Social Performance Measurement For Agencies
Steps to building a strong social media campaign
Sahail Ashraf posted on 27 May 2022
If you want to create a strong social media campaign you have to follow certain steps. In this post, we walk you through them. Social media marketing is very much a bit of a science when you get down to the details. Doing things in the right order and in the right way over time […]
Private tweets for your Twitter Circle
Sophie Beard posted on 6 May 2022
Twitter has launched Twitter Circle testing for selected users. This new feature will allow users to send private tweets to a specific group, of up to 150 contacts, on the app. How will a Twitter Circle work? Only selected users within the Circle will be able to see and reply to a tweet. Users within […]
Instagram reel templates
Sophie Beard posted on 28 April 2022
Instagram is testing the ability for users to recreate reels produced by other creators that they like the format of by using them as templates.
Digital 2022 April Global Statshot Report
Team Locowise posted on 21 April 2022
The Digital 2022 April Global Statshot Report is now live. Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite.
The rise of the (virtual) Influencers
Sahail Ashraf posted on 18 April 2022
Okay, it’s not difficult to tell the difference between a real and virtual Influencer. But how popular are they? And do people buy through them? Influencers are now a great big part of our lives. They have huge followings, and many of them make very lucrative careers out of marketing products and services. One thing […]
What can brands learn from the Snapchat Generation 2022 report?
Sahail Ashraf posted on 13 April 2022
Snapchat has released its Snapchat Generation report for 2022. What can brands learn from it that is useful? Snapchat hasn’t exactly been at the very top of the social media tree, but it has a definite home among younger demographics. That younger demographic audience is wholly recognised by Snapchat, and that is reflected in its […]
BeReal: The new social app
Sophie Beard posted on 12 April 2022
Downloads for BeReal continue to rise, particularly among college students. The new social media app encourages authentic and unedited content to be shared.
Instagram DM upgrade
Sophie Beard posted on 6 April 2022
New messaging features are now available on Instagram, as announced by Meta.
How to increase your share of voice on socials
Sahail Ashraf posted on 5 April 2022
Increase your share of voice on social media. Discover how it’s measured and how to get it.
Drive traffic to your website with socials
Sahail Ashraf posted on 21 March 2022
Social media marketing can be used to drive traffic to your website. To do this effectively you need to keep a few principles in focus. In this post we look at how to use social media for traffic purposes. When used with other strategies, such as SEO, social media marketing is an incredibly effective way […]
Meta extends Facebook Reels to all users
Sahail Ashraf posted on 25 February 2022
Meta has rolled out reels for all Facebook users. What does this mean for TikTok? We explore the similarities and differences.
Digital Marketing Trends
Sahail Ashraf posted on 23 February 2022
Digital marketing trends we predict will sculpt the digital marketing landscape in 2022. From the Metaverse to live stream shopping, read our guide for more insights.
How to share the love on your socials this Valentine’s Day
Sahail Ashraf posted on 10 February 2022
Social media marketing tips for your brand to share the love this Valentine’s Day.
How to take action from your social analytics
Sahail Ashraf posted on 27 January 2022
We all have the ability to dig into some real social metrics in our work, but are we using them correctly? This post looks at how we can take real action on the metrics for the best results. With your social media analytics, there is huge potential to make things happen. Some brands just don’t […]
Instagram tips for 2022
Sahail Ashraf posted on 14 January 2022
The new year is here, and thoughts turn to strategy. Take a look at these Instagram tips to make sure your work on the platform is amazing in 2022. Instagram is a great place to be, and in 2022 it will continue to boost your brand’s presence and impact across audiences. Just to make sure […]
TikTok offers insights into sound
Sahail Ashraf posted on 12 January 2022
TikTok has launched a new series on sounds to help brands use sound effectively on the platform. Our guide helps you put the information into practice.
Simple tips to grow your social media followers
Sahail Ashraf posted on 6 January 2022
If you’re constantly battling to find more followers, then take a look at our quick list of simple tips to help you find more of them. Every brand has that constant battle on social media. The more followers you have, the more chance at engagement and, ultimately, growth. But how do you gain more followers […]
Building a community online
Sahail Ashraf posted on 4 January 2022
Online communities exist, and brands are starting to realise just how important they are. But how do you create one? Should you create one? We take a look at the key points behind this growing phenomenon. While some would argue that social media is all about community, there is another layer involved. Some brands work […]
Social media campaign ideas for 2022
Sahail Ashraf posted on 22 December 2021
Are you all set for your social media work in 2022? Here are a few ideas that will help you get the best out of your efforts over the 12 months ahead. As we approach the end of the year, our thoughts turn to the next 12 months. It can seem a weird point in […]
Social media practices to live by
Sahail Ashraf posted on 10 December 2021
There are some principles in social media marketing that absolutely have to be followed by brands. Here, we take a look at them and how they might work for you. Using social media effectively in your marketing isn’t rocket science. However, there are some aspects of social media marketing that are essentially about key principles. Keeping […]