Social Performance Measurement For Agencies
Twitter creates a new guide for marketers
Sahail Ashraf posted on 10 January 2022
In a strangely surprising move, Twitter has brought marketers something very special as we move into 2022. If you are already dominating Twitter and gaining huge ROI from it, look away now, but if you’re not, the new Twitter Planner guide is incredibly useful and actionable. What’s in it? A lot, actually. The full guide […]
Simple tips to grow your social media followers
Sahail Ashraf posted on 6 January 2022
If you’re constantly battling to find more followers, then take a look at our quick list of simple tips to help you find more of them. Every brand has that constant battle on social media. The more followers you have, the more chance at engagement and, ultimately, growth. But how do you gain more followers […]
Social media campaign ideas for 2022
Sahail Ashraf posted on 22 December 2021
Are you all set for your social media work in 2022? Here are a few ideas that will help you get the best out of your efforts over the 12 months ahead. As we approach the end of the year, our thoughts turn to the next 12 months. It can seem a weird point in […]
Social media practices to live by
Sahail Ashraf posted on 10 December 2021
There are some principles in social media marketing that absolutely have to be followed by brands. Here, we take a look at them and how they might work for you. Using social media effectively in your marketing isn’t rocket science. However, there are some aspects of social media marketing that are essentially about key principles. Keeping […]
Hashtags: Should you create your own or just join trending?
Sahail Ashraf posted on 8 December 2021
Hashtags are very useful, and they can help to gain engagement as well as loyalty. But do we use our own hashtags or those that are trending? We don’t have to mention that hashtags are important. They’re a huge part of social media marketing and have a great role to play in making content searchable […]
Is LinkedIn just business, or pleasure too?
Sahail Ashraf posted on 6 December 2021
LinkedIn has changed from a stuffy professional platform into one that encourages personal sharing and funny videos. Is this getting worse? And is it a bad thing? Remember when LinkedIn used to be just about professional matters? It wasn’t that long ago. Users were quite happy to discuss business-related topics and offer valuable insights into […]
Tips for creating engaging social content
Sahail Ashraf posted on 23 November 2021
It’s not always easy to create high quality, engaging social media content for your marketing. In this post we look at a few ways to make it happen. If you’re creating post after post and your engagement rate isn’t steadily rising, then you have a problem. There are ways to build engagement however, and in […]
Instagram Carousel Update
Sophie Beard posted on 22 November 2021
Instagram users can now delete a single individual post within an uploaded carousel. Have you ever uploaded a carousel post and then decided you want to remove one of the images or videos? Up until now, that would have meant you’d need to delete the whole post. But now, you can manage the post with […]
TikTok launches video training series for creators and brands
Sahail Ashraf posted on 15 November 2021
TikTok has launched a video training series to help brands gain more engagement on the platform. Industry experts will be highlighting key lessons to learn.
Facebook accepts it has a problem
Sahail Ashraf posted on 12 November 2021
Facebook had an earnings call and Mark Zuckerberg brought up the issue of young audiences. It’s not a pretty sight, and he wants to change things. Facebook had an earnings call recently and there was a clear sign that the company understands that it is losing some market share. Beset by problems for years, the […]
Starting paid advertising. Where do you begin?
Sahail Ashraf posted on 10 November 2021
If you are considering using paid ads, you need to know where to start. You can lose a lot of money if you’re not careful. Here, we get you going with paid ads. Social media, like email or SEO, is a marketing channel. It is true that, as with most channels, “free” is only good […]
Is TikTok the new YouTube?
Sahail Ashraf posted on 5 November 2021
TikTok just gets bigger and bigger. But is it ever going to be bigger than YouTube? We take a look. If you asked anyone right now which was the biggest video platform online they would say YouTube. It has been a huge success story for years now, with culture-defining impact and a service that is […]
Link Sticker for all Instagram users
Sophie Beard posted on 29 October 2021
All users are now able to use the Link Sticker feature on Instagram Stories. The Link Sticker only recently replaced the ‘swipe up’ feature to access a link via Stories. Access was also once limited to users with a certain number of followers or had a verified account. So this update will most likely be […]
Twitter Ads in Tweet Replies
Sophie Beard posted on 19 October 2021
Twitter has announced it is testing an additional placement option for ads, they could soon appear within tweet replies. This is currently being tested globally for both iOS and Android users. And the ads will appear either after the first, third, or eighth reply under a tweet. Bruce Falck, Twitter’s Revenue Product Lead, shared the […]
The Role of a Social Media Expert in 2021
Team Locowise posted on 18 October 2021
An exclusive report looking into the role of a Social Media Expert in 2021. Locowise surveyed over 100 marketers, from across 30 countries to produce a benchmarking resource for the industry.
How to: Set up an Instagram Page
Sahail Ashraf posted on 15 October 2021
Instagram has some great potential for brands. We explain how to set up a business page. Instagram requires no introduction. It has exploded into one of the most popular social media networks around (if not the most popular) and pretty much created the modern Influencer culture. When it comes to business, it offers plenty of […]
Planning your content for Halloween? Here’s some things to consider
Sahail Ashraf posted on 8 October 2021
Halloween is a fun time of year, and brands jump into it by sharing content that fits with the season. Here are some ideas to get you started. It is a fun time of year for kids, as well as social media marketers. Halloween allows us all to create fun content and to bring a […]
Joining Snapchat? Here’s What You Need To Know
Sahail Ashraf posted on 30 September 2021
Snapchat just keeps getting bigger. But it also requires careful planning and a focused approach if you are going to get the most out of it. Here’s a starter guide. If you’re just starting to dip your toes into the world of Snapchat marketing, it can feel pretty intimidating. At this point, there are hundreds […]
Twitter tips for all
Sophie Beard posted on 28 September 2021
Profile tipping is now available for all Twitter users, following a period of testing with a select few. Tips are now easier for people to use, with more payment options available, and one fixed position on the app for people to contribute. To begin with, Tips has been rolled out to iOS users, and Android […]
What every marketer needs to know about Facebook
Sahail Ashraf posted on 21 September 2021
Facebook is an absolute minefield when it comes to optimising marketing. But there are a few essential aspects that, once understood, add more value to your efforts. It can be difficult to get consistent results from Facebook as a brand, but there are a few things that marketers could do with understanding if they are to […]