Social Performance Measurement For Agencies
Top not for profits on social media
Sahail Ashraf posted on 21 March 2023
It’s not just about the big brands. There are some not for profits out there that are doing sterling creative work in social media. This post takes a look. While there are plenty of brands out there that are dominating their industry on social media, there is also some really talented work going on in […]
The Role of Social Media Experts
Team Locowise posted on 20 March 2023
Discover insights into the role of social media managers from 100 experts worldwide.
Instagram pushes Memories
Sahail Ashraf posted on 20 February 2023
Instagram has started to display prompts so that users can go back to Memories. Instagram really wants users to use the Memory feature. A new ‘Memory Story’ prompt appears in some feeds now to encourage users to share old posts. After clicking on the Memory story, previous stories you shared around this date will appear. […]
KFC social media brand focus
Sahail Ashraf posted on 17 February 2023
KFC is one of those brands that really knows how to work social media marketing. But these three examples show how the brand knows how to connect with the audience. While KFC is obviously a huge brand, it still knows how to connect with the audience. These three examples, across different social media platforms, show […]
Points to consider in a competitor analysis
Sahail Ashraf posted on 15 February 2023
If you’re going to make real gains this year, you need to carry out a competitor analysis. This post will show you the key points you need to consider. Conducting a competitor analysis is something that every brand should do, simply because it can give that brand a huge advantage. Understanding how a competitor manages […]
5 of the best recent social media marketing campaigns we have seen
Sahail Ashraf posted on 8 February 2023
In recent months there has been an avalanche of amazing work in social media marketing. Today, we look at 5 of the best. If there is one space where innovation and creativity can run riot, it’s on social media. And when brands really get going, you get to see some real works of genius. Over […]
February 2023 social media news roundup
Team Locowise posted on 6 February 2023
January was a busy month for social media updates! We know it can be hard to keep up, so we’ve pulled together some of the headline stories from the month for you, check them out below. INSTAGRAM The new ‘Notes’ feature is now available for users in more regions with the expansion into Europe and […]
January 2023: Social media news roundup
Team Locowise posted on 9 January 2023
Over the holidays it can be hard to keep up with social media news, so we’ve pulled together some of the top stories we think you may be interested in. YOUTUBE The Advertiser Friendly Guidelines have been updated to highlight content eligible for monetization. The guidelines predominately cover illegal and offensive content, updating elements including […]
TikTok brings out ‘What’s Next’ for 2023
Sahail Ashraf posted on 6 January 2023
Sometimes platforms try to tell brands what to do to be successful in social media marketing. TikTok is the latest to do this with the new What’s Next. TikTok has always looked to the future. The very nature of the audience it enjoys means that everything has a young and positive feel. The brand has […]
2023 promises for a social media manager
Sahail Ashraf posted on 4 January 2023
This year looks exciting in social media marketing. Our guide digs into some things we can promise social media managers will be in the news. Our first promise looks at the formerly all powerful social media platform. In the last couple of years we have seen Facebook lose the shine it seemed would have forever. […]
Content tips for 2023
Sahail Ashraf posted on 19 December 2022
The upcoming year will most likely have a number of surprises for marketers. Be ready for them with this guide to creating social content in 2023. As the year draws to a close, it’s time to start planning for 2023. With content, you’ll need to be ready for shifting trends in social media marketing. Here […]
Meta talks consumer decision-making
Sahail Ashraf posted on 14 December 2022
Meta has just created a new report about consumer decisions. It’s a useful piece of research, and we dig into it below. No matter what the brand has faced when it comes to problems in recent times, Meta is still a huge social media powerhouse. So when it starts to make noises about the industry […]
What’s your ideal content mix?
Sahail Ashraf posted on 12 December 2022
Content is the lifeblood of social media marketing. But how do we know what to create and to publish? This guide goes through some pointers to making sure that what you send out there will build engagement. Most marketers know that they cannot just take a ‘hit and hope’ approach to their content. The focus […]
10 Steps to successfully launch a new Facebook page for your business
Sahail Ashraf posted on 9 December 2022
If you haven’t launched a Facebook page for your business, here are 10 steps you can take today to make it all go smoothly. If you’re looking to set up a Facebook Business Page and don’t know where to get started, there is a 10 step process that will help you launch quickly and effectively. […]
Marketing 101
Sahail Ashraf posted on 5 December 2022
Marketing hasn’t changed an awful lot over the decades, but the way we do it has. In this post we look carefully at the key elements of marketing in the here and now. While marketing has been part of business life, it has always defied expectations. One minute you’re using strategies and channels that are […]
Instagram marketing tips for the holiday season
Lorraine Mandiveyi posted on 1 December 2022
It’s that time of the year again! Christmas is an exciting time for most people. The lights, the presents, the festive cheer, did we mention the presents? It’s no wonder brands can’t help but tap into the festive rush. Instagram is a great place to get your community pumped for an upcoming holiday or event. […]
Monthly content plan: 7 steps to get started
Lorraine Mandiveyi posted on 25 November 2022
Planning is the key to success. This mantra is not only true in life but also for social media success! Did you know that one of the most important factors in your social media strategy is content planning? Yes, we said it! Creating a monthly content plan goes beyond scheduling social media posts ahead of […]
2023 social media predictions
Richard Knowles posted on 22 November 2022
2022 has seemingly flown by, with plenty of things to keep us on our toes post Covid. But what does 2023 hold for everyone, in particular using our social media channels. Will Elon Musk’s takeover of Twitter create opportunity for that platform or is it a case of everyone simply surviving? One thing is for […]
5 Social Media Marketing Trends to Watch for in 2023
Lorraine Mandiveyi posted on 11 November 2022
The way brands communicate with their audiences on social media is constantly changing, and brands must adapt to keep up with the trends. Are you looking to stay on top of the social media game next year? In this article, we’ll look at some of the biggest social media marketing trends for 2023. Take advantage […]
4 Tips to avoid burnout as a Social Media Manager
Lorraine Mandiveyi posted on 9 November 2022
Many social media managers are experiencing burnout, with the platforms they manage playing a significant role. Managing your relationship with the platforms you work with to avoid burnout is crucial if you’re a social media manager. Extensive and repeated stress can lead to burnout, affecting physical, mental, and emotional well-being. There has never been a […]