Social Performance Measurement For Agencies
Instagram Reel ads worldwide
Sophie Beard posted on 28 June 2021
Instagram users around the world will now see ads appear while watching Reels. The advertising feature was first launched in India, Brazil, Germany and Australia earlier this year, and shortly after in Canada, France, the UK and US. Commenting on the development, Instagram’s Chief Operating Officer, Justin Osofsky said: “We see Reels as a great […]
Instagram announces affiliate scheme
Sahail Ashraf posted on 25 June 2021
Instagram is now offering more incentives to creators. Why? And are the incentives good enough? Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for creators (and keep them off other platforms) the company announced some new monetisation options for creators including a […]
Instagram boss Adam Mosseri offers key insights into his platform
Sahail Ashraf posted on 23 June 2021
Adam Mosseri, Chief at Instagram, recently offered some useful insights into how marketers might get the most out of the platform. In the last few days, Instagram held a special Creator Week panel series, which was a great way to bring together Influencers and experts around the platform and it’s marketing uses. The panels have […]
Instagram for desktop
Sophie Beard posted on 14 June 2021
App researcher, Alessandro Paluzzi, has discovered that Instagram is testing the ability for users to upload feed posts from their desktop PC. For social media marketers without access to Facebook Creator Studio, which can be used to upload content to Instagram through a desktop, this development will certainly help with content management. There’s no indication […]
The Top 10 Instagram Brands
Sahail Ashraf posted on 11 June 2021
Instagram is a great platform for brands to establish themselves on. Some brands do better than others though. We thought we would take a look at the biggest ten brands on the platform. Instagram has been responsible for many things, and when it comes to brands, this means amazing campaigns. It also means plenty of […]
Instagram users hide post Like count
Sophie Beard posted on 5 May 2021
Following two years of development we have learnt more about Instagram enabling users to hide their post like count from others. On April 14th the Head of Intagram, Adam Mosseri, tweeted: “Last year we started hiding like counts for a small group of people to see if it lessens some pressure when posting to Instagram. […]
Instagram Launches New ‘Professional Dashboard’
Sahail Ashraf posted on 19 February 2021
Instagram has launched a new ‘Professional Dashboard’ for brands and creators. It contains elements that have already been available for some time. So is it useful, or not? Instagram has taken the next step to becoming an organised monetisation platform by introducing a brand new feature. It has announced the launch of a new ‘Professional […]
21 ways to increase Instagram followers
Sophie Beard posted on 15 February 2021
Instagram is one of the best social media platforms for brands. Engagement rates are increasing and the network is constantly innovating – it’s backed by Facebook so the opportunities are endless. Knowing where to start when setting up an Instagram page can be difficult. And growing your followers can be even trickier. We’ve put together […]
Instagram adds new branded content choices. And on Reels too
Sahail Ashraf posted on 15 December 2020
Instagram continues to make life easier for Influencers. Now, it has branched out in an attempt to make ads even more attractive for brands. We find out how. Instagram is still the darling of the social media world, and for good reason. It continues to make it easy to create and share highly visual content. […]
New Instagram Stories Rumours
Sahail Ashraf posted on 18 August 2020
If there is one thing about Instagram that you can rely on, it’s the fact that there are a million rumours about it flying around the Internet every day. It’s a hugely popular platform, and arguably as popular as TikTok wants to be. For that reason, we thought we would go through a few of […]
Reels. Is it a TikTok Killer?
Sahail Ashraf posted on 7 August 2020
Instagram has just released Reels, a potential TikTok beater. This comes at the best time possible, as TikTok faces major issues worldwide. Is Reels going to beat TikTok? Unless you have been living under a very large rock for the last six months, you will know what TikTok is. It’s a huge phenomenon, and true […]
IGTV: Coming To A Feed Near You
Sahail Ashraf posted on 14 May 2019
Instagram TV (IGTV) was never a bad idea. It was simply an idea that made sense initially, but very quickly found itself reliant on user numbers. Without millions of users, it is threatening to go the same way as other failed platforms. It needs people to visit it and engage with it. That is where […]
Our Top Social Campaigns This Christmas!
Sahail Ashraf posted on 18 December 2018
The Christmas rush is fast approaching, and this means that brands are splashing out on Christmas campaigns for social media. How the largest brands manage Christmas We thought we would take a look at what is happening out there right now on social, to see if we could identify some of the best seasonal campaigns […]
How The Top European Football Teams Run Their Instagram Profiles
Sahail Ashraf posted on 25 January 2017
Instagram is, like much of social media, dictated by the presence of celebrities. Some brands work ridiculously hard to make a name for themselves on the platform and get nowhere. Others take heed of what seems to be working on Instagram and see real benefits. However, there are still lessons to be learned, no matter […]