Social Performance Measurement For Agencies
Top not for profits on social media
Sahail Ashraf posted on 21 March 2023
It’s not just about the big brands. There are some not for profits out there that are doing sterling creative work in social media. This post takes a look. While there are plenty of brands out there that are dominating their industry on social media, there is also some really talented work going on in […]
Twitter may increase character count
Sahail Ashraf posted on 15 March 2023
Twitter continues to make changes that are making it a slightly uncomfortable place to be. The latest idea will change the very nature of the platform. As Twitter continues to experience the ups and downs of having one of the most mercurial business leaders in the world at the helm, some recent ideas that have […]
TikTok Trends We’re Loving (and how brands can use them)
Sahail Ashraf posted on 10 March 2023
TikTok runs on trends. It’s fast-moving and fun. The latest craze or idea spreads like wildfire. But which are the best? And how can brands use them? Whether you’re an absolute pro or still finding your feet, you’ll know how TikTok is proving to be a great platform for brands. With its quick and easy […]
Creating social media reports your clients will love
Sahail Ashraf posted on 28 February 2023
There is a real skill to creating high quality social media reports that clients appreciate. This guide outlines the key aspects. Preparing a social media report for your clients shouldn’t be a chore. As long as you include the following features you should find that your clients love receiving them. Know your audience It’s important […]
KFC social media brand focus
Sahail Ashraf posted on 17 February 2023
KFC is one of those brands that really knows how to work social media marketing. But these three examples show how the brand knows how to connect with the audience. While KFC is obviously a huge brand, it still knows how to connect with the audience. These three examples, across different social media platforms, show […]
Content tips for 2023
Sahail Ashraf posted on 19 December 2022
The upcoming year will most likely have a number of surprises for marketers. Be ready for them with this guide to creating social content in 2023. As the year draws to a close, it’s time to start planning for 2023. With content, you’ll need to be ready for shifting trends in social media marketing. Here […]
Tips to boost your reach on TikTok
Sahail Ashraf posted on 16 December 2022
Getting noticed on TikTok is not that easy. You need to constantly work on pushing your brand out there. This post walks you through it. Boosting your reach on TikTok is not necessarily an exact science, but with a few pointers in mind, you should be able to gain real momentum on the platform. Essentially, […]
What’s your ideal content mix?
Sahail Ashraf posted on 12 December 2022
Content is the lifeblood of social media marketing. But how do we know what to create and to publish? This guide goes through some pointers to making sure that what you send out there will build engagement. Most marketers know that they cannot just take a ‘hit and hope’ approach to their content. The focus […]
10 Steps to successfully launch a new Facebook page for your business
Sahail Ashraf posted on 9 December 2022
If you haven’t launched a Facebook page for your business, here are 10 steps you can take today to make it all go smoothly. If you’re looking to set up a Facebook Business Page and don’t know where to get started, there is a 10 step process that will help you launch quickly and effectively. […]
Instagram allows scheduling of posts…finally
Sahail Ashraf posted on 30 November 2022
If you’re used to using third-party apps to schedule posts on Instagram, we’ve got good news. A new update will allow you to schedule posts months ahead. Instagram has done what it should have perhaps done a long time ago, and has decided to allow users to schedule posts months in advance. While it’s not […]
2023 social media predictions
Richard Knowles posted on 22 November 2022
2022 has seemingly flown by, with plenty of things to keep us on our toes post Covid. But what does 2023 hold for everyone, in particular using our social media channels. Will Elon Musk’s takeover of Twitter create opportunity for that platform or is it a case of everyone simply surviving? One thing is for […]
New live event series on Instagram shows brands how to market for holidays
Sahail Ashraf posted on 7 November 2022
With the holidays approaching, marketers need all the support they can get. It’s difficult to be on top of the work you need to do to create high quality campaigns for Christmas. Instagram has just announced something admirable in this area. A short series of live events is about to be broadcast on Instagram from […]
TikTok launches new educational hub for marketers
Sahail Ashraf posted on 4 November 2022
TikTok helps marketers again with a brand new educational platform that highlights ways to improve your TikTok game. TikTok has always been known as the kind of social media platform that cares about its creators and brands. It has made considerable effort to help businesses leverage the tools it offers, and this has obviously paid […]
The 5 best brand Instagram accounts in USA right now
Sahail Ashraf posted on 2 November 2022
Instagram continues to be a powerful vehicle for brands. But some have accounts that are huge. Which are the best of these right now? There are many successful brands on Instagram in the USA. They have a healthy number of followers, and plenty of great content that keeps those followers engaged. But there are also […]
How will social media evolve in 2023?
Sahail Ashraf posted on 31 October 2022
With the new year approaching, we thought we would take a look at what we think will happen in social media in the next phase of development. Here we are at the end of the year again. Once Halloween is out of the way, we can look forward to Christmas and plenty of reflection. Another […]
TikTok resurrects its commerce offering
Sahail Ashraf posted on 27 October 2022
TikTok has brought out a special infographic that aims to encourage and support brands that can benefit from TikTok commerce TikTok has always been up for helping its users, and it’s just put together an infographic that helps brands get the most out of live-streaming. Live-streaming is a huge part of TikTok’s Chinese iteration (known […]
Measuring ROI from your social media activity
Sahail Ashraf posted on 25 October 2022
It’s easy to work in a vacuum. But you need to make sure that the hard work you are doing is bringing results. In this post, learn how to identify your ROI on social. No matter how hard you work on your social media marketing, it’s important to be aware if it is working or […]
Brands killing it online
Richard Knowles posted on 14 October 2022
In the UK we’re undergoing intense pressures in all parts of our lives, and seemingly many are simply out of our control. While doom and gloom might be all around our daily lives, it doesn’t take much to find fun and rewarding initiatives that brands are helping deliver to us all. Whether that’s the use […]
Top Tips For Instagram Reels
Sahail Ashraf posted on 7 October 2022
Instagram Reels are still relatively new but it’s proving to be a big weapon for brands in the social media wars. Follow these tips to make sure you’re getting the most out of it. Instagram Reels are short form videos that have grown from strength to strength. With the power of Meta behind it, they […]
Planning your content for Halloween
Sahail Ashraf posted on 28 September 2022
Halloween is one of the very best times of the year for social media marketing. The possibilities are massive, and these tips should help you get started. It’s no secret that holidays are great opportunities to really pull out all the stops with social media. In this post we are going to look at one […]