Social Performance Measurement For Agencies
Snapchat Shared Stories
Sophie Beard posted on 31 May 2022
Snapchat has launched a ‘Shared Stories’ option to allow users to create a story and then invite others to contribute to it. On the decision to launch Shared Stories, Snap explains: “We’re introducing Shared Stories, a new way for Snapchatters to build community around the content they love to Snap. Shared Stories is a new […]
TikTok success stories
Sahail Ashraf posted on 30 May 2022
Everyone knows we have to be on TikTok. It’s just that we sometimes learn more on how to do it when we watch it happening. In this post, we take a look at some brands that are making a huge splash on the platform. TikTok holds plenty of opportunities for social media marketers. There is […]
Steps to building a strong social media campaign
Sahail Ashraf posted on 27 May 2022
If you want to create a strong social media campaign you have to follow certain steps. In this post, we walk you through them. Social media marketing is very much a bit of a science when you get down to the details. Doing things in the right order and in the right way over time […]
Pinterest – what you need to know
Sahail Ashraf posted on 25 May 2022
Pinterest is more popular than you think. A powerful platform that uses visuals to create engagement, it is something many brands can gain value from. But what are the key things you should know about? Pinterest is a social media platform that has chugged along quite well over the last few years. It’s all about […]
LinkedIn could be introducing a new Reaction
Sahail Ashraf posted on 18 May 2022
LinkedIn has come under fire for being too casual. And with Reactions, things are even more controversial. So will the expected new Reaction harm the brand? LinkedIn continues to widen its scope with a potential new Reaction popping up shortly. For all those users who are complaining that the platform is becoming less serious by […]
TikTok Advertising Updates
Sophie Beard posted on 11 May 2022
Firstly, TikTok has announced an expansion of its partnership with Integral Ad Science, an ad data verification and auditing service. The expansion enables advertisers to verify the results of their ad performance with third-party reassurance. This development will ensure marketers are getting optimal value from their campaigns and optimize performance. TikTok has also announced the […]
Private tweets for your Twitter Circle
Sophie Beard posted on 6 May 2022
Twitter has launched Twitter Circle testing for selected users. This new feature will allow users to send private tweets to a specific group, of up to 150 contacts, on the app. How will a Twitter Circle work? Only selected users within the Circle will be able to see and reply to a tweet. Users within […]
Brands, your guide to killing it on TikTok
Sahail Ashraf posted on 29 April 2022
If you’re just starting out on TikTok, you will need to read this guide. We’ve made it simple and practical. Follow these principles to see real growth on the platform. TikTok is uniquely personal. While the media may have felt Facebook was personal a few years ago, that platform has grown into something a little […]
Instagram reel templates
Sophie Beard posted on 28 April 2022
Instagram is testing the ability for users to recreate reels produced by other creators that they like the format of by using them as templates.
Digital 2022 April Global Statshot Report
Team Locowise posted on 21 April 2022
The Digital 2022 April Global Statshot Report is now live. Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite.
The rise of the (virtual) Influencers
Sahail Ashraf posted on 18 April 2022
Okay, it’s not difficult to tell the difference between a real and virtual Influencer. But how popular are they? And do people buy through them? Influencers are now a great big part of our lives. They have huge followings, and many of them make very lucrative careers out of marketing products and services. One thing […]
What can brands learn from the Snapchat Generation 2022 report?
Sahail Ashraf posted on 13 April 2022
Snapchat has released its Snapchat Generation report for 2022. What can brands learn from it that is useful? Snapchat hasn’t exactly been at the very top of the social media tree, but it has a definite home among younger demographics. That younger demographic audience is wholly recognised by Snapchat, and that is reflected in its […]
BeReal: The new social app
Sophie Beard posted on 12 April 2022
Downloads for BeReal continue to rise, particularly among college students. The new social media app encourages authentic and unedited content to be shared.
Grow your business with social media
Sahail Ashraf posted on 11 April 2022
Social media is only ever going to be a tool for marketers. It’s how you use it that counts. Stop wasting time and grow your business with these tips. If you’re looking at your current social media strategy and wondering how it can add to business growth, worry not. There are plenty of things you […]
Elon Musk: Twitter’s largest shareholder
Sophie Beard posted on 7 April 2022
Elon Musk is now the largest shareholder of Twitter and sits on the board as a Class ll director. Shortly after the purchase of a 9.2% stake, for $2.89 billion, shares jumped by 27%. Following the announcement, Chief executive of Twitter, Parag Agrawal, said: Just last month, Musk asked his followers whether Twitter adheres to […]
Instagram DM upgrade
Sophie Beard posted on 6 April 2022
New messaging features are now available on Instagram, as announced by Meta.
How to increase your share of voice on socials
Sahail Ashraf posted on 5 April 2022
Increase your share of voice on social media. Discover how it’s measured and how to get it.
Drive traffic to your website with socials
Sahail Ashraf posted on 21 March 2022
Social media marketing can be used to drive traffic to your website. To do this effectively you need to keep a few principles in focus. In this post we look at how to use social media for traffic purposes. When used with other strategies, such as SEO, social media marketing is an incredibly effective way […]
Meta extends Facebook Reels to all users
Sahail Ashraf posted on 25 February 2022
Meta has rolled out reels for all Facebook users. What does this mean for TikTok? We explore the similarities and differences.
Digital Marketing Trends
Sahail Ashraf posted on 23 February 2022
Digital marketing trends we predict will sculpt the digital marketing landscape in 2022. From the Metaverse to live stream shopping, read our guide for more insights.