Social Performance Measurement For Agencies
Is Live Video Still a Thing?
Sahail Ashraf posted on 28 August 2018
Live video. Where Facebook used to own the space, there are now plenty of other ways to use live video effectively as a brand. But how important is it, still? If there was no chance of ever doing a live video again, would it mean the end of the world? No, it wouldn’t be that […]
Social Media Marketing Courses You Need To Look Into
Sahail Ashraf posted on 26 June 2018
Social media marketing is a discipline, which means that it can be taught. Finding good courses that give you what you need can be difficult. Don’t worry, because we’ve put together a list of some of the best courses you can find online for this crazy business we call social media marketing. Boot Camp Digital […]
Create A World-Beating Social Media Marketing Strategy Plan
Sahail Ashraf posted on 19 June 2018
Whether you’re working for a brand on an agency basis, or running your own ship, if you don’t plan your social media marketing you will be wasting the two most important components to a business: time and money. You can count the number of brands that have instant huge audiences on social on one hand. […]
6 Examples Of Incredible Social Media Marketing Campaigns
Sahail Ashraf posted on 13 June 2018
As we are half way through 2018 it seems a little early to be thinking of ‘best of’ lists. The last year was pretty good, as it happens, so we thought we’d have a little crawl through it, and see which campaigns really inspired us. The first one on the list? A rather unique and […]
Locowise presents: The Drilldown Episode 5
Team Locowise posted on 6 April 2018
In this month’s episode of The Drilldown, we discuss brand new Snapchat analytics, the latest updates from Facebook, and Youtube’s upgraded platform for content creators. Watch on for the latest news in social media marketing. Watch Episode 4 of The Drilldown here Watch Episode 3 of The Drilldown here Watch Episodes 1 and 2 of […]
The Essential Template For A Social Media Report
Sahail Ashraf posted on 7 March 2018
If there’s one aspect of working on social media accounts for brands that can cause a bit of a headache it’s the reporting stage. This is where you get to show your clients what you have achieved, what didn’t go so well, and what you intend to do next month (most social media reporting is […]
Locowise presents: The Drilldown Episode 4
Team Locowise posted on 1 March 2018
In the fourth episode of The Drilldown, we talk about the latest news on Instagram that may have excited many social media marketers! We also share some valuable insights from the Global Digital Report for 2018 – a complete review of digital, social, and mobile around the globe. Check out the full report here. Watch […]
7 Things Best Brands Will Do Differently On Social Media In 2018
Sahail Ashraf posted on 31 January 2018
It’s always good to look to the future. You can predict what may happen, or you can hide your head in the sand a little and just hope to carry on with what you’re doing (whether it’s working or not). We thought we’d take a look at things a good and successful brand will be […]
4 Things Brands Should Never Post On Social Media
Sahail Ashraf posted on 17 January 2018
Brands on social media have a particularly heavy responsibility in that they have to present a respectable face to the world. Social media is shareable, and people do not expect to see stuff that will go against their own principles. For this reason, brands entrust their social to quality digital agencies or their own in-house […]
6 Last Minute Ways To Get Ready For Christmas On Social Media
Sahail Ashraf posted on 22 December 2017
Being ready for Christmas on social media is quite easy as long as you keep a few guiding principles in mind. It requires preparation, even if everything is happening ‘last minute’. It’s the perfect time of year to celebrate the brand and its achievements, and that concept of celebration should inform all that you do […]
Locowise Presents: The Drilldown
Team Locowise posted on 19 December 2017
We recently launched a new web series, which will bring you social media news and highlights at Locowise HQ. Check out the latest episode of The Drilldown below – you may have noticed we’ve gone all festive! This month, discover key social media trends of 2017, plus some news to look forward to in the […]
How Written Content Is Still Relevant On Social Media
Sahail Ashraf posted on 29 November 2017
If you are involved, in any way, with social media and branding, you will be fully aware of the pressures that writers are under right now. Okay, they may not be showing it, but they are expecting something big to happen to written content. When social media channels start to ask for more video, and […]
How To Explain What Content Marketing Is (And How It Works) To Your Agency’s Clients
Sahail Ashraf posted on 10 November 2017
If you have ever been in a situation where you have to present content marketing as a viable option for a client, you’ll know what it feels like to have to work out what it is you want to say. If you’re reading this post, there is a very high chance that you know what […]
What Can Your Brand Learn From Airlines On Social Media?
Sahail Ashraf posted on 17 October 2017
Airlines have always gone big in the marketing world. They have created huge TV and radio campaigns and dominated ads in cinemas too. With social media, and perhaps this is to be expected, airlines have been making a big impact. But there obviously have to be some front-runners and some approaches that work better than […]
How To Plan For A Successful Social Media Video Campaign
Sahail Ashraf posted on 3 October 2017
Video doesn’t need to be accidental. If your clients have video as part of their social media marketing work, it’s important that an agency knows how to squeeze more value out of the moving image. It is absolutely possible to use video to sell more. You just need to be aware of what happens when […]
How To Disrupt Social Media (With Lessons From The Experts)
Sahail Ashraf posted on 2 October 2017
Creating high quality content for a client can be one of the most exciting jobs in the world. Time everything right and get everything into place and you have the ROI you are aiming for. And as we all know, a great piece of content can really push a client way ahead of their competitors. […]
How To Mitigate The Risk Of Social Media Platform Dependency
Sahail Ashraf posted on 6 September 2017
Social media is unpredictable. This will not change, and it’s part of the excitement involved in being a part of it. But suppose the unthinkable happens and your social media channel of choice suddenly disappears? Or it has a major security breach and has to be closed down indefinitely? If this kind of scenario takes […]
How To Get More Engagement On Social Even When Your Brand Is Boring
Sahail Ashraf posted on 5 September 2017
There’s nothing wrong with being boring. But there is everything wrong with being boring about stuff that you care about. If you run a company or you have a client with a company that is generally boring, as in having a product or service that isn’t going to wow everyone, it’s no big deal. If […]
The New Authenticity On Social Media
Sahail Ashraf posted on 21 July 2017
It is not easy to be authentic on social. Even if your client’s posts are relaxed and calm and don’t sell stuff, chances are they will turn up the noise every now and then. Take a moment to look through some social feeds today and we bet you will see a strong call to action […]
YouTube Stunts That Killed (Try This At Home)
Catherine Hayden posted on 10 March 2017
Video marketing isn’t an option. It’s an essential. YouTube has enormous reach, a very broad demographic, and is the ultimate marketing channel for international brands. If you have the budget to create great video content, there’s no reason for a brand not to be on YouTube and use it to boost social media – and […]