Facebook Analysis For April – Videos Dominate Engagement

Tina Ahmed posted on 21 May 2015 Read

Welcome to our Facebook Pages reach and engagement study for the month of April 2015. For this study we looked at 5,000 Facebook pages in order to try and help social media marketers get more out of their Facebook activities. If you’d like to play around with the data and compare your own Facebook page […]

Locowise Launches Free Twitter Analyser Tool

Tina Ahmed posted on 18 May 2015 Read

After successful launches of the Facebook Page Analyser and the Instagram Analyser, today we’re introducing Twitter Analyser. Twitter Analyser is here to help you get more out of Twitter by giving you a chance to compare your own profile to 2,500 other Twitter profiles. With Twitter Analyser you can get a quick, simple and easy-to-understand […]

Twitter Study: Follower Growth 7.91%, Tweet Engagement 0.2%

Tina Ahmed posted on 13 May 2015 Read

We’ve recently done several studies looking at Facebook page reach and engagement and Instagram profile growth and engagement too. Today we wanted to take a look at Twitter to see how Twitter compares to Facebook and Instagram in terms of growth, activity and engagement. For our study we looked at the month of March and […]

UK Elections In Social Media: What Can Marketers Learn?

Tina Ahmed posted on 5 May 2015 Read

With the upcoming election in the UK being billed as “the first truly social election” we wanted to take a look at how the parties and party leaders use Facebook and what results they are achieving. All this in order to figure out what community managers and social media marketers can learn from Britain’s biggest […]

How Facebook Page Posting Frequency Impacts Reach, Engagement And Negative Feedback

Tina Ahmed posted on 29 April 2015 Read

With the decrease in organic reach of Facebook page posts some community managers are trying to combat the algorithmic changes by posting more frequently. “Will posting more often get my content in front of more of my page likes?”, is the question we wanted to answer in this brief study. For this purpose we looked […]

Locowise Introduces Instagram Analyser Tool

Ian Mullane posted on 27 April 2015 Read

There’s a lot of buzz about Instagram in the marketing world. Not only is the platform growing rapidly with over 300 million monthly active users, but the organic growth and engagement that brands are experiencing on Instagram are very promising too. Engagement on Instagram photos is 267% higher than photo posts on Facebook pages according […]

Facebook Analysis For March – Videos And Photos Rule Engagement Totally!

Tina Ahmed posted on 21 April 2015 Read

As a follow up to our Facebook reach study in February, today we will look at both reach and engagement on the platform in the month of March. This time we have also increased the number of pages in our study from 500 to 5,000. The same data set used for this study is available […]

What can social media managers learn from UEFA Champions League Football Teams?

Tina Ahmed posted on 15 April 2015 Read

Sports clubs seem like a perfect fit for brands with potential to run very successful social media campaigns. They have very loyal fan bases, they get a lot of attention in the media, their players are some of the biggest celebrities in the world and the game itself creates a lot of visual opportunities that […]

Instagram Study March 2015 – Photo Engagement 267% higher than on Facebook!

Tina Ahmed posted on 9 April 2015 Read

There seems to be a lot of discussion around which is the better platform for brand engagement, Facebook or Instagram? We’ve already discussed in some detail Facebook organic reach and engagement, even to the degree of launching a new, free tool last week for marketers to benchmark against, in the form of Page Analyser. This […]

Which Social Media Data Should I Track? The Ultimate Metrics To Measure The Health Of Your Facebook Page

Tina Ahmed posted on 1 April 2015 Read

One of the benefits of working in social media is all the data that you can ascertain. People from other areas of marketing get very jealous when they discover how deep you can drill into the results you achieve with your social content and the quality of data you can get about your audience. All […]

Locowise introduces Facebook Page Analyser

Tina Ahmed posted on 28 March 2015 Read

Running a Facebook page is not an easy job. Getting a person to like your page, check out your updates and engage with your content is not simple. There’s just so much going on in a Facebook newsfeed and in Facebook messenger that many pages and the content they post don’t get much attention. Facebook […]

Facebook Removes “Inactive” Fans And The English Premier League Teams Wont Like It

Tina Ahmed posted on 23 March 2015 Read

It was a bad week for the English football Premier League last week and I’m not even talking about all the clubs being eliminated from the Champions League and Europa League, (there will be no English representation in the quarter finals of European competition for the first time since season 1992/93). No, I’m talking about […]

What are the typical tasks and responsibilities of a Social Media Manager?

Tina Ahmed posted on 23 March 2015 Read

Social media marketers work on different projects at different times and their assignments can rapidly change. Even with this in mind, there are still some tasks that are part of a daily routine for many. We caught up with our power users Alex Baer from Iris, Nicolas Griffioen from 90/24 and Alex Packham from ASTP […]

The Business Case For a Social Media Analytics Tool

Tina Ahmed posted on 19 March 2015 Read

A social media manager with access to an effective analytics tool is a well-rounded and powerful marketer. Let’s take a look at the different stages of a social media marketing campaign and how using a specialised social media analytics tool can make a difference. How social media analytics tools help you with your marketing campaigns […]

Facebook page reach study February 2015: Link posts get biggest organic reach, videos getting more prominent for larger pages

Tina Ahmed posted on 15 March 2015 Read

How do I reach more people on my Facebook page organically? What type of post should I publish? It’s a never-ending conundrum for brands and it comes up even more frequently since the changes in the Facebook algorithm and the rapid decline of the organic Facebook page reach. At Locowise we are in a perfect […]

What Caused The Spike On My Facebook Page?

Tina Ahmed posted on 11 March 2015 Read

One of the things every social media marketer is happy to see is a spike in the analytics. A spike in Facebook traffic gives you a good feeling, a feeling of a job well done. It can also be quite addictive as you see the result achieved and want to experience more frequent and larger […]

How To Know Which Posts To Boost On Facebook

Tina Ahmed posted on 1 March 2015 Read

With the organic reach of Facebook page content decreasing all the time, a paid advertising strategy is becoming more central to the activities of many social media teams. Companies may approach Facebook page post advertising in several ways, such as: “Always on” where you promote every piece of content that you post. Promote only strategically […]

How To Create A Great Social Media Report And Communicate Results To The Management

Tina Ahmed posted on 25 February 2015 Read

It is widely agreed that tracking and analysing results play a major part of a successful social media campaign. As a social media marketer you should be reviewing your activities daily, identifying valuable insights and taking action to improve your performance. One aspect many forget is that it is also vital to communicate your achievements […]

How To Boost Your Social Media Performance By Benchmarking Against The Best

Tina Ahmed posted on 16 February 2015 Read

One important part of being a successful social media marketer is your habit of being open-minded to new ideas and willingness to learn from the best. This is where benchmarking yourself to a competitor, or to popular pages outside of your sector, helps you gain insights that allow you to evolve your strategy. One very […]

How To Track, Analyse And Make Sense Of Hashtags

Tina Ahmed posted on 8 February 2015 Read

Hashtags are an ingrained part of many social media interactions. People love using hashtags to join conversations, support causes they believe in or simply showcase their creative side. Marketers want a piece of the social proof and virality that trending hashtags can bring and this is why you see hashtags everywhere: on products, in your favourite TV shows, in promotions and in advertising…

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