Social Performance Measurement For Agencies
TikTok launches a new ‘Made for TikTok’
Sahail Ashraf posted on 20 June 2022
TikTok has brought out a new video series that is aimed at helping marketers get the most out of the platform. Some great insights can be found. Last year, TikTok created a video series that was aimed at helping people get more out of their marketing experience on the platform. It was a huge hit. […]
Millennial vs Gen Z marketing
Sahail Ashraf posted on 17 June 2022
They’re kind of close together in history, but there are some differences between them when it comes to what they like to see in their marketing messaging. Millennials were born in the years 1981 to 1995. The Gen Z crowd were born between 1996-2012. Two very different time eras, but also two different audiences. When […]
Content creation tips: Where to find inspiration
Sahail Ashraf posted on 10 June 2022
Stuck for content ideas? It can be tough to get inspired. Try these tips and you should be back on the right track soon. As a marketing professional you will eventually run out of ideas for content, no matter what industry you’re in or the client you’re serving. But rather than throw your hands up […]
What does Snapchat’s profit warning mean for the industry?
Sahail Ashraf posted on 8 June 2022
Snap Inc (owner of Snapchat) issued a profit warning in May. What does this mean for the platform and other social media platforms?
TikTok success stories
Sahail Ashraf posted on 30 May 2022
Everyone knows we have to be on TikTok. It’s just that we sometimes learn more on how to do it when we watch it happening. In this post, we take a look at some brands that are making a huge splash on the platform. TikTok holds plenty of opportunities for social media marketers. There is […]
Steps to building a strong social media campaign
Sahail Ashraf posted on 27 May 2022
If you want to create a strong social media campaign you have to follow certain steps. In this post, we walk you through them. Social media marketing is very much a bit of a science when you get down to the details. Doing things in the right order and in the right way over time […]
LinkedIn could be introducing a new Reaction
Sahail Ashraf posted on 18 May 2022
LinkedIn has come under fire for being too casual. And with Reactions, things are even more controversial. So will the expected new Reaction harm the brand? LinkedIn continues to widen its scope with a potential new Reaction popping up shortly. For all those users who are complaining that the platform is becoming less serious by […]
Brands, your guide to killing it on TikTok
Sahail Ashraf posted on 29 April 2022
If you’re just starting out on TikTok, you will need to read this guide. We’ve made it simple and practical. Follow these principles to see real growth on the platform. TikTok is uniquely personal. While the media may have felt Facebook was personal a few years ago, that platform has grown into something a little […]
Digital 2022 April Global Statshot Report
Team Locowise posted on 21 April 2022
The Digital 2022 April Global Statshot Report is now live. Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite.
The rise of the (virtual) Influencers
Sahail Ashraf posted on 18 April 2022
Okay, it’s not difficult to tell the difference between a real and virtual Influencer. But how popular are they? And do people buy through them? Influencers are now a great big part of our lives. They have huge followings, and many of them make very lucrative careers out of marketing products and services. One thing […]
BeReal: The new social app
Sophie Beard posted on 12 April 2022
Downloads for BeReal continue to rise, particularly among college students. The new social media app encourages authentic and unedited content to be shared.
Grow your business with social media
Sahail Ashraf posted on 11 April 2022
Social media is only ever going to be a tool for marketers. It’s how you use it that counts. Stop wasting time and grow your business with these tips. If you’re looking at your current social media strategy and wondering how it can add to business growth, worry not. There are plenty of things you […]
Instagram DM upgrade
Sophie Beard posted on 6 April 2022
New messaging features are now available on Instagram, as announced by Meta.
How to increase your share of voice on socials
Sahail Ashraf posted on 5 April 2022
Increase your share of voice on social media. Discover how it’s measured and how to get it.
Drive traffic to your website with socials
Sahail Ashraf posted on 21 March 2022
Social media marketing can be used to drive traffic to your website. To do this effectively you need to keep a few principles in focus. In this post we look at how to use social media for traffic purposes. When used with other strategies, such as SEO, social media marketing is an incredibly effective way […]
Launching your product on social media
Sahail Ashraf posted on 17 March 2022
Social media is the perfect place to launch a product. What do you need to know to get started? Our guide helps you plan your strategy.
Digital Marketing Trends
Sahail Ashraf posted on 23 February 2022
Digital marketing trends we predict will sculpt the digital marketing landscape in 2022. From the Metaverse to live stream shopping, read our guide for more insights.
How to share the love on your socials this Valentine’s Day
Sahail Ashraf posted on 10 February 2022
Social media marketing tips for your brand to share the love this Valentine’s Day.
Introducing Instagram to your strategy? Here’s what you need to know
Sahail Ashraf posted on 8 February 2022
Instagram is a massively useful platform for brands. But if you haven’t really pushed on the platform yet, it looks like 2022 is going to be the year to do just that. If you haven’t yet included Instagram as part of your marketing strategy, 2022 is perhaps one of the very best times to get […]
Simple tips to grow your social media followers
Sahail Ashraf posted on 6 January 2022
If you’re constantly battling to find more followers, then take a look at our quick list of simple tips to help you find more of them. Every brand has that constant battle on social media. The more followers you have, the more chance at engagement and, ultimately, growth. But how do you gain more followers […]