Sahail Ashraf posted on 7 October 2022
Instagram Reels are still relatively new but it’s proving to be a big weapon for brands in the social media wars. Follow these tips to make sure you’re getting the most out of it. Instagram Reels are short form videos that have grown from strength to strength. With the power of Meta behind it, they […]
Sahail Ashraf posted on 22 July 2022
This summer, your brand should be using Instagram in the best way possible. This means taking advantage of the better weather and the holiday feel. Here’s how to do it. Instagram is a powerful place for brands to be. It is also a complex platform, and while the basic concepts are easy to grasp, it […]
Sophie Beard posted on 28 June 2021
Instagram users around the world will now see ads appear while watching Reels. The advertising feature was first launched in India, Brazil, Germany and Australia earlier this year, and shortly after in Canada, France, the UK and US. Commenting on the development, Instagram’s Chief Operating Officer, Justin Osofsky said: “We see Reels as a great […]
Sophie Beard posted on 19 April 2021
Story drafts Instagram has announced users will be able to save Stories as drafts to be posted at a later time. There has been no date given for when this new feature will be available but it will certainly help brands who would prefer to share a Story at a more relevant time to their […]
Sahail Ashraf posted on 19 March 2021
Reels has worked hard to get where it is today as a competitor to TikTok, but a new test by Facebook in India may turn the pressure up a notch. The short video market is not exactly saturated in social media, but it could do with a little excitement. Facebook may well be the company […]
Sahail Ashraf posted on 18 March 2021
TikTok is helping brands. A brand-new platform offers useful tips and advice on how to maximise presence on the video network. TikTok continues to dominate the social media stage, and it shows no sign of slowing down. Monetisation is now very much a reality on the platform, and the company has just pushed that particular […]
Sahail Ashraf posted on 3 February 2021
TikTok is known for short, snackable video content, but it’s thinking of changing things. It’s testing shorter form videos. Is this a good idea? TikTok is the darling of social media and has managed to still be a popular favourite even as it endured controversy after controversy. It has a few competitors, but they are […]