Facebook is killing it. The company crushed their revenue estimates in the 4th quarter of 2015. Facebook made $5.84 billion in revenue in Q4. 1.59 billion people use Facebook every month. 1.04 billion of them use it daily. 827 million use Facebook on mobile devices only. 50 million businesses run pages.
These pages have seen some positive news during January. Organic page likes growth was at 0.16%. This is a 14.29% increase from December.
38.51% of all the pages used Facebook advertising buying 28.5% of their total reach. Number of pages using ads was 8.64% down from December and the lowest point in the nine months of our studies. It’s a 15.53% decrease from the high in June last year.