Global Digital Report – April Statshot

Team Locowise posted on 22 April 2021

Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite.

The latest April Statshot highlights how social media adoption has continued to accelerate as internet users now equate to more than 60% of the world’s total population. And, more than half a billion new users joined social media platforms over the past 12 months. 

Top stories from this quarterly report:

? More than 1 in 3 users around the world say a top motivator for using social media is for news and entertainment

? 26.5% of social media users visit social platforms specifically to find products to purchase. 

? Marketers may be surprised to learn that people are more likely to cite “seeing content from [their] favourite brands” as a top motivation for using social media than they are to cite “following celebrities or influencers” (23.4% vs. 20.9%)

? The average number of page posts per day on Facebook is 2.32.

? Facebook posts with links account for the largest post type (49.5%), but they receive the lowest average engagement rate at only 0.04%. 

? The typical Instagram business account shares 1.58 posts per day, 64.4% of these will be photos and just 16.8% are videos.

? If your Instagram business account has fewer than 10,000 followers then you’ll be experiencing the highest average engagement rate at 1.25%. This is considerably higher than accounts with more than 100,000 followers with a rate of 0.73%.

For anyone with an interest in the latest data, insights and trends for mobile, internet and social media use around the world we recommend you read the full April Statshot, available here.