Social Performance Measurement For Agencies
Get ready for Christmas with our content inspiration
Sahail Ashraf posted on 3 November 2021
Try the tips below for the best chance at making Christmas a great time of year for your social media marketing. It’s probably the most lucrative time of the year for retailers and for brands, so you can expect a lot of activity online at Christmas. We thought we would run through a few ideas […]
Link Sticker for all Instagram users
Sophie Beard posted on 29 October 2021
All users are now able to use the Link Sticker feature on Instagram Stories. The Link Sticker only recently replaced the ‘swipe up’ feature to access a link via Stories. Access was also once limited to users with a certain number of followers or had a verified account. So this update will most likely be […]
Twitter Ads in Tweet Replies
Sophie Beard posted on 19 October 2021
Twitter has announced it is testing an additional placement option for ads, they could soon appear within tweet replies. This is currently being tested globally for both iOS and Android users. And the ads will appear either after the first, third, or eighth reply under a tweet. Bruce Falck, Twitter’s Revenue Product Lead, shared the […]
The Role of a Social Media Expert in 2021
Team Locowise posted on 18 October 2021
An exclusive report looking into the role of a Social Media Expert in 2021. Locowise surveyed over 100 marketers, from across 30 countries to produce a benchmarking resource for the industry.
How to: Set up an Instagram Page
Sahail Ashraf posted on 15 October 2021
Instagram has some great potential for brands. We explain how to set up a business page. Instagram requires no introduction. It has exploded into one of the most popular social media networks around (if not the most popular) and pretty much created the modern Influencer culture. When it comes to business, it offers plenty of […]
Planning your content for Halloween? Here’s some things to consider
Sahail Ashraf posted on 8 October 2021
Halloween is a fun time of year, and brands jump into it by sharing content that fits with the season. Here are some ideas to get you started. It is a fun time of year for kids, as well as social media marketers. Halloween allows us all to create fun content and to bring a […]
How to keep up with the social trends and which ones to follow
Sahail Ashraf posted on 7 October 2021
A lot happens in social media. Knowing how to stay abreast of the latest trends is vital. We give you some tips on just how to do it. While it may seem like an impossible job sometimes, keeping up with the latest social media trends as a marketer is very much possible. You just need […]
Social Media Strategy – Where to Begin?
Sahail Ashraf posted on 5 October 2021
Having a social media strategy is now absolutely essential. Here is how to get one up and running quickly. If you’re right at the very start of things and looking for guidance on how to get a social media marketing strategy underway, you’re in luck. We’ve put together a bit of a cheat sheet to […]
Joining Snapchat? Here’s What You Need To Know
Sahail Ashraf posted on 30 September 2021
Snapchat just keeps getting bigger. But it also requires careful planning and a focused approach if you are going to get the most out of it. Here’s a starter guide. If you’re just starting to dip your toes into the world of Snapchat marketing, it can feel pretty intimidating. At this point, there are hundreds […]
Instagram Kids project paused
Sophie Beard posted on 29 September 2021
Facebook has announced that they will be halting work on Instagram Kids. The new platform is being developed for those aged 10-12 who receive parental permission to join. Instagram Kids will work slightly differently from Instagram as we know it; no ads, age-appropriate content, features, and more. Parents will also be able to supervise the […]
Twitter tips for all
Sophie Beard posted on 28 September 2021
Profile tipping is now available for all Twitter users, following a period of testing with a select few. Tips are now easier for people to use, with more payment options available, and one fixed position on the app for people to contribute. To begin with, Tips has been rolled out to iOS users, and Android […]
New Facebook business tools
Sophie Beard posted on 27 September 2021
Facebook has announced a collection of new tools designed to help businesses in their communications with prospective customers. From ads that encourage people to message them, to free access to QuickBooks and Canva Pro, there are a host of new tools to help small and large businesses. Facebook has outlined what the tools are here, […]
What every marketer needs to know about Facebook
Sahail Ashraf posted on 21 September 2021
Facebook is an absolute minefield when it comes to optimising marketing. But there are a few essential aspects that, once understood, add more value to your efforts. It can be difficult to get consistent results from Facebook as a brand, but there are a few things that marketers could do with understanding if they are to […]
Social Media Marketer’s Guide To Growing Your Online Presence
Sahail Ashraf posted on 16 September 2021
Social media marketing never stands still. Neither should you. Keep the following tips in mind to make sure your work grows and brings value. A social media marketer has a lot to do. But the biggest part of the job is making sure that growth happens. This means optimising your social media assets so that they […]
How to use Snapchat for your clients
Sahail Ashraf posted on 14 September 2021
If you’re a marketer and you are using Snapchat for clients, a little focus may be required. It is a platform that needs thinking and commitment, but in a different way to other platforms. Snapchat may not be the very first name on people’s lips when they are talking about social media marketing, but it […]
End of Stories for LinkedIn
Sophie Beard posted on 9 September 2021
LinkedIn Stories, in their current format, will be removed from the platform at the end of September. Having launched LinkedIn Stories just over a year ago, LinkedIn explains that they understand users want something different from the platform than Stories, such as: “You wish videos could live on your profile, not disappear. In developing Stories, […]
Instagram wants to know your birthday
Sophie Beard posted on 2 September 2021
Instagram has started asking users to share their birthdays if they haven’t already shared the information. The development is being implemented to act as a safety feature for young people, and ensure Instagram provides the right experience to the right age group. Explaining the development, Instagram says: “We’ve been clear that we want to do […]
How to be successful on TikTok
Sahail Ashraf posted on 24 August 2021
TikTok is a great place for brands to be. But it isn’t somewhere you can ‘fly blind’. Take a look at our tips that will help your brand become successful on the platform. TikTok is, first and foremost, meant to be a fun place. This means that success on the platform rests largely on how […]
Snapchat Trends: Insights for your snaps
Sophie Beard posted on 20 August 2021
Snapchat has launched Snapchat Trends, a tool designed to help users find topics performing well on Snapchat. To help boost engagement with audiences within the Snapchat Community, the feature currently shows users the top trends for the US, UK, Canada, and Australia. Users can make use of these insights for product market research, building user […]
Social media predictions for the future of 2021
Sahail Ashraf posted on 18 August 2021
There’s still half a year to go, but we thought we would share some of our predictions around social media marketing in 2021. The rest of the marketing year looks pretty exciting, to say the least. Post-Covid, we can look forward to social media marketing becoming innovative and fun. At the same time, we can […]