Social Performance Measurement For Agencies
How to use Snapchat for your clients
Sahail Ashraf posted on 14 September 2021
If you’re a marketer and you are using Snapchat for clients, a little focus may be required. It is a platform that needs thinking and commitment, but in a different way to other platforms. Snapchat may not be the very first name on people’s lips when they are talking about social media marketing, but it […]
End of Stories for LinkedIn
Sophie Beard posted on 9 September 2021
LinkedIn Stories, in their current format, will be removed from the platform at the end of September. Having launched LinkedIn Stories just over a year ago, LinkedIn explains that they understand users want something different from the platform than Stories, such as: “You wish videos could live on your profile, not disappear. In developing Stories, […]
Instagram wants to know your birthday
Sophie Beard posted on 2 September 2021
Instagram has started asking users to share their birthdays if they haven’t already shared the information. The development is being implemented to act as a safety feature for young people, and ensure Instagram provides the right experience to the right age group. Explaining the development, Instagram says: “We’ve been clear that we want to do […]
How Pinterest Can Help Grow Your Brand
Sahail Ashraf posted on 26 August 2021
Pinterest is not just about pretty pictures. It is a search engine, and a great place to market your product. We look at how it helps. It was never a good idea to write Pinterest off. It has become one of the most popular social media platforms online, and has merrily pottered along gathering millions […]
How to be successful on TikTok
Sahail Ashraf posted on 24 August 2021
TikTok is a great place for brands to be. But it isn’t somewhere you can ‘fly blind’. Take a look at our tips that will help your brand become successful on the platform. TikTok is, first and foremost, meant to be a fun place. This means that success on the platform rests largely on how […]
Snapchat Trends: Insights for your snaps
Sophie Beard posted on 20 August 2021
Snapchat has launched Snapchat Trends, a tool designed to help users find topics performing well on Snapchat. To help boost engagement with audiences within the Snapchat Community, the feature currently shows users the top trends for the US, UK, Canada, and Australia. Users can make use of these insights for product market research, building user […]
Social media predictions for the future of 2021
Sahail Ashraf posted on 18 August 2021
There’s still half a year to go, but we thought we would share some of our predictions around social media marketing in 2021. The rest of the marketing year looks pretty exciting, to say the least. Post-Covid, we can look forward to social media marketing becoming innovative and fun. At the same time, we can […]
Clubhouse is now available for all
Sahail Ashraf posted on 16 August 2021
Clubhouse was once invite-only. Now anyone can join in the fun. Is it worth it for brands? Clubhouse is one of those apps that was exclusive, but is now fully open for everyone. It’s the live meeting app that has been used by various people, some celebrities, and even brands. Think of it as a […]
Planning your social content. Hints and tips
Sahail Ashraf posted on 11 August 2021
How do you plan your social media content? Try the following blueprint to get the most out of the process. Planning your social media content isn’t difficult, but it does require work. In this post we are going to look at some ideas and tips that should help you get the most out of the […]
TikTok Stories are coming
Sophie Beard posted on 9 August 2021
TikTok has confirmed testing of Stories is underway, and Matt Navarra has shared a look at how they’re expected to look: From Matt’s post we can see that, as with many similar formats from Instagram, Facebook, and LinkedIn, the TikTok Stories will be available for 24 hours. Users will be able to access Stories through […]
TWITTER PROFESSIONAL PROFILES
Sophie Beard posted on 4 August 2021
Twitter’s new Professional Profile option is expected to soon be here. The profiles are designed to “allow businesses, non-profits, publishers, and creators — anyone who uses Twitter for work — to display specific information about their business directly on their profile.” Alessandro Paluzzi has shared a look at how the feature could look. In the […]
People in Focus: Rebecca Pritchard
Team Locowise posted on 2 August 2021
Welcome to People in Focus, our series of Q&A’s shining the spotlight on industry experts in social media. We’re delighted to announce Rebecca Pritchard, Marketing Officer at Swansea University, as our latest guest. You can read the full Q&A below, or download a PDF version here. Tell us a bit about your journey of working […]
TweetDeck set for an upgrade
Sophie Beard posted on 22 July 2021
TweetDeck, the tool designed to help manage and post to Twitter, is being improved. Twitter has announced an upgraded version is currently being tested with a randomly selected group of users in the US, Canada and Australia. Twitter has shared the update will include enhanced functionality that incorporates more of what you see on Twitter […]
Global Digital Report – July Statshot
Team Locowise posted on 21 July 2021
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. The July Statshot Report is an essential read for anyone with an interest in the latest data, insights and trends for mobile, internet and social media use around the world. The report highlights […]
TIKTOK: THE NEW JOB BOARD
Sophie Beard posted on 16 July 2021
TikTok has announced the trial of a new feature called “TikTok Resumes”. #CareerTok has been created to help users find their next job with brands accepting TikTok resumes in the US. Launched as an extension of the TikTok College Ambassadors program, it encourages job seekers to showcase their skills and experience in creative and authentic […]
Twitter says goodbye to Fleets
Sophie Beard posted on 15 July 2021
Twitter has announced Fleets will no longer be available from August 3rd. The decision is due to a lack of new people joining the conversation with Fleets. When Fleets launched in November 2017 they were designed to offer “a lower pressure way for people to talk about what’s happening.” Twitter has reassured users that they […]
Control your tweets
Sophie Beard posted on 14 July 2021
Twitter is working on providing users with more control over who tweets are shared with and who can mention you in a post, more details below. Sharing posts Users will be able share their tweets with selected audiences, as opposed to all of their followers. Twitter is working on providing a sub group of ‘Trusted […]
Tweets to Instagram Stories
Sophie Beard posted on 12 July 2021
iOS users can now share tweets directly to their Instagram Stories. The cross platform sharing provides creators the ability to increase interest and awareness. Twitter shared the following announcement, providing a look at how it works: Once users click on Instagram Stories, they then move onto Instagram and see the tweet on a blank screen. […]
‘Smart Crop’ your Facebook videos
Sophie Beard posted on 9 July 2021
Following months of testing, the ‘Smart Cropping’ option is now available within the Facebook Content Studio. Through machine learning, the tool can auto-edit videos to focus on content of specific importance. This development is implemented to help users save time and increase video performance. Facebook comments on the development: “Smart Crop is a tool within […]
People in Focus: David Glenwright
Team Locowise posted on 7 July 2021
Welcome to People in Focus, our new series of Q&As shining the spotlight on industry experts in social media. We’re delighted to announce David Glenwright, Head of Training at JC Social Media, as our first guest. You can read the full Q&A below, or download a PDF version here. Tell us a bit about your […]