Social Performance Measurement For Agencies
Hashtags: Should you create your own or just join trending?
Sahail Ashraf posted on 8 December 2021
Hashtags are very useful, and they can help to gain engagement as well as loyalty. But do we use our own hashtags or those that are trending? We don’t have to mention that hashtags are important. They’re a huge part of social media marketing and have a great role to play in making content searchable […]
Is LinkedIn just business, or pleasure too?
Sahail Ashraf posted on 6 December 2021
LinkedIn has changed from a stuffy professional platform into one that encourages personal sharing and funny videos. Is this getting worse? And is it a bad thing? Remember when LinkedIn used to be just about professional matters? It wasn’t that long ago. Users were quite happy to discuss business-related topics and offer valuable insights into […]
Social media management over the holidays
Sahail Ashraf posted on 3 December 2021
The Christmas holidays are nearly upon us. Time to kick back and relax? Not quite. Make sure your social media is delivering the goods this season with our simple tips. It’s easy to get caught up in all the festivities and neglect your social media over the Christmas holidays. But that would be a shame, […]
Instagram Carousel Update
Sophie Beard posted on 22 November 2021
Instagram users can now delete a single individual post within an uploaded carousel. Have you ever uploaded a carousel post and then decided you want to remove one of the images or videos? Up until now, that would have meant you’d need to delete the whole post. But now, you can manage the post with […]
Facebook accepts it has a problem
Sahail Ashraf posted on 12 November 2021
Facebook had an earnings call and Mark Zuckerberg brought up the issue of young audiences. It’s not a pretty sight, and he wants to change things. Facebook had an earnings call recently and there was a clear sign that the company understands that it is losing some market share. Beset by problems for years, the […]
Gifs, memes and emojis. Are they right for your brand?
Sahail Ashraf posted on 8 November 2021
The Gif, meme and emoji thing has been around for a while now, and brands embrace it. But should you? And how should you manage the whole thing? Social media marketing is something that rarely stands still, and recently we have all had to deal with significant changes in how people communicate. From ‘text-speak’ creeping […]
Get ready for Christmas with our content inspiration
Sahail Ashraf posted on 3 November 2021
Try the tips below for the best chance at making Christmas a great time of year for your social media marketing. It’s probably the most lucrative time of the year for retailers and for brands, so you can expect a lot of activity online at Christmas. We thought we would run through a few ideas […]
Link Sticker for all Instagram users
Sophie Beard posted on 29 October 2021
All users are now able to use the Link Sticker feature on Instagram Stories. The Link Sticker only recently replaced the ‘swipe up’ feature to access a link via Stories. Access was also once limited to users with a certain number of followers or had a verified account. So this update will most likely be […]
The Role of a Social Media Expert in 2021
Team Locowise posted on 18 October 2021
An exclusive report looking into the role of a Social Media Expert in 2021. Locowise surveyed over 100 marketers, from across 30 countries to produce a benchmarking resource for the industry.
How to: Set up an Instagram Page
Sahail Ashraf posted on 15 October 2021
Instagram has some great potential for brands. We explain how to set up a business page. Instagram requires no introduction. It has exploded into one of the most popular social media networks around (if not the most popular) and pretty much created the modern Influencer culture. When it comes to business, it offers plenty of […]
Planning your content for Halloween? Here’s some things to consider
Sahail Ashraf posted on 8 October 2021
Halloween is a fun time of year, and brands jump into it by sharing content that fits with the season. Here are some ideas to get you started. It is a fun time of year for kids, as well as social media marketers. Halloween allows us all to create fun content and to bring a […]
How to keep up with the social trends and which ones to follow
Sahail Ashraf posted on 7 October 2021
A lot happens in social media. Knowing how to stay abreast of the latest trends is vital. We give you some tips on just how to do it. While it may seem like an impossible job sometimes, keeping up with the latest social media trends as a marketer is very much possible. You just need […]
Social Media Strategy – Where to Begin?
Sahail Ashraf posted on 5 October 2021
Having a social media strategy is now absolutely essential. Here is how to get one up and running quickly. If you’re right at the very start of things and looking for guidance on how to get a social media marketing strategy underway, you’re in luck. We’ve put together a bit of a cheat sheet to […]
Joining Snapchat? Here’s What You Need To Know
Sahail Ashraf posted on 30 September 2021
Snapchat just keeps getting bigger. But it also requires careful planning and a focused approach if you are going to get the most out of it. Here’s a starter guide. If you’re just starting to dip your toes into the world of Snapchat marketing, it can feel pretty intimidating. At this point, there are hundreds […]
Instagram Kids project paused
Sophie Beard posted on 29 September 2021
Facebook has announced that they will be halting work on Instagram Kids. The new platform is being developed for those aged 10-12 who receive parental permission to join. Instagram Kids will work slightly differently from Instagram as we know it; no ads, age-appropriate content, features, and more. Parents will also be able to supervise the […]
Twitter tips for all
Sophie Beard posted on 28 September 2021
Profile tipping is now available for all Twitter users, following a period of testing with a select few. Tips are now easier for people to use, with more payment options available, and one fixed position on the app for people to contribute. To begin with, Tips has been rolled out to iOS users, and Android […]
New Facebook business tools
Sophie Beard posted on 27 September 2021
Facebook has announced a collection of new tools designed to help businesses in their communications with prospective customers. From ads that encourage people to message them, to free access to QuickBooks and Canva Pro, there are a host of new tools to help small and large businesses. Facebook has outlined what the tools are here, […]
Social Media Marketer’s Guide To Growing Your Online Presence
Sahail Ashraf posted on 16 September 2021
Social media marketing never stands still. Neither should you. Keep the following tips in mind to make sure your work grows and brings value. A social media marketer has a lot to do. But the biggest part of the job is making sure that growth happens. This means optimising your social media assets so that they […]
How to use Snapchat for your clients
Sahail Ashraf posted on 14 September 2021
If you’re a marketer and you are using Snapchat for clients, a little focus may be required. It is a platform that needs thinking and commitment, but in a different way to other platforms. Snapchat may not be the very first name on people’s lips when they are talking about social media marketing, but it […]
End of Stories for LinkedIn
Sophie Beard posted on 9 September 2021
LinkedIn Stories, in their current format, will be removed from the platform at the end of September. Having launched LinkedIn Stories just over a year ago, LinkedIn explains that they understand users want something different from the platform than Stories, such as: “You wish videos could live on your profile, not disappear. In developing Stories, […]