Social Performance Measurement For Agencies
Clubhouse is now available for all
Sahail Ashraf posted on 16 August 2021
Clubhouse was once invite-only. Now anyone can join in the fun. Is it worth it for brands? Clubhouse is one of those apps that was exclusive, but is now fully open for everyone. It’s the live meeting app that has been used by various people, some celebrities, and even brands. Think of it as a […]
Twitter is looking a little different
Sophie Beard posted on 13 August 2021
Twitter has made updates to its in-app design. The changes are designed to make Twitter “more accessible, unique, and focused on you and what you’re talking about.” Take a look at the changes you can expect to see when you next log on: A new font, Chirp, is now in use Western-language text now left […]
TikTok Stories are coming
Sophie Beard posted on 9 August 2021
TikTok has confirmed testing of Stories is underway, and Matt Navarra has shared a look at how they’re expected to look: From Matt’s post we can see that, as with many similar formats from Instagram, Facebook, and LinkedIn, the TikTok Stories will be available for 24 hours. Users will be able to access Stories through […]
TweetDeck set for an upgrade
Sophie Beard posted on 22 July 2021
TweetDeck, the tool designed to help manage and post to Twitter, is being improved. Twitter has announced an upgraded version is currently being tested with a randomly selected group of users in the US, Canada and Australia. Twitter has shared the update will include enhanced functionality that incorporates more of what you see on Twitter […]
New to social media? Here’s the top buzzwords you’ll hear
Sahail Ashraf posted on 19 July 2021
If you have just started with social media marketing, you need to know the buzzwords that matter. We go through a list of essential buzzwords for 2021 and beyond. It’s not easy when you’re new. In social media marketing it’s even tougher, because it is one of those areas where nothing really seems to stay […]
TIKTOK: THE NEW JOB BOARD
Sophie Beard posted on 16 July 2021
TikTok has announced the trial of a new feature called “TikTok Resumes”. #CareerTok has been created to help users find their next job with brands accepting TikTok resumes in the US. Launched as an extension of the TikTok College Ambassadors program, it encourages job seekers to showcase their skills and experience in creative and authentic […]
Tweets to Instagram Stories
Sophie Beard posted on 12 July 2021
iOS users can now share tweets directly to their Instagram Stories. The cross platform sharing provides creators the ability to increase interest and awareness. Twitter shared the following announcement, providing a look at how it works: Once users click on Instagram Stories, they then move onto Instagram and see the tweet on a blank screen. […]
‘Smart Crop’ your Facebook videos
Sophie Beard posted on 9 July 2021
Following months of testing, the ‘Smart Cropping’ option is now available within the Facebook Content Studio. Through machine learning, the tool can auto-edit videos to focus on content of specific importance. This development is implemented to help users save time and increase video performance. Facebook comments on the development: “Smart Crop is a tool within […]
How does the Instagram Algorithm work?
Sophie Beard posted on 5 July 2021
The Instagram Creator Week shone the spotlight on how its algorithm works, all the insights may surprise you. Instagram has revealed that they don’t have just one algorithm, in fact there are a variety of algorithms, classifiers, and processes. Each part of the app – Feed, Explore, Reels – uses its own algorithm tailored to […]
Who will you Super Follow?
Sophie Beard posted on 2 July 2021
Twitter’s new Super Follow option is expected to soon be here as testing begins. The feature is designed to give users a way to charge for their content and create an exclusive, members feel. We first learnt about Super Follow in February at Twitter’s Data Analyst Day. And now, app researcher expert, Jane Manchun Wong, […]
Instagram announces affiliate scheme
Sahail Ashraf posted on 25 June 2021
Instagram is now offering more incentives to creators. Why? And are the incentives good enough? Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for creators (and keep them off other platforms) the company announced some new monetisation options for creators including a […]
New LinkedIn features
Sophie Beard posted on 7 June 2021
LinkedIn has announced a collection of new features, designed to make marketers’ lives easier. As virtual events stay on the agenda, LinkedIn has developed a feature for members to promote these more widely and to help users with broadcasting options. “Boost” your posts High performing organic posts can be given a “Boost” to expand audience […]
Social Media Marketers! Our survey is live
Sophie Beard posted on 2 June 2021
Calling all Social Media Marketers, we want to learn more about your role. Our global survey is now live and open to respondents. If you work, or have worked, in social media marketing we’re inviting you to share your experience. How does working in social media compare around the world? Our survey is going to […]
Twitter Tip Jar
Sophie Beard posted on 25 May 2021
Twitter users can now give and receive money on the platform Twitter has announced that they’re testing a Tip Jar for selected users using Twitter in English to collect payment for their content. The group applicable to add Tip Jar to their profile currently includes creators, journalists, experts, and nonprofits, but this is expected to […]
Who did it first? And does it matter?
Sahail Ashraf posted on 21 May 2021
Social media platforms are innovating all the time, but sometimes they also copy. The recent growth of Clubhouse, and it’s quick cloning by other companies, illustrates this perfectly. Is it a problem? Social media platforms are dynamic spaces, and the industry is competitive. Getting one step ahead of the competition is crucial for survival. So […]
Should your brand start a podcast?
Sahail Ashraf posted on 14 May 2021
Podcasts are becoming more popular every day, and many brands are opting to produce regular podcast work. But are they worth doing? And how will your brand benefit? There are a million ways to build your brand online, and it can be very hard to see the wood for the trees at times. However, it […]
200 new emojis for iPhone users
Sahail Ashraf posted on 6 April 2021
Apple just added 200 new emojis for iPhone users. Why? And should we be using emojis in our social media marketing? Social media marketing can be fun too. Messaging is important, and brands that want to stand out often use emojis, those cute little button type things that express emotions like sadness or happiness, as […]