Social Performance Measurement For Agencies
How does the Instagram Algorithm work?
Sophie Beard posted on 5 July 2021
The Instagram Creator Week shone the spotlight on how its algorithm works, all the insights may surprise you. Instagram has revealed that they don’t have just one algorithm, in fact there are a variety of algorithms, classifiers, and processes. Each part of the app – Feed, Explore, Reels – uses its own algorithm tailored to […]
LinkedIn offers Company Page Tips
Sahail Ashraf posted on 30 June 2021
LinkedIn has a tradition of being very helpful to its users. Now, it has delivered a whole new set of advice points on how to gain more engagement with your company page. LinkedIn, no matter how unfashionable it may feel for some people, has been working hard on building it’s audience. It’s huge right now, […]
Instagram Reel ads worldwide
Sophie Beard posted on 28 June 2021
Instagram users around the world will now see ads appear while watching Reels. The advertising feature was first launched in India, Brazil, Germany and Australia earlier this year, and shortly after in Canada, France, the UK and US. Commenting on the development, Instagram’s Chief Operating Officer, Justin Osofsky said: “We see Reels as a great […]
Instagram announces affiliate scheme
Sahail Ashraf posted on 25 June 2021
Instagram is now offering more incentives to creators. Why? And are the incentives good enough? Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for creators (and keep them off other platforms) the company announced some new monetisation options for creators including a […]
Instagram boss Adam Mosseri offers key insights into his platform
Sahail Ashraf posted on 23 June 2021
Adam Mosseri, Chief at Instagram, recently offered some useful insights into how marketers might get the most out of the platform. In the last few days, Instagram held a special Creator Week panel series, which was a great way to bring together Influencers and experts around the platform and it’s marketing uses. The panels have […]
TWITTER’S THREE TIERS
Sophie Beard posted on 18 June 2021
In a bid to combat the spread of fake news, Twitter is working on three levels of misinformation warning labels, as discovered by Jane Manchun Wong. The three labels are: Get the latest Stay informed Misleading Yoel Roth, Head of Site Integrity at Twitter, confirmed this development and encourages feedback on how the feature can […]
The Top 10 Instagram Brands
Sahail Ashraf posted on 11 June 2021
Instagram is a great platform for brands to establish themselves on. Some brands do better than others though. We thought we would take a look at the biggest ten brands on the platform. Instagram has been responsible for many things, and when it comes to brands, this means amazing campaigns. It also means plenty of […]
How COVID 19 changed behaviour in retail
Sophie Beard posted on 10 June 2021
The closure of non essential stores in March 2020 in the UK and lockdowns across the world, opened up a possible permanent shift in consumer behaviour. In turn, with retail owners unsure when they would lift the shutters again they swiftly adopted new strategies in order to serve customers and, ultimately, for the company to […]
New LinkedIn features
Sophie Beard posted on 7 June 2021
LinkedIn has announced a collection of new features, designed to make marketers’ lives easier. As virtual events stay on the agenda, LinkedIn has developed a feature for members to promote these more widely and to help users with broadcasting options. “Boost” your posts High performing organic posts can be given a “Boost” to expand audience […]
YouTube offers data on video openers
Sahail Ashraf posted on 2 June 2021
YouTube has just released a report that lifts the lid on how successful videos are structured, specifically on the opening words. While YouTube has been around for a very long time, it has only relatively recently become a true search engine. Users regularly navigate and find new content, often spending many hours surfing the video […]
Twitter Spaces opens up to Users
Sophie Beard posted on 31 May 2021
Twitter has announced its live audio only feature, Twitter Spaces, is now available to all users with over 600 followers. Having been in testing since last year, the rooms are now available to both iOS and Android users. The market for audio only conversations is growing fast, having picked up momentum following the successful entry […]
Latest Facebook News: You might want to read this first
Sophie Beard posted on 27 May 2021
Facebook users will now be prompted to read an article before sharing it, as announced in the tweet below: Following the update, if Facebook detects a user has not opened an article they attempt to share, a pop up will appear highlighting “You are about to share an article without opening it”. The message is […]
Twitter Tip Jar
Sophie Beard posted on 25 May 2021
Twitter users can now give and receive money on the platform Twitter has announced that they’re testing a Tip Jar for selected users using Twitter in English to collect payment for their content. The group applicable to add Tip Jar to their profile currently includes creators, journalists, experts, and nonprofits, but this is expected to […]
Who did it first? And does it matter?
Sahail Ashraf posted on 21 May 2021
Social media platforms are innovating all the time, but sometimes they also copy. The recent growth of Clubhouse, and it’s quick cloning by other companies, illustrates this perfectly. Is it a problem? Social media platforms are dynamic spaces, and the industry is competitive. Getting one step ahead of the competition is crucial for survival. So […]
European Super League, the social media reaction
Sophie Beard posted on 30 April 2021
On April 18th 2020, 12 of Europe’s biggest football teams announced they would be forming their own Super League. This was greeted with criticism from fans, football authorities and members of the UK government. So how did this affect their social media sentiment score? We’ve looked at the Facebook pages for six of the clubs, […]
Clubhouse Faces Competitors
Sahail Ashraf posted on 21 April 2021
Clubhouse is new, but it already has a number of potential clones, and they are mostly from social media giants. Will they do the same kind of explosive business? Clubhouse has had plenty of success over the last few months, and it has made a global impact. There are good things about it as well […]
Wise Up!
Team Locowise posted on 30 March 2021
Welcome to our series of Wise Up! videos. Designed to help you understand the different social media platforms and learn how to maximise your use of Locowise. Is TikTok suitable for all brands? Our first video explores TikTok! Is the platform suitable for your brand? And how should you use it? Laura talks through the […]
What’s missing from your socials?
Sophie Beard posted on 16 March 2021
2020 taught us all many things, one of these being the importance and benefits of online platforms. We all spent a lot more time at home and less time behaving in our ‘normal’ manner, resulting in what soon became known as our ‘new normal’. This was predominantly relying on the internet. From face-to-face conversations moving […]