European Super League, the social media reaction

Sophie Beard posted on 30 April 2021

On April 18th 2020, 12 of Europe’s biggest football teams announced they would be forming their own Super League. This was greeted with criticism from fans, football authorities and members of the UK government. So how did this affect their social media sentiment score? 

We’ve looked at the Facebook pages for six of the clubs, and as expected all of their scores fell on April 19th. But less than 48 hours after the announcement, the plans for the league were dropped, and their scores have bounced back up. 

Manchester City

Arsenal

Liverpool FC 

Manchester United

Atlético Madrid

The sentiment score is an indicator to include in your social media reports to highlight to clients how your audience is engaging and reacting with the brand. 

What does a sentiment score look at? 

• Reactions
• Comments
• Unliking or hiding a post

And what do the scores mean?

• Positive: The total number of posts with a score of 60 and above
• Neutral: The total number of posts with a score between 40 and 60
• Negative: The total number of posts with a score below 40

Do you want to know what your brand sentiment score is? Have a free trial of Locowise for 7 days to find out, get started today.