Euro 2016 In Social Media: How Your Brand Can Reach The Back Of The Net

In this post, we consider the exciting social media opportunity universally synonymous between global sporting events and heightened analytical performance, and how you can prepare for it with optimised content underpinned by intelligent data science.

In recent years, the always-on, real-time nature of social media content has naturally coincided with the evolution of the ‘big two’ social channels.

What we have now is a perfect sounding board for passionate sports fans spending considerable hours sharing views about the beautiful game.

With this, comes the opportunity for brands to record significantly heightened engagement during a period when MAU’s are on a significant upward curve.

If proof was ever needed that internationally reaching sports tournaments and social media maintain a special relationship, some might remember when Twitter aligned itself (and its Twitter Ads product) with the last World Cup in Brazil.

Their rallying call to brands and agencies was effectively not to fall short on social during “unmissable moments” and ensure your content was pre-emptively placed at the heart of the action.

Can you blame them?

672 million tweets containing #WorldCup2014 during that tournament paints a convincing picture.

If there’s anything that I have learnt during my time working in social media, it’s that the best posted content strikes the ultimate balance between timing, format and inviting textual themes.

We’ve already explored how using content topics that people wouldn’t necessarily link to you and your brand can make a huge difference in traffic and reach.

This is your chance to use a major sporting event to drive attention to your own brand, your profiles and your product. Think how you can include Euro 2016 into your content in engaging and relevant ways.

Not only that. During Euro 2016, the brands that leave their competitors behind will be the ones who embrace the freshest post formats, such as Facebook Live video streaming.

Choose Science! Leaving post level performance to chance during such a key period of social media clout in your competitive landscape is unquestionably a threat to even the most straightforward KPI’s.

Locowise 3.0’s Scientist module is your predictive social media analytics hub, where razor sharp, constantly updated machine learning will advise you on how to overcome some of the most challenging hurdles. So when it comes to understanding your optimal day and time to post, promoted post detection, best performing content amongst competitors or when they’re next due to post, Social Scientist has got you covered.