5 Social Media Marketing Trends to Watch for in 2023

Lorraine Mandiveyi posted on 11 November 2022

The way brands communicate with their audiences on social media is constantly changing, and brands must adapt to keep up with the trends. Are you looking to stay on top of the social media game next year? 

In this article, we’ll look at some of the biggest social media marketing trends for 2023. Take advantage of these trends to see how they will affect your business’s social media strategy!

1. Short Form Video 

During this year, TikTok dominated the social media game. TikTok’s success inspired other social media platforms such as Instagram and YouTube to launch their own short-form video features. In 2023, take advantage of short-form videos for social media if you haven’t tried them yet. 

2. Increase in Paid advertising 

Since Facebook changed its algorithm in 2016, posts from friends and family were prioritized over posts from brands, resulting in less traffic to content sites. In recent years, it has become increasingly difficult for brands to get results from organic social traffic.

Therefore, brands must pay for social media advertising if they want their pages to be seen. However, the increase in competition has resulted in higher prices for paid social media advertising. Social media ad spend is expected to grow over the next few years so this is something to consider when creating your social media budget!

3. Influencer Marketing 

In 2023, influencer marketing will remain one of the biggest trends in social media marketing. Did you know that this strategy’s return on investment is higher than other Internet marketing strategies? Influencer marketing is a powerful tool that your business should explore in 2023 if you haven’t already!

4. Smaller communities 

There is a downside to the sudden increase in social media users, as people now crave smaller communities where they can create and share content more freely. Despite their smaller audiences, these micro-communities have high engagement rates.

Taking advantage of this trend has proved to be a perfect fit for Facebook and LinkedIn. With people becoming more socially oriented and more inclined to interact with each other, Facebook Groups saw an increase in group growth. The trend on social media has also attracted the attention of companies, who are increasingly interested in cultivating their communities through this medium.

5. Authenticity is key 

Authenticity has slowly become the determining factor of success for social media platforms. Overly edited images are causing customers to demand authenticity, real-time posts, and posts that relate to them. TikTok’s popularity and the rise of the BeReal platform are proof of the need for filter-free content and real-life scenarios and stories. The trend is slowly overtaking traditional, filtered, Instagram content.

After reading our article on 5 social media marketing trends to keep an eye out for in 2023, take advantage of the most successful ones to grow your business.