Social Performance Measurement For Agencies
Who will you Super Follow?
Sophie Beard posted on 2 July 2021
Twitter’s new Super Follow option is expected to soon be here as testing begins. The feature is designed to give users a way to charge for their content and create an exclusive, members feel. We first learnt about Super Follow in February at Twitter’s Data Analyst Day. And now, app researcher expert, Jane Manchun Wong, […]
Twitter Spaces: Latest News
Sophie Beard posted on 24 June 2021
By now most of us have heard about the rise in audio social (if you haven’t, watch our video for a quick overview). Clubhouse arguably put the trend in the spotlight, but more recently it appears other social media platforms are starting to storm ahead, particularly Twitter following the launch of Twitter Spaces. Over the […]
TWITTER’S THREE TIERS
Sophie Beard posted on 18 June 2021
In a bid to combat the spread of fake news, Twitter is working on three levels of misinformation warning labels, as discovered by Jane Manchun Wong. The three labels are: Get the latest Stay informed Misleading Yoel Roth, Head of Site Integrity at Twitter, confirmed this development and encourages feedback on how the feature can […]
Twitter Spaces opens up to Users
Sophie Beard posted on 31 May 2021
Twitter has announced its live audio only feature, Twitter Spaces, is now available to all users with over 600 followers. Having been in testing since last year, the rooms are now available to both iOS and Android users. The market for audio only conversations is growing fast, having picked up momentum following the successful entry […]
Twitter Tip Jar
Sophie Beard posted on 25 May 2021
Twitter users can now give and receive money on the platform Twitter has announced that they’re testing a Tip Jar for selected users using Twitter in English to collect payment for their content. The group applicable to add Tip Jar to their profile currently includes creators, journalists, experts, and nonprofits, but this is expected to […]
Twitter rebrands their advertising product suite
Sophie Beard posted on 23 April 2021
Twitter has rebranded and redesigned their advertising product suite to simplify the different ad offerings available. The redesign aims to bring clarity, so the individual ad names have reduced from 22+ to just 5 categories. These changes will come into place over the next few months. The new categories, as shared by Twitter: Promoted Ads: […]
Clubhouse Faces Competitors
Sahail Ashraf posted on 21 April 2021
Clubhouse is new, but it already has a number of potential clones, and they are mostly from social media giants. Will they do the same kind of explosive business? Clubhouse has had plenty of success over the last few months, and it has made a global impact. There are good things about it as well […]
What’s missing from your socials?
Sophie Beard posted on 16 March 2021
2020 taught us all many things, one of these being the importance and benefits of online platforms. We all spent a lot more time at home and less time behaving in our ‘normal’ manner, resulting in what soon became known as our ‘new normal’. This was predominantly relying on the internet. From face-to-face conversations moving […]
Twitter delays ‘Fleets’. Why, and what is it?
Sahail Ashraf posted on 14 December 2020
Twitter has delayed it’s ‘Fleets’ feature. Now only some people have it. Why was it delayed? And is it useful? Over the past couple of years, and especially on the more popular social media channels, short-lived content has been popular. Instagram and Facebook have both made it possible for you to create a ‘story’ that […]
Twitter is cutting down on pointless retweets
Sahail Ashraf posted on 20 October 2020
Retweeting has been popular since Twitter arrived. But it has been abused. Now Twitter has put measures in place to make manic retweeters think twice. Twitter has, like many other social media platforms recently, been trying to make sure that any content you see on feeds is worthy content. That’s why Twitter has just announced […]
Top 5 Reporting Tips
Sahail Ashraf posted on 18 August 2020
As a social media agency or professional, you have to be on top of your game when it comes to reporting. There is so much involved in the process, that taking your eye off the ball can be disastrous. We thought we would take a look at five tips that should help you get through […]
Twitter reveals coming soon platform features
Sahail Ashraf posted on 7 January 2020
Twitter is a remarkable thing. Marketers regularly attest to the fact that it isn’t necessarily the one platform that is the best for them. At the same time, it’s a ridiculously simple and easy to access platform. For any brand with an ability to use it properly, it can be a powerful tool. So it’s […]
Twitter testing feature that suggests who you should unfollow
Sahail Ashraf posted on 3 December 2019
Twitter is fast and responsive. It has a number of different uses that has made it one of the most popular social media platforms around. It also got itself firmly into the spotlight recently, when it owned up to the fact that it had a ton of bots and fake accounts. This scared everyone who […]
BREXIT: How social users have engaged
Sahail Ashraf posted on 19 November 2019
When you think of Brexit and social media, it makes perfect sense that the two should be very close. The political issue has divided communities, and brought some people together. Social media is the best definition of ‘community’ online. So when Brexit really started to dominate the national conversation it was easy to spot the […]
Our Favourite Summer Social Campaigns
Sahail Ashraf posted on 24 September 2019
The summer is traditionally the time for social media campaigns based around certain themes. Every now and then, whether the campaigns follow the themes (sport, holidays) or not, you can see some real gems of high quality, carefully prepared campaigns that have real impact. We thought we’d take a look at three campaigns that surprised […]
Social Media Round Up August 2019
Sahail Ashraf posted on 17 September 2019
It’s been a reasonably quiet month on social media. People have been away on holiday and the push is generally towards changes happening towards Autumn. However, there have been some interesting things cropping up on the channels, and we thought we’d take a look. Twitter gets serious about attention Twitter has always been the slightly […]
Social Media Tips For Startups
Sahail Ashraf posted on 27 August 2019
As if running a startup wasn’t tough enough, you’ll also be facing the vast amount of social media presence you can have. There is a special approach for those startups that are venturing into social media for the first time. It requires a little consistency and plenty of planning before you hit the ground on […]
Airports Doing It Right On Social Media
Sahail Ashraf posted on 20 August 2019
Social media can be a rewarding place for brands. This doesn’t mean that every brand will find its place on social, it can be a huge challenge. At the same time, some brands adopt social media with excitement and turn their channels into truly useful and popular sources of content. And there are many airports […]
Content: Quality Over Quantity
Sahail Ashraf posted on 25 June 2019
Ever since marketers were hired to help with the online presence of brands, content has been a hot topic. The creation of content that works has never been as challenging and competitive as it is right now. If brands aren’t on top of their game in this area, the consequences are pretty immediate. However, content […]
5 Essential Points To Include In Your Social Media Report
Sahail Ashraf posted on 26 February 2019
Social Media Reporting is now easier than ever. The wealth of data and insights you can provide in your reporting makes for useful and proactive information. There are still areas in reporting that some social media managers and agencies are not reporting on though. And we think these areas are as crucial now as they […]