Sahail Ashraf posted on 24 September 2019
The summer is traditionally the time for social media campaigns based around certain themes. Every now and then, whether the campaigns follow the themes (sport, holidays) or not, you can see some real gems of high quality, carefully prepared campaigns that have real impact. We thought we’d take a look at three campaigns that surprised […]
Sahail Ashraf posted on 17 September 2019
It’s been a reasonably quiet month on social media. People have been away on holiday and the push is generally towards changes happening towards Autumn. However, there have been some interesting things cropping up on the channels, and we thought we’d take a look. Twitter gets serious about attention Twitter has always been the slightly […]
Sahail Ashraf posted on 27 August 2019
As if running a startup wasn’t tough enough, you’ll also be facing the vast amount of social media presence you can have. There is a special approach for those startups that are venturing into social media for the first time. It requires a little consistency and plenty of planning before you hit the ground on […]
Sahail Ashraf posted on 20 August 2019
Social media can be a rewarding place for brands. This doesn’t mean that every brand will find its place on social, it can be a huge challenge. At the same time, some brands adopt social media with excitement and turn their channels into truly useful and popular sources of content. And there are many airports […]
Sahail Ashraf posted on 13 August 2019
Facebook has just made it clear that it is going to change how information about businesses is displayed. The platform has long been a favourite for small businesses, and this has meant that small businesses have seen some great returns. But the changes Facebook is planning to make are actually going to be noticeable, and […]
Sahail Ashraf posted on 9 July 2019
Facebook Pages can now join Groups. While this may not initially seem like it is groundbreaking stuff, it is. This was the way things were in the past, public figures just couldn’t join groups as Pages. Now, it means that some people on Facebook can gain more of a positive experience from being involved. Within […]
Sahail Ashraf posted on 25 June 2019
Ever since marketers were hired to help with the online presence of brands, content has been a hot topic. The creation of content that works has never been as challenging and competitive as it is right now. If brands aren’t on top of their game in this area, the consequences are pretty immediate. However, content […]
Sahail Ashraf posted on 18 June 2019
In social media, it’s important to remember that it is a fast-moving arena.This is vital if you’re going to understand it and how to use it as a method for building a community. This also means that every month brings a whole new crop of updates and improvements that social media providers make. Sometimes they […]
Sahail Ashraf posted on 4 June 2019
As you may know, Locowise was quite heavily involved in the Global Digital Overview Report 2019. There was a ton of insights in the report, with many areas that brands and marketers can learn more from and adapt the new knowledge to their own campaigns and plans. We thought we’d focus on another area of […]
Sahail Ashraf posted on 28 May 2019
This is our regular growth and engagement study for Facebook, focusing on April 2019. As regards engagement, it’s no surprise to find that video engagement is still a dominating force, Our benchmark study shows that engagement with video content was 5.76% in April. That’s an incredible amount, and shows just how much video is at […]
Sahail Ashraf posted on 7 May 2019
If there’s one issue that Facebook has struggled with in recent months it’s privacy. The Cambridge Analytica scandal broke last year and caused a huge headache for Mark Zuckerberg’s company. Since that difficult period, Zuckerberg has been constantly reassuring users that his platform is safe and their data is secure. Facebook has introduced a slew […]
Sahail Ashraf posted on 23 April 2019
Facebook marketing used to be simple. It really did. Budgets were easier to manage, and at one point it was possible to build a brand on Facebook by simply using organic reach. That’s right, you didn’t really have to spend money back in the day, unbelievable as that may seem now. In 2019, the stakes […]
Sahail Ashraf posted on 16 April 2019
When Facebook isn’t working, people notice and they become annoyed. The same goes for Instagram, so when both platforms were down in March there was a huge outcry. It all happened on March 13th, and it meant that, while the Facebook and Instagram apps could be opened, some of the key features in the apps […]
Sahail Ashraf posted on 9 April 2019
Facebook continues to innovate with its lineup of apps and user options, and February was no different. It may have escaped your attention, but Facebook has been busy building its own TV channel. But to understand how it actually works, it’s probably best not to see it as a TV channel. As part of its […]
Sahail Ashraf posted on 2 April 2019
Virgin Holidays may well have just become one of the most innovative holiday companies around, thanks to a brand new venture that has been built upon the success and the integrity of social media. The brand has created a platform for curated holiday recommendations. It seems that the platform will rely heavily on social media […]
Sahail Ashraf posted on 19 March 2019
The Digital 2019 Reports are out, and as always, the reports bring a wealth of information for brands. There is some incredibly interesting stuff within the reports. In fact, if you wanted to read them all, you’d have to sit down with a strong coffee and plenty of time to spare. We know you might […]
Sahail Ashraf posted on 28 February 2019
For the second year in a row, we’re proud to have partnered up with some key industry voices in the Digital 2019 Reports. The report has gathered a wealth of information featuring incredibly useful data about digital habits worldwide. For now, we wanted to share with you some vital takeaways, but do look out for […]
Sahail Ashraf posted on 26 February 2019
Social Media Reporting is now easier than ever. The wealth of data and insights you can provide in your reporting makes for useful and proactive information. There are still areas in reporting that some social media managers and agencies are not reporting on though. And we think these areas are as crucial now as they […]
Sahail Ashraf posted on 19 February 2019
Customer service is actually very easy to do badly. Try ignoring your customers for a week and see how that one plays out. However, we have seen some excellent examples of high-quality customer service in recent times. These examples generally make life easier for customers. Morton’s This brand does a great steak, and they’re well […]
Sahail Ashraf posted on 22 January 2019
For quite a long time now, certain parts of the media have been declaring that content marketing has run out of steam. That it’s dead. It isn’t of course. However, it’s important to remember that it does have a lot of work to do over the next few years if it’s to maintain its illustrious […]