Social Performance Measurement For Agencies
YouTube offers data on video openers
Sahail Ashraf posted on 2 June 2021
YouTube has just released a report that lifts the lid on how successful videos are structured, specifically on the opening words. While YouTube has been around for a very long time, it has only relatively recently become a true search engine. Users regularly navigate and find new content, often spending many hours surfing the video […]
Twitter Spaces opens up to Users
Sophie Beard posted on 31 May 2021
Twitter has announced its live audio only feature, Twitter Spaces, is now available to all users with over 600 followers. Having been in testing since last year, the rooms are now available to both iOS and Android users. The market for audio only conversations is growing fast, having picked up momentum following the successful entry […]
#FactCheckYourFeed on TikTok
Sophie Beard posted on 28 May 2021
TikTok is encouraging users to #FactCheckYourFeed, a new campaign part of the established #LearnOnTikTok. TikTok aims to encourage users to think critically about content they engage with, both online and in everyday lives, in order to safeguard themselves. In collaboration with creators, public figures and digital media charity The Student View, TikTok will release a […]
Latest Facebook News: You might want to read this first
Sophie Beard posted on 27 May 2021
Facebook users will now be prompted to read an article before sharing it, as announced in the tweet below: Following the update, if Facebook detects a user has not opened an article they attempt to share, a pop up will appear highlighting “You are about to share an article without opening it”. The message is […]
How do startups ‘do’ social media?
Sahail Ashraf posted on 26 May 2021
Startups need growth fast. It’s how they work. So it stands to reason that they’d be a good model for all brands to follow. Here’s what we found out. Startups are big news. More and more arrive every year and more and more make it big quicker than expected. A lot of this has to […]
Twitter Tip Jar
Sophie Beard posted on 25 May 2021
Twitter users can now give and receive money on the platform Twitter has announced that they’re testing a Tip Jar for selected users using Twitter in English to collect payment for their content. The group applicable to add Tip Jar to their profile currently includes creators, journalists, experts, and nonprofits, but this is expected to […]
Who did it first? And does it matter?
Sahail Ashraf posted on 21 May 2021
Social media platforms are innovating all the time, but sometimes they also copy. The recent growth of Clubhouse, and it’s quick cloning by other companies, illustrates this perfectly. Is it a problem? Social media platforms are dynamic spaces, and the industry is competitive. Getting one step ahead of the competition is crucial for survival. So […]
Should your brand start a podcast?
Sahail Ashraf posted on 14 May 2021
Podcasts are becoming more popular every day, and many brands are opting to produce regular podcast work. But are they worth doing? And how will your brand benefit? There are a million ways to build your brand online, and it can be very hard to see the wood for the trees at times. However, it […]
Pew report shows state of social media in 2021
Sahail Ashraf posted on 7 May 2021
The Pew social media report is out, and it shows some interesting insights. Facebook is still popular, but young people seem to be sticking with certain platforms. The last twelve months have been very challenging in many different ways, but one area that has seen consistent growth online is social media. People needed to connect […]
Clubhouse Faces Competitors
Sahail Ashraf posted on 21 April 2021
Clubhouse is new, but it already has a number of potential clones, and they are mostly from social media giants. Will they do the same kind of explosive business? Clubhouse has had plenty of success over the last few months, and it has made a global impact. There are good things about it as well […]
200 new emojis for iPhone users
Sahail Ashraf posted on 6 April 2021
Apple just added 200 new emojis for iPhone users. Why? And should we be using emojis in our social media marketing? Social media marketing can be fun too. Messaging is important, and brands that want to stand out often use emojis, those cute little button type things that express emotions like sadness or happiness, as […]
Wise Up!
Team Locowise posted on 30 March 2021
Welcome to our series of Wise Up! videos. Designed to help you understand the different social media platforms and learn how to maximise your use of Locowise. Is TikTok suitable for all brands? Our first video explores TikTok! Is the platform suitable for your brand? And how should you use it? Laura talks through the […]
BIG DATA ANALYTICS AND SOCIAL MEDIA
Sophie Beard posted on 22 March 2021
The increasingly digitised world has meant each and every device in our home is, or soon will be, connected to the Internet of Things (IOT). This has enabled businesses to collect data to better understand behavioural and buying patterns of customers. It also helps scientists to deal with global issues, and provides marketers with information […]
What’s missing from your socials?
Sophie Beard posted on 16 March 2021
2020 taught us all many things, one of these being the importance and benefits of online platforms. We all spent a lot more time at home and less time behaving in our ‘normal’ manner, resulting in what soon became known as our ‘new normal’. This was predominantly relying on the internet. From face-to-face conversations moving […]
Top 5 points to include in your social report
Sophie Beard posted on 11 February 2021
Reporting on your social media activity couldn’t be easier, faster and more automated. The wealth of data and insights is constantly developing, but there are still some basic areas that are crucial for social media managers and agencies to remember. We’ve listed them below to help you provide useful and necessary information to those you […]
Digital Marketing Trends in 2021
Sahail Ashraf posted on 2 February 2021
How will digital marketing change in 2021? Well, it will in some rather obvious ways after a year that everyone wants to forget. But the impact of last year has affected audience behaviour. So what is 2021 looking like? Digital marketing is always changing. But last year was a strange one, and it has meant […]
Why social media reporting should be automated. How does it help agencies?
Sahail Ashraf posted on 17 December 2020
More and more social media agency teams are automating their reporting. It’s obviously very helpful. But why is there a need for it? And does it actually help agencies? When it comes to social media marketing, there is a lot to do. Agencies are built on it. With clients that don’t have time to manage […]
10 Top success tips for social media managers in 2021
Sahail Ashraf posted on 11 December 2020
2021 looks like a busy year for everyone. For social media managers there is a lot to be getting on with too. Here, we present some success tips for managers in the twelve months ahead. With 2021 fast approaching, it’s important to get a handle on what we plan to do with social media. For […]
How to use video in holiday social media
Sahail Ashraf posted on 8 December 2020
Social media is a great way to connect with customers. And at Christmas, it’s a way to truly build relationships with them. We give you some tips on how to do it. Social media is great fun but it is even more fun during the holiday season. At Christmas, you can expect to see a […]
Twitter is cutting down on pointless retweets
Sahail Ashraf posted on 20 October 2020
Retweeting has been popular since Twitter arrived. But it has been abused. Now Twitter has put measures in place to make manic retweeters think twice. Twitter has, like many other social media platforms recently, been trying to make sure that any content you see on feeds is worthy content. That’s why Twitter has just announced […]