Social Performance Measurement For Agencies
Building a community online
Sahail Ashraf posted on 4 January 2022
Online communities exist, and brands are starting to realise just how important they are. But how do you create one? Should you create one? We take a look at the key points behind this growing phenomenon. While some would argue that social media is all about community, there is another layer involved. Some brands work […]
Social media campaign ideas for 2022
Sahail Ashraf posted on 22 December 2021
Are you all set for your social media work in 2022? Here are a few ideas that will help you get the best out of your efforts over the 12 months ahead. As we approach the end of the year, our thoughts turn to the next 12 months. It can seem a weird point in […]
Social media practices to live by
Sahail Ashraf posted on 10 December 2021
There are some principles in social media marketing that absolutely have to be followed by brands. Here, we take a look at them and how they might work for you. Using social media effectively in your marketing isn’t rocket science. However, there are some aspects of social media marketing that are essentially about key principles. Keeping […]
Is LinkedIn just business, or pleasure too?
Sahail Ashraf posted on 6 December 2021
LinkedIn has changed from a stuffy professional platform into one that encourages personal sharing and funny videos. Is this getting worse? And is it a bad thing? Remember when LinkedIn used to be just about professional matters? It wasn’t that long ago. Users were quite happy to discuss business-related topics and offer valuable insights into […]
Social media management over the holidays
Sahail Ashraf posted on 3 December 2021
The Christmas holidays are nearly upon us. Time to kick back and relax? Not quite. Make sure your social media is delivering the goods this season with our simple tips. It’s easy to get caught up in all the festivities and neglect your social media over the Christmas holidays. But that would be a shame, […]
Tips to maximise your reach on TikTok
Sahail Ashraf posted on 1 December 2021
Brands can reach a huge audience on TikTok. Our guide helps you maximise your reach and engagement on your TikTok videos.
Gifs, memes and emojis. Are they right for your brand?
Sahail Ashraf posted on 8 November 2021
The Gif, meme and emoji thing has been around for a while now, and brands embrace it. But should you? And how should you manage the whole thing? Social media marketing is something that rarely stands still, and recently we have all had to deal with significant changes in how people communicate. From ‘text-speak’ creeping […]
Social Media Strategy – Where to Begin?
Sahail Ashraf posted on 5 October 2021
Having a social media strategy is now absolutely essential. Here is how to get one up and running quickly. If you’re right at the very start of things and looking for guidance on how to get a social media marketing strategy underway, you’re in luck. We’ve put together a bit of a cheat sheet to […]
Social Media Marketer’s Guide To Growing Your Online Presence
Sahail Ashraf posted on 16 September 2021
Social media marketing never stands still. Neither should you. Keep the following tips in mind to make sure your work grows and brings value. A social media marketer has a lot to do. But the biggest part of the job is making sure that growth happens. This means optimising your social media assets so that they […]
How to be successful on TikTok
Sahail Ashraf posted on 24 August 2021
TikTok is a great place for brands to be. But it isn’t somewhere you can ‘fly blind’. Take a look at our tips that will help your brand become successful on the platform. TikTok is, first and foremost, meant to be a fun place. This means that success on the platform rests largely on how […]
TIKTOK: THE NEW JOB BOARD
Sophie Beard posted on 16 July 2021
TikTok has announced the trial of a new feature called “TikTok Resumes”. #CareerTok has been created to help users find their next job with brands accepting TikTok resumes in the US. Launched as an extension of the TikTok College Ambassadors program, it encourages job seekers to showcase their skills and experience in creative and authentic […]
Organic and Paid: How to Incorporate Both in Your Social Media Strategy
Sahail Ashraf posted on 21 June 2021
Organic posts on social media are still alive and kicking. There is only one problem with them. They don’t reach many people. That said, they still have a proper place in your social media marketing strategy, and are essential when combined with paid social. Paid social is advertising via social media platforms, and it has […]
How do startups ‘do’ social media?
Sahail Ashraf posted on 26 May 2021
Startups need growth fast. It’s how they work. So it stands to reason that they’d be a good model for all brands to follow. Here’s what we found out. Startups are big news. More and more arrive every year and more and more make it big quicker than expected. A lot of this has to […]