It seems that everyone these days is fixated on how they can appeal to Millennials – and rightfully so. In the US alone, they make up about a quarter of the population and wield an annual spending power of $200 billion. You can hardly fault a brand for trying to get their piece of the pie.
Characterized by a lifelong relationship with technology, these ‘digital natives’ are consuming media in ways that have changed the entire landscape of marketing. They’re experts at getting information quickly and efficiently, and they’re very discerning. They’re a tough generational nut to crack, but let’s look at a few tips you can use to start building a more Millennial-friendly social media marketing strategy.