Social Performance Measurement For Agencies
How to find new content ideas for your campaigns
Sahail Ashraf posted on 7 September 2021
It is hard to find new content ideas for your campaigns. Take out the stress by looking at the tips below. Creating content is a fun thing to do, at least for the first few weeks. And then you start to wonder where you can find more ideas from. Don’t worry, and take a look […]
Snapchat Trends: Insights for your snaps
Sophie Beard posted on 20 August 2021
Snapchat has launched Snapchat Trends, a tool designed to help users find topics performing well on Snapchat. To help boost engagement with audiences within the Snapchat Community, the feature currently shows users the top trends for the US, UK, Canada, and Australia. Users can make use of these insights for product market research, building user […]
Social media predictions for the future of 2021
Sahail Ashraf posted on 18 August 2021
There’s still half a year to go, but we thought we would share some of our predictions around social media marketing in 2021. The rest of the marketing year looks pretty exciting, to say the least. Post-Covid, we can look forward to social media marketing becoming innovative and fun. At the same time, we can […]
Clubhouse is now available for all
Sahail Ashraf posted on 16 August 2021
Clubhouse was once invite-only. Now anyone can join in the fun. Is it worth it for brands? Clubhouse is one of those apps that was exclusive, but is now fully open for everyone. It’s the live meeting app that has been used by various people, some celebrities, and even brands. Think of it as a […]
Build your case: Social media reporting automation
Sophie Beard posted on 28 July 2021
Pitch the benefits of social media automation tools to streamline your reporting and free up more time to spend on high value work The role of a social media expert is vast. From content creation, scheduling, analysing data, compiling reports, the list goes on. Keeping each responsibility streamlined helps to free up more time to […]
How to make a big impact with a low budget
Sahail Ashraf posted on 23 July 2021
It shouldn’t cost the earth to make an impact on social media. And it doesn’t. We have three great ways to gain traction with social media marketing even if you don’t have the world’s biggest budget. Running social media marketing campaigns on a budget can seem tricky. You have a lot to achieve with a […]
New to social media? Here’s the top buzzwords you’ll hear
Sahail Ashraf posted on 19 July 2021
If you have just started with social media marketing, you need to know the buzzwords that matter. We go through a list of essential buzzwords for 2021 and beyond. It’s not easy when you’re new. In social media marketing it’s even tougher, because it is one of those areas where nothing really seems to stay […]
Control your tweets
Sophie Beard posted on 14 July 2021
Twitter is working on providing users with more control over who tweets are shared with and who can mention you in a post, more details below. Sharing posts Users will be able share their tweets with selected audiences, as opposed to all of their followers. Twitter is working on providing a sub group of ‘Trusted […]
How does the Instagram Algorithm work?
Sophie Beard posted on 5 July 2021
The Instagram Creator Week shone the spotlight on how its algorithm works, all the insights may surprise you. Instagram has revealed that they don’t have just one algorithm, in fact there are a variety of algorithms, classifiers, and processes. Each part of the app – Feed, Explore, Reels – uses its own algorithm tailored to […]
Who will you Super Follow?
Sophie Beard posted on 2 July 2021
Twitter’s new Super Follow option is expected to soon be here as testing begins. The feature is designed to give users a way to charge for their content and create an exclusive, members feel. We first learnt about Super Follow in February at Twitter’s Data Analyst Day. And now, app researcher expert, Jane Manchun Wong, […]
Instagram Reel ads worldwide
Sophie Beard posted on 28 June 2021
Instagram users around the world will now see ads appear while watching Reels. The advertising feature was first launched in India, Brazil, Germany and Australia earlier this year, and shortly after in Canada, France, the UK and US. Commenting on the development, Instagram’s Chief Operating Officer, Justin Osofsky said: “We see Reels as a great […]
Instagram announces affiliate scheme
Sahail Ashraf posted on 25 June 2021
Instagram is now offering more incentives to creators. Why? And are the incentives good enough? Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for creators (and keep them off other platforms) the company announced some new monetisation options for creators including a […]
Twitter Spaces: Latest News
Sophie Beard posted on 24 June 2021
By now most of us have heard about the rise in audio social (if you haven’t, watch our video for a quick overview). Clubhouse arguably put the trend in the spotlight, but more recently it appears other social media platforms are starting to storm ahead, particularly Twitter following the launch of Twitter Spaces. Over the […]
Organic and Paid: How to Incorporate Both in Your Social Media Strategy
Sahail Ashraf posted on 21 June 2021
Organic posts on social media are still alive and kicking. There is only one problem with them. They don’t reach many people. That said, they still have a proper place in your social media marketing strategy, and are essential when combined with paid social. Paid social is advertising via social media platforms, and it has […]
YouTube Shorts for more regions
Sophie Beard posted on 15 June 2021
Shorts are now available in the UK, Canada and Latin America YouTube Shorts is launching in the UK, Canada and Latin America. The TikTok rival first launched in India and shortly after in the US. Reported by TechCrunch, the rollout is expected to be completed by the end of June. YouTube Shorts allows creators to […]
Instagram for desktop
Sophie Beard posted on 14 June 2021
App researcher, Alessandro Paluzzi, has discovered that Instagram is testing the ability for users to upload feed posts from their desktop PC. For social media marketers without access to Facebook Creator Studio, which can be used to upload content to Instagram through a desktop, this development will certainly help with content management. There’s no indication […]
The Top 10 Instagram Brands
Sahail Ashraf posted on 11 June 2021
Instagram is a great platform for brands to establish themselves on. Some brands do better than others though. We thought we would take a look at the biggest ten brands on the platform. Instagram has been responsible for many things, and when it comes to brands, this means amazing campaigns. It also means plenty of […]
How COVID 19 changed behaviour in retail
Sophie Beard posted on 10 June 2021
The closure of non essential stores in March 2020 in the UK and lockdowns across the world, opened up a possible permanent shift in consumer behaviour. In turn, with retail owners unsure when they would lift the shutters again they swiftly adopted new strategies in order to serve customers and, ultimately, for the company to […]
You have your social media data. Now what?
Sahail Ashraf posted on 4 June 2021
It’s easy to ‘have data’, but what should we do with it when we have it? Social media marketing data can be incredibly useful, here’s how you should make the best use of it. Social media data is important. You know this. However, just having the data alone isn’t enough, and you can only go […]
Social Media Marketers! Our survey is live
Sophie Beard posted on 2 June 2021
Calling all Social Media Marketers, we want to learn more about your role. Our global survey is now live and open to respondents. If you work, or have worked, in social media marketing we’re inviting you to share your experience. How does working in social media compare around the world? Our survey is going to […]