Social Performance Measurement For Agencies
How is social media used in the USA?
Richard Knowles posted on 19 September 2022
Approximately 90% of Americans use social media as part of their everyday life, from planning their social life, carrying out their job, watching videos, dating, or playing games. And prolific use of social media has provided many people with a platform to make a career out of the channels, such as influencers. While India (755m) […]
UAE’s social media reach is among highest in world
Richard Knowles posted on 31 August 2022
New research, published by DataReportal, suggests users of platforms including Facebook and TikTok in the UAE are among the most active and engaged in the world. As part of the in-depth analysis, some of which was provided by DataReportal partner Locowise, the research explored how users around the world behave online and presented a snapshot of […]
Brands Killing It On TikTok
Sahail Ashraf posted on 29 August 2022
Certain brands just know how to do it. Here is a list of brands that we think have mastered TikTok, and how they do it. It’s the newest and brightest social media channel around. TikTok has become possibly the fastest growing and most recognisable social media platform since Facebook. Brands are doing their best to […]
LinkedIn continues to morph into ‘normal’ social media
Sahail Ashraf posted on 24 August 2022
LinkedIn is now pretty far from what it was a few years ago. But its most recent testing phase shows that it feels it has to change even more. Wherever you stand on LinkedIn, you can at least agree that it’s huge. Just dipping into the platform now tells us that there are 830 million […]
Engaging social media content ideas
Sahail Ashraf posted on 19 August 2022
A little while ago we published a piece on social media post ideas. It was hugely successful. In this post, we are going to look at what you can to do maintain engagement in 2022. A few years ago we published a post on engaging social media post ideas for business. Since then, a lot […]
BeReal and Instagram
Sahail Ashraf posted on 17 August 2022
BeReal has glitches, but it is growing rapidly. What is it, and why is Instagram copying some of it’s features? If you haven’t heard of BeReal yet, it’s an app that is rapidly growing in popularity. Every day, it sends you a notification asking that you share what you are doing via your camera. You […]
Instagram Reels are now available
Team Locowise posted on 26 July 2022
In case you missed it, Meta has launched Instagram Reels API data for external use and we couldn’t be happier ? What does this mean? You can now keep track of all your Instagram posts, including Reels, in one place! All Locowise users now benefit from Instagram Reels data within reports. Insights are provided as an […]
Instagram Marketing Tips For Brands this Summer
Sahail Ashraf posted on 22 July 2022
This summer, your brand should be using Instagram in the best way possible. This means taking advantage of the better weather and the holiday feel. Here’s how to do it. Instagram is a powerful place for brands to be. It is also a complex platform, and while the basic concepts are easy to grasp, it […]
Brand storytelling: what is it like today?
Sahail Ashraf posted on 19 July 2022
As a follow up to one of our most popular posts, we take a look at more examples of great brand storytelling on social media. Back in 2018, Locowise published a piece on brand storytelling. It resonated with a lot of marketers, and this year we thought we would take a look back at recent […]
3 Ways to up your TikTok game in Q3
Sahail Ashraf posted on 14 July 2022
TikTok is becoming competitive. If you’re not seeing results yet (and this was meant to be your year) try the 3 tips in this post. The year is already half way through and we find ourselves looking back at all of the good work we have done so far. And if you’re like most other […]
Meta helps marketers and creators with video
Sahail Ashraf posted on 11 July 2022
Video will always be important for social media marketers. Meta has stepped up with a full guide on how best to use video on its platforms. We don’t have to explain how video is one of the most important parts of your social media arsenal. We’ve covered it before. It’s essential. Short form video (of […]
How to monetise Twitter
Sahail Ashraf posted on 8 July 2022
It’s official: brands can use Twitter to make money. But monetisation is not that simple, and can be dependent on where you are and how established you are on the platform. Twitter has moved into general monetisation relatively recently. This hasn’t always gone down well with core Twitter users, who have sometimes felt that the […]
Reddit: Are you using it? Should you be?
Sahail Ashraf posted on 6 July 2022
Reddit is becoming more powerful by the year. But marketers might be hesitant to sink time and budget into it. In this post we gauge whether or not that hesitancy is justified. Reddit has delivered for marketers over the years. The good news is that it continues to grow, with the opportunities for effective marketing […]
Facebook may be changing (in an attempt to compete with TikTok)
Sahail Ashraf posted on 22 June 2022
A leaked memo has shown that Facebook is making sweeping changes to compete with TikTok. What are these changes? And is it too late? It’s no secret that the Facebook app is not what it used to be. It has lost younger users by the truckload, and the parent company had so much controversy dogging […]
TikTok launches a new ‘Made for TikTok’
Sahail Ashraf posted on 20 June 2022
TikTok has brought out a new video series that is aimed at helping marketers get the most out of the platform. Some great insights can be found. Last year, TikTok created a video series that was aimed at helping people get more out of their marketing experience on the platform. It was a huge hit. […]
Millennial vs Gen Z marketing
Sahail Ashraf posted on 17 June 2022
They’re kind of close together in history, but there are some differences between them when it comes to what they like to see in their marketing messaging. Millennials were born in the years 1981 to 1995. The Gen Z crowd were born between 1996-2012. Two very different time eras, but also two different audiences. When […]
How WhatsApp can support your business
Sahail Ashraf posted on 15 June 2022
It’s still not everyone’s cup of tea, but WhatsApp is rapidly becoming indispensable to many companies. If you don’t know how it can help you, read on. WhatsApp is rapidly becoming a strong option for any business that wants to expand its reach and engagement. However, it is still unknown territory for many. Once you […]
Content creation tips: Where to find inspiration
Sahail Ashraf posted on 10 June 2022
Stuck for content ideas? It can be tough to get inspired. Try these tips and you should be back on the right track soon. As a marketing professional you will eventually run out of ideas for content, no matter what industry you’re in or the client you’re serving. But rather than throw your hands up […]
What does Snapchat’s profit warning mean for the industry?
Sahail Ashraf posted on 8 June 2022
Snap Inc (owner of Snapchat) issued a profit warning in May. What does this mean for the platform and other social media platforms?
The Role of Social Media Experts 2022
Team Locowise posted on 7 June 2022
This report is a benchmarking resource into the role of social media experts from around the world. 150 experts provided insights into their roles to explore how the landscape is changing over time.