Social Performance Measurement For Agencies
Best Practices for Your Social Media Reports
Sahail Ashraf posted on 21 February 2022
Top tips for preparing to share your social media reports with stakeholders.
Introducing Instagram to your strategy? Here’s what you need to know
Sahail Ashraf posted on 8 February 2022
Instagram is a massively useful platform for brands. But if you haven’t really pushed on the platform yet, it looks like 2022 is going to be the year to do just that. If you haven’t yet included Instagram as part of your marketing strategy, 2022 is perhaps one of the very best times to get […]
How to take action from your social analytics
Sahail Ashraf posted on 27 January 2022
We all have the ability to dig into some real social metrics in our work, but are we using them correctly? This post looks at how we can take real action on the metrics for the best results. With your social media analytics, there is huge potential to make things happen. Some brands just don’t […]
Instagram tips for 2022
Sahail Ashraf posted on 14 January 2022
The new year is here, and thoughts turn to strategy. Take a look at these Instagram tips to make sure your work on the platform is amazing in 2022. Instagram is a great place to be, and in 2022 it will continue to boost your brand’s presence and impact across audiences. Just to make sure […]
TikTok offers insights into sound
Sahail Ashraf posted on 12 January 2022
TikTok has launched a new series on sounds to help brands use sound effectively on the platform. Our guide helps you put the information into practice.
Twitter creates a new guide for marketers
Sahail Ashraf posted on 10 January 2022
In a strangely surprising move, Twitter has brought marketers something very special as we move into 2022. If you are already dominating Twitter and gaining huge ROI from it, look away now, but if you’re not, the new Twitter Planner guide is incredibly useful and actionable. What’s in it? A lot, actually. The full guide […]
Simple tips to grow your social media followers
Sahail Ashraf posted on 6 January 2022
If you’re constantly battling to find more followers, then take a look at our quick list of simple tips to help you find more of them. Every brand has that constant battle on social media. The more followers you have, the more chance at engagement and, ultimately, growth. But how do you gain more followers […]
Building a community online
Sahail Ashraf posted on 4 January 2022
Online communities exist, and brands are starting to realise just how important they are. But how do you create one? Should you create one? We take a look at the key points behind this growing phenomenon. While some would argue that social media is all about community, there is another layer involved. Some brands work […]
Social media campaign ideas for 2022
Sahail Ashraf posted on 22 December 2021
Are you all set for your social media work in 2022? Here are a few ideas that will help you get the best out of your efforts over the 12 months ahead. As we approach the end of the year, our thoughts turn to the next 12 months. It can seem a weird point in […]
Social media practices to live by
Sahail Ashraf posted on 10 December 2021
There are some principles in social media marketing that absolutely have to be followed by brands. Here, we take a look at them and how they might work for you. Using social media effectively in your marketing isn’t rocket science. However, there are some aspects of social media marketing that are essentially about key principles. Keeping […]
Is LinkedIn just business, or pleasure too?
Sahail Ashraf posted on 6 December 2021
LinkedIn has changed from a stuffy professional platform into one that encourages personal sharing and funny videos. Is this getting worse? And is it a bad thing? Remember when LinkedIn used to be just about professional matters? It wasn’t that long ago. Users were quite happy to discuss business-related topics and offer valuable insights into […]
Social media management over the holidays
Sahail Ashraf posted on 3 December 2021
The Christmas holidays are nearly upon us. Time to kick back and relax? Not quite. Make sure your social media is delivering the goods this season with our simple tips. It’s easy to get caught up in all the festivities and neglect your social media over the Christmas holidays. But that would be a shame, […]
Tips to maximise your reach on TikTok
Sahail Ashraf posted on 1 December 2021
Brands can reach a huge audience on TikTok. Our guide helps you maximise your reach and engagement on your TikTok videos.
Tips for creating engaging social content
Sahail Ashraf posted on 23 November 2021
It’s not always easy to create high quality, engaging social media content for your marketing. In this post we look at a few ways to make it happen. If you’re creating post after post and your engagement rate isn’t steadily rising, then you have a problem. There are ways to build engagement however, and in […]
Instagram Carousel Update
Sophie Beard posted on 22 November 2021
Instagram users can now delete a single individual post within an uploaded carousel. Have you ever uploaded a carousel post and then decided you want to remove one of the images or videos? Up until now, that would have meant you’d need to delete the whole post. But now, you can manage the post with […]
TikTok launches video training series for creators and brands
Sahail Ashraf posted on 15 November 2021
TikTok has launched a video training series to help brands gain more engagement on the platform. Industry experts will be highlighting key lessons to learn.
Facebook accepts it has a problem
Sahail Ashraf posted on 12 November 2021
Facebook had an earnings call and Mark Zuckerberg brought up the issue of young audiences. It’s not a pretty sight, and he wants to change things. Facebook had an earnings call recently and there was a clear sign that the company understands that it is losing some market share. Beset by problems for years, the […]
Starting paid advertising. Where do you begin?
Sahail Ashraf posted on 10 November 2021
If you are considering using paid ads, you need to know where to start. You can lose a lot of money if you’re not careful. Here, we get you going with paid ads. Social media, like email or SEO, is a marketing channel. It is true that, as with most channels, “free” is only good […]
Gifs, memes and emojis. Are they right for your brand?
Sahail Ashraf posted on 8 November 2021
The Gif, meme and emoji thing has been around for a while now, and brands embrace it. But should you? And how should you manage the whole thing? Social media marketing is something that rarely stands still, and recently we have all had to deal with significant changes in how people communicate. From ‘text-speak’ creeping […]
Is TikTok the new YouTube?
Sahail Ashraf posted on 5 November 2021
TikTok just gets bigger and bigger. But is it ever going to be bigger than YouTube? We take a look. If you asked anyone right now which was the biggest video platform online they would say YouTube. It has been a huge success story for years now, with culture-defining impact and a service that is […]