Digital 2025 April Global Statshot Report

Team Locowise posted on 24 April 2025

Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Meltwater.

The latest Global Statshot Report offers a comprehensive look at the ever-evolving digital landscape, packed with invaluable insights and data.

With over 500 detailed charts, the report covers key trends and headline topics—including a brand-new section exploring global digital news consumption habits. Below, we’ve shared just a glimpse of what you’ll find inside.

Don’t miss out on the full depth of insights. Download the complete report for free and elevate your understanding of the digital world.

• New figures from CNNIC show that China’s connected population continues to grow. China has the world’s largest connected population, with more than 1.1 billion people in the country using the internet today.

• The latest data indicates that there are now 5.64 billion people using the internet, which equates to 68.7 percent of the world’s total population. That figure has grown by 2.6 percent over the past year, with reported internet user totals increasing by 144 million since April 2024.

• New research from GWI shows that watching videos has become one of the world’s most popular online activities too, with more than 9 in 10 of us saying that we watch this kind of content each week, even without factoring streaming platforms like Netflix.

• Nielsen reports that YouTube accounted for 12 percent of total TV viewing time in the United States in March 2025. At a worldwide level, connected TVs (CTV) are now the second most important device when it comes to YouTube activity, with Google’s own data indicating that almost 45 percent of all YouTube accounts access the platform’s content via a connected TV at least once a month.

• Facebook’s ad reach continues to grow, with figures published in the company’s ad tools alluding to quarter-on-quarter growth of 2.5 percent.

As well as the above insights, DataReportal have highlighted the following top stories in this quarter’s update:

• The changing face of online information
• A fresh surge in internet user numbers
• The newest billion-user platform
• Concerning trends for one of the world’s most popular websites
• Staggering trends in mobile data consumption
• The deepening rivalry between Instagram and TikTok
• Trends in online video consumption
• A detailed look at YouTube
• Video games are bigger than ever
• The return of cryptocurrencies

We’re sure you’ll now want to dive into the details of these insights! So you can read the full report here.