Sahail Ashraf posted on 26 June 2018
Social media marketing is a discipline, which means that it can be taught. Finding good courses that give you what you need can be difficult. Don’t worry, because we’ve put together a list of some of the best courses you can find online for this crazy business we call social media marketing. Boot Camp Digital […]
Sahail Ashraf posted on 19 June 2018
Whether you’re working for a brand on an agency basis, or running your own ship, if you don’t plan your social media marketing you will be wasting the two most important components to a business: time and money. You can count the number of brands that have instant huge audiences on social on one hand. […]
Sahail Ashraf posted on 13 June 2018
As we are half way through 2018 it seems a little early to be thinking of ‘best of’ lists. The last year was pretty good, as it happens, so we thought we’d have a little crawl through it, and see which campaigns really inspired us. The first one on the list? A rather unique and […]
Team Locowise posted on 6 April 2018
In this month’s episode of The Drilldown, we discuss brand new Snapchat analytics, the latest updates from Facebook, and Youtube’s upgraded platform for content creators. Watch on for the latest news in social media marketing. Watch Episode 4 of The Drilldown here Watch Episode 3 of The Drilldown here Watch Episodes 1 and 2 of […]
Ivan Ivanov posted on 23 March 2018
In Locowise, the live dashboard is a useful tool that allows digital marketing agencies to track the performance of multiple social media accounts with near-instant updates. It keeps an eye on the movement of different analytics and shows it in a highly visual manner. Easily customizable, it is one of the features of our social […]
Ivan Ivanov posted on 21 March 2018
Social media is at the forefront of innovative digital marketing. In less than ten years social networks that were designed to allow us to communicate more easily have become prime sources of information for over 1.49 billion people worldwide and counting. And part of what empowers companies in this new information age is the difference […]
Ivan Ivanov posted on 16 March 2018
Learning how to track social media analytics can be extremely beneficial to any digital marketer. Tools, such as our very own Locowise, provide you with the means. Yet, the actual analytical planning and social media tracking process is down to the individual expert or agency. As a marketer, it is your responsibility to manage the […]
Ivan Ivanov posted on 14 March 2018
Working as a part of a social media agency, you would often need to create multiple reports for clients. Whether this would be in relation to the analytics and performance measurement of a brand or a market audit to quickly grab the attention of a potential client, reports and audits are at the core of […]
Ivan Ivanov posted on 12 March 2018
Social media management for multiple clients requires dedication, focus and an effortless workflow process. Both agencies and individuals often find themselves overwhelmed by the seemingly small components that make up a bigger social media marketing strategy. From tackling multiple different industries at a time, through campaign-specific goals, it’s easy to get lost in the process […]
Ivan Ivanov posted on 9 March 2018
One of the biggest issues digital marketing agencies get to tackle on a daily basis is keeping track of the numerous social media accounts and profiles of their clients. For a company to be successful, the in-house process should be as smooth as possible. From the actual sale, through the successful deal to the start […]
Sahail Ashraf posted on 7 March 2018
If there’s one aspect of working on social media accounts for brands that can cause a bit of a headache it’s the reporting stage. This is where you get to show your clients what you have achieved, what didn’t go so well, and what you intend to do next month (most social media reporting is […]
Team Locowise posted on 1 March 2018
In the fourth episode of The Drilldown, we talk about the latest news on Instagram that may have excited many social media marketers! We also share some valuable insights from the Global Digital Report for 2018 – a complete review of digital, social, and mobile around the globe. Check out the full report here. Watch […]
Ivan Ivanov posted on 21 February 2018
A star-wipe in a Microsoft PowerPoint presentation has been a running joke whenever someone needs to present information and data in a visually-appealing manner. And whether or not you have creative design talent, the fact of the matter is that an aesthetically pleasing design can go miles in serving your marketing purpose. That’s why here […]
Ivan Ivanov posted on 16 February 2018
Digital marketing is the epitome of every modern business. Achieving a goal through the means presented by web tools, an online strategy often requires the coherence of a message throughout social media, email marketing and a website strategy. Yet, in most cases, due to the specialization of experts within a certain spectrum of the digital […]
Ivan Ivanov posted on 5 February 2018
Check out our more recent guide on big data, available here. The digitized world of today presents us with an issue we’ve never faced before. Each and every little device in our home is either now or soon to be connected to the Internet of Things (IoT) and that means it is able to collect […]
Tina Ahmed posted on 1 February 2018
It’s been an interesting start to the year for social media… This month on The Drilldown, we talk about one of the biggest social media stories so far and what it means for brands and publishers. Want to know how Facebook’s reach and engagement changed in 2017?Check out our 2017 Facebook Infographic Watch the first […]
Sahail Ashraf posted on 31 January 2018
It’s always good to look to the future. You can predict what may happen, or you can hide your head in the sand a little and just hope to carry on with what you’re doing (whether it’s working or not). We thought we’d take a look at things a good and successful brand will be […]
Sahail Ashraf posted on 17 January 2018
Brands on social media have a particularly heavy responsibility in that they have to present a respectable face to the world. Social media is shareable, and people do not expect to see stuff that will go against their own principles. For this reason, brands entrust their social to quality digital agencies or their own in-house […]
Sahail Ashraf posted on 22 December 2017
Being ready for Christmas on social media is quite easy as long as you keep a few guiding principles in mind. It requires preparation, even if everything is happening ‘last minute’. It’s the perfect time of year to celebrate the brand and its achievements, and that concept of celebration should inform all that you do […]
Team Locowise posted on 19 December 2017
We recently launched a new web series, which will bring you social media news and highlights at Locowise HQ. Check out the latest episode of The Drilldown below – you may have noticed we’ve gone all festive! This month, discover key social media trends of 2017, plus some news to look forward to in the […]