Sophie Beard posted on 16 March 2021
2020 taught us all many things, one of these being the importance and benefits of online platforms. We all spent a lot more time at home and less time behaving in our ‘normal’ manner, resulting in what soon became known as our ‘new normal’. This was predominantly relying on the internet. From face-to-face conversations moving […]
Sahail Ashraf posted on 12 March 2021
In the latest of a long line of updates, Facebook has removed Likes from Public Pages. It is one of a few changes recently made, and we take a look at the impact. Facebook recently unveiled some changes to Pages. The social media giant has had a rocky couple of years and sometimes seems to […]
Sophie Beard posted on 8 March 2021
Here at Locowise, we decided to discover which are the top 10 performing Facebook pages in Singapore We ranked the Facebook pages by number of followers. We’ve also included our proprietary Brand Score which takes all the leading indicators of a high performing social media effort such as audience growth, content engagement and user sentiment, and […]
Sahail Ashraf posted on 3 March 2021
Apple has spent some time over the last few months releasing and updating its mobile operating system. With iOS 14, there are tons of new additions to the Apple experience, as well as a few areas where things have arguably changed for the worse. With the new update, for example, it has transpired that Facebook […]
Sophie Beard posted on 1 March 2021
As brands, the last thing we all need on social media is negativity. On social media it is very easy to receive negative comments and responses, simply because you are leaving yourself open to them due to the fact you are engaging with people online. So how should you deal with negativity? There are numerous […]
Sophie Beard posted on 22 February 2021
Anyone can easily start a new Facebook page in minutes, but it’s not as easy to make a successful page that reaches and engages people. So, below are 10 easy steps to follow to get started. RESEARCH AND UNDERSTAND YOUR AUDIENCE Before starting the page, lay the groundwork by researching and understanding the audience that […]
Sophie Beard posted on 5 February 2021
Facebook has seen a decline in DAU numbers in two key markets. This is not necessarily the end of the world for such a huge platform, but it could be the start of a problem. Facebook has had a tumultuous time over the last couple of years. It has had scandals to deal with, as […]
Darren Low posted on 28 November 2020
Facebook has recently offered some advice for advertisers about frequency of ads. The advice is sound, and could even be generalised for all platforms. We take a look. As you know, Facebook is built on advertising. Mark Zuckerberg himself has admitted that the entire platform has reached it’s incredible position simply because it is full […]
Sahail Ashraf posted on 27 October 2020
Facebook is always looking to build the next big thing. But this time it really seems to be in a great place with Horizon, it’s VR social network. What does it mean? And will brands use it? Facebook has always tried to push the envelope with its products and services. It’s overriding aim seems to […]
Sahail Ashraf posted on 14 October 2020
Facebook wants companies to have a good Christmas. And It wants to help, by supplying them with a toolkit that will guide their marketing practices in the run up to the holidays. Does it help? Traditionally, Christmas Is the time of year when marketing and advertising goes into overdrive. Billions of dollars are spent and […]
Sahail Ashraf posted on 29 September 2020
Facebook has created it’s own TikTok in India, where TikTok is banned. Why has it done this? And does it mean anything for India? It has been a busy few weeks for TikTok. The darling of the hip and the young all around the world, it has suddenly become an incredibly controversial channel. It’s even […]
Sahail Ashraf posted on 3 September 2020
Facebook is moving closer to being a shopping platform. It’s latest move, headed up by Zuckerberg himself, is to create a shop tab that can be used within the Facebook app Facebook has yet again moved closer to becoming a shopping and retail hub. It has just released a special ‘shop’ tab in its app, […]
Sahail Ashraf posted on 18 August 2020
As a social media agency or professional, you have to be on top of your game when it comes to reporting. There is so much involved in the process, that taking your eye off the ball can be disastrous. We thought we would take a look at five tips that should help you get through […]
Sahail Ashraf posted on 25 February 2020
If you ask anyone which social media platform has had the most problems with data in recent years, Facebook would most likely be the first one they name. The tech giant faced a very public backlash (and possible legal action) a while ago with the Cambridge Analytica issue. Since then it has been pitching itself […]
Sahail Ashraf posted on 17 December 2019
Every month we take a good long look at social media marketing news. There is always something worthy of being aware of. This month is no different, and we start off the round up with news about one of the most frustrating platforms out there right now. TikTok gets a lot bigger Tik Tok has […]
Sahail Ashraf posted on 26 November 2019
Well, just in case you were ever in any doubt over the mighty Facebook and it’s plans to rule the world, it looks like Facebook dating is now a real thing. It has been tested extensively for months, and is now available in select countries. It is, of course, expected to change the world of […]
Sahail Ashraf posted on 19 November 2019
When you think of Brexit and social media, it makes perfect sense that the two should be very close. The political issue has divided communities, and brought some people together. Social media is the best definition of ‘community’ online. So when Brexit really started to dominate the national conversation it was easy to spot the […]
Sahail Ashraf posted on 29 October 2019
We cannot really fault Facebook for the way it has managed to make E-commerce something that is easy to do. Finding things in your feeds that Facebook thought you might like is pretty snazzy stuff. And it’s worked well so far. Times change though, and as a testament to the huge power that Facebook wields […]
Sahail Ashraf posted on 8 October 2019
While Apple and Facebook haven’t necessarily been in direct competition over the last few years, they still aren’t necessarily soulmates. Facebook has been focused on taking over the world, while Apple has been racing to hold onto market share. The two haven’t really met in the middle anywhere, yet. Apple, however, has quite clearly lost […]
Sahail Ashraf posted on 1 October 2019
Some rather intriguing news has just come out from the world of Facebook. The social media giant has recently announced it is actually changing the names of two of its biggest properties. Facebook apparently intends to change the names of Instagram and WhatsApp. These two platforms are incredibly popular, with Instagram being responsible (mostly) for […]