It’s big money and it’s big ideas. But this doesn’t mean that it’s easy.
There was a time when automobile manufacturers basically left social media alone. The direct link between the vendor and customer was so direct that it didn’t seemingly require any ‘sharing’ or any viral marketing elements. People wanted to be spoken to as individuals, and that worked well for a while.
Then the car giants decided that having their content shared was kind of cool, and had a direct impact on sales.
We’re going to look at the work these brands are doing on Facebook, simply because Facebook works if you do it well. The lessons learnt from these examples can inform the practice of all businesses on Facebook.