Social Performance Measurement For Agencies
Instagram tips for 2022
Sahail Ashraf posted on 14 January 2022
The new year is here, and thoughts turn to strategy. Take a look at these Instagram tips to make sure your work on the platform is amazing in 2022. Instagram is a great place to be, and in 2022 it will continue to boost your brand’s presence and impact across audiences. Just to make sure […]
TikTok offers insights into sound
Sahail Ashraf posted on 12 January 2022
TikTok has launched a new series on sounds to help brands use sound effectively on the platform. Our guide helps you put the information into practice.
Twitter creates a new guide for marketers
Sahail Ashraf posted on 10 January 2022
In a strangely surprising move, Twitter has brought marketers something very special as we move into 2022. If you are already dominating Twitter and gaining huge ROI from it, look away now, but if you’re not, the new Twitter Planner guide is incredibly useful and actionable. What’s in it? A lot, actually. The full guide […]
Simple tips to grow your social media followers
Sahail Ashraf posted on 6 January 2022
If you’re constantly battling to find more followers, then take a look at our quick list of simple tips to help you find more of them. Every brand has that constant battle on social media. The more followers you have, the more chance at engagement and, ultimately, growth. But how do you gain more followers […]
Building a community online
Sahail Ashraf posted on 4 January 2022
Online communities exist, and brands are starting to realise just how important they are. But how do you create one? Should you create one? We take a look at the key points behind this growing phenomenon. While some would argue that social media is all about community, there is another layer involved. Some brands work […]
Social media campaign ideas for 2022
Sahail Ashraf posted on 22 December 2021
Are you all set for your social media work in 2022? Here are a few ideas that will help you get the best out of your efforts over the 12 months ahead. As we approach the end of the year, our thoughts turn to the next 12 months. It can seem a weird point in […]
Social media practices to live by
Sahail Ashraf posted on 10 December 2021
There are some principles in social media marketing that absolutely have to be followed by brands. Here, we take a look at them and how they might work for you. Using social media effectively in your marketing isn’t rocket science. However, there are some aspects of social media marketing that are essentially about key principles. Keeping […]
Hashtags: Should you create your own or just join trending?
Sahail Ashraf posted on 8 December 2021
Hashtags are very useful, and they can help to gain engagement as well as loyalty. But do we use our own hashtags or those that are trending? We don’t have to mention that hashtags are important. They’re a huge part of social media marketing and have a great role to play in making content searchable […]
Is LinkedIn just business, or pleasure too?
Sahail Ashraf posted on 6 December 2021
LinkedIn has changed from a stuffy professional platform into one that encourages personal sharing and funny videos. Is this getting worse? And is it a bad thing? Remember when LinkedIn used to be just about professional matters? It wasn’t that long ago. Users were quite happy to discuss business-related topics and offer valuable insights into […]
Social media management over the holidays
Sahail Ashraf posted on 3 December 2021
The Christmas holidays are nearly upon us. Time to kick back and relax? Not quite. Make sure your social media is delivering the goods this season with our simple tips. It’s easy to get caught up in all the festivities and neglect your social media over the Christmas holidays. But that would be a shame, […]
Tips for creating engaging social content
Sahail Ashraf posted on 23 November 2021
It’s not always easy to create high quality, engaging social media content for your marketing. In this post we look at a few ways to make it happen. If you’re creating post after post and your engagement rate isn’t steadily rising, then you have a problem. There are ways to build engagement however, and in […]
Instagram Carousel Update
Sophie Beard posted on 22 November 2021
Instagram users can now delete a single individual post within an uploaded carousel. Have you ever uploaded a carousel post and then decided you want to remove one of the images or videos? Up until now, that would have meant you’d need to delete the whole post. But now, you can manage the post with […]
Starting paid advertising. Where do you begin?
Sahail Ashraf posted on 10 November 2021
If you are considering using paid ads, you need to know where to start. You can lose a lot of money if you’re not careful. Here, we get you going with paid ads. Social media, like email or SEO, is a marketing channel. It is true that, as with most channels, “free” is only good […]
Gifs, memes and emojis. Are they right for your brand?
Sahail Ashraf posted on 8 November 2021
The Gif, meme and emoji thing has been around for a while now, and brands embrace it. But should you? And how should you manage the whole thing? Social media marketing is something that rarely stands still, and recently we have all had to deal with significant changes in how people communicate. From ‘text-speak’ creeping […]
Get ready for Christmas with our content inspiration
Sahail Ashraf posted on 3 November 2021
Try the tips below for the best chance at making Christmas a great time of year for your social media marketing. It’s probably the most lucrative time of the year for retailers and for brands, so you can expect a lot of activity online at Christmas. We thought we would run through a few ideas […]
People in Focus: Steven Newman
Team Locowise posted on 1 November 2021
Welcome to People in Focus, our series of Q&A’s shining the spotlight on industry experts in social media. We’re delighted to announce Steven Newman, Paid Media Manager at Low&Behold, as our latest guest. You can read the full Q&A below, or download a PDF version here. Tell us a bit about your journey of working […]
Global Digital Report – October Update
Team Locowise posted on 21 October 2021
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. The October Statshot Report provides you with essential insights to help guide your strategy for 2022. We’re proud data partners and recommend you read the full report, available here. Highlights from this latest […]
The Role of a Social Media Expert in 2021
Team Locowise posted on 18 October 2021
An exclusive report looking into the role of a Social Media Expert in 2021. Locowise surveyed over 100 marketers, from across 30 countries to produce a benchmarking resource for the industry.
Planning your content for Halloween? Here’s some things to consider
Sahail Ashraf posted on 8 October 2021
Halloween is a fun time of year, and brands jump into it by sharing content that fits with the season. Here are some ideas to get you started. It is a fun time of year for kids, as well as social media marketers. Halloween allows us all to create fun content and to bring a […]
How to keep up with the social trends and which ones to follow
Sahail Ashraf posted on 7 October 2021
A lot happens in social media. Knowing how to stay abreast of the latest trends is vital. We give you some tips on just how to do it. While it may seem like an impossible job sometimes, keeping up with the latest social media trends as a marketer is very much possible. You just need […]