Since our last Instagram Growth And Engagement report, the platform has announced 400 million active users. More than 75% of these live outside the US. Of the latest 100 million users to join the platform more than 50% are from Europe and Asia. Brazil, Japan and Indonesia are three of the highest growing countries on Instagram.
This is truly a great achievement for the Instagram team. For social media marketers and others working on Instagram the trend is not so positive. With 400 million monthly active users and more than 80 million photos posted per day it is becoming very difficult to get organic growth and engagement on the platform.