Sahail Ashraf posted on 10 February 2022
Valentine’s Day is a fun part of the year. But how do we make sure our brand is developing the most impact on social?
Like all major occasions, Valentine’s Day holds plenty of social media marketing potential. There is a lot you can do around this time of year to boost engagement among your audiences. Try the following for maximum impact.
The most obvious way to boost engagement around Valentine’s Day is to run a promotion for a product that you sell. This lends itself best to companies that have products that are gifted on this special day. For example, a company that sells flowers is pretty much looking at the biggest time of the year.
If you sell chocolate, ditto. However, it is possible to look at your brand’s message and overall ethos and link that to Valentine’s Day. Find a way to run a special Valentine’s Day promotion on the products and services you can sell and it will be a great opportunity to build up engagement.
This is the perfect time of year to up your hashtag game. As the day approaches you can start posting with relevant hashtags around Valentine’s Day and romance. It’s not all about love though, and you’ll find some great opportunities to use hashtags that are about friendship or just plain sharing.
As with all hashtags, you will need to dig a little deeper to find some that aren’t being plastered everywhere. Start with hashtags that focus on key themes and then take an aspect of those themes. If you’re looking at caring for someone, for example as a theme, dig deeper into how we care for our pets. This is still hyper relevant because it focuses on love and friendship at a time of year that is all about those two things. Find content to include for that particular ‘subsection’ of romance.
Contests are great fun and they pull together your audience quickly and powerfully. With Valentine’s Day, it’s all about fun.
You could run a romantic movie quote contest, for example. Or you could ask people to share their romantic stories. Whatever you do, as long as it is fun and is somehow related to what you offer, you should be a winner.
Even if it isn’t that related to your work, you can still get away with a Valentine’s Day offer simply because of the time of year. And audiences like to see the human side of brands, which is what you will be showing with your posts.
Use your team to create fun, highly visual contest posts that really pop on the page and grab attention. The brighter the better. This way, you will stand out and bring that fun aspect to the contest.
Oh, and make sure your contest has a prize that is worth winning.
Our final idea focuses on gift guides. This may be a little tricky to pull together if your brand doesn’t immediately lend itself to gifts. But there is always scope for it, and taking a look at what you offer is a good idea. Even a voucher is a great gift for Valentine’s Day.
People actually find Valentine’s Day quite stressful, and having a good look at your product range to see what can be offered is sensible. You can think about Gifts For Him and Gifts For Her, for example. People also buy for family members on Valentine’s Day too, so there is plenty of scope here.
If you’re going to include a gift guide on your feed, make it super-clear and factual. People will be scanning feeds for ideas and they don’t have time for a long article.
This time of year is fun and romantic. There are plenty of ways to make sure you are developing a good social media presence for Valentine’s Day. Just focus on bright colours, gift ideas and fun, and the rest will follow.
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