Laura Sensecall posted on 28 January 2021
In partnership with We Are Social & Hootsuite, data supplied by Locowise has been published as part of a Digital 2021 report. The report highlights how connected tech has become an even more essential part of people’s lives over the past year.
To say there have been unexpected, substantial changes to people’s lives over the last year is an understatement. Covid-19 has brought not only a new set of challenges but also a number of opportunities – the digital landscape in 2021 is going to be like no other. Social media, ecommerce, streaming content and video games have all seen significant growth in the past 12 months.
Key takeaways from this years’ report include:
👉 The number of social media users is now equivalent to more than 53% of the world’s total population
👉 Social media user numbers increased by more than 13% over the past year
👉 Roughly 45% of global internet users say that they turn to social networks at least once per month when looking for information about products or services that they’re thinking of buying.
As a trusted partner, among Hootsuite, Global Web Index, Statista and other leading data providers, we’re proud to have been part of the Digital 2021 report. If you’re looking for the latest digital insights and social media stats, you’ll find them in the full report here.