The State Of Social Media Customer Support In The Year 2016

Tina Ahmed posted on 25 July 2016 Read

It’s been one year since our last look at the state of customer support in social media, so we thought it’s a perfect time to see what has changed since. For our new study, we specifically selected only pages that enabled the ability for people to publish posts on their page timelines. Of all these, […]

7 Metrics and Models New Social Media Managers Need To Know

Sahail Ashraf posted on 22 July 2016 Read

New to social media? No problem. Check out this handy list of social media metrics and definitions. It should help you kickstart your optimisation, publishing and reporting with the help of Locowise version 3.0. “Great idea, but why are they going to care? What exactly do we want them to do?” The words of a […]

What Should I Include In My Social Media Monthly Report?

Sahail Ashraf posted on 20 July 2016 Read

Social media reporting is a vital part of how your brand operates online. It helps when you are justifying spend to the boss, and showing value to clients. But with the incredible amount of value attached to social media, it is important that you know what to include in those reports. Data in itself is […]

The Latest Facebook News Feed Algorithm Update And What Brands Need To Know

Tina Ahmed posted on 18 July 2016 Read

The first half of the year 2016 is behind us. We wanted to take this opportunity to review the Facebook growth and engagement trends we’ve seen during the year. We also wanted to take a look at the latest changes to the news feed algorithm and how they may affect your brand reach and engagement. […]

Branded Content On Facebook: How Does It Work And What Does It Do?

Sahail Ashraf posted on 15 July 2016 Read

Facebook seemingly knows no limits as it pushes its marketing potential for both brands and marketers. While everyone knows that using the platform makes sense if you represent a brand, there’s now a legit and very effective way to ensure that content is literally ‘on brand’. Facebook has enabled branded content. This is all about […]

How To Inject Some Spontaneous Content Into Your Social Media

Sahail Ashraf posted on 13 July 2016 Read

Social media is meant to be quick and easy to digest. And when social media works on a spontaneous level, with stuff that just comes out of nowhere, it can cause the content to become (wait for it) viral. Viral content has been the Holy Grail for social media content creators for years, and being […]

Instagram Profile Growth Down 21%, Engagement Down 2% Since The Algorithmic Feed Introduction

Tina Ahmed posted on 11 July 2016 Read

The first half of the year 2016 is behind us. We wanted to take this opportunity to review the Instagram growth and engagement trends we’ve seen during the year. This post is the recap of what we’ve discovered by analysing 2,500 Instagram profiles during the year. More than half a billion users Instagram has added […]

6 Things I Wish I Knew When I Started My Facebook Page

Sahail Ashraf posted on 8 July 2016 Read

Obviously, in most things with social media, it’s easy to make mistakes. But with one platform, in particular, the mistakes can be many. Facebook is a Big Shiny Object to many brands when they first see it. There seem to be so many exciting things to do, and the choices appear to be endless. It […]

How To Create Long Lasting Social Media Content

Sahail Ashraf posted on 6 July 2016 Read

Content ain’t what it used to be. In the old days you could quite legitimately rely upon long written content, with a few keywords thrown in for good measure. With social media becoming very much a quick and visual channel though, that has all changed. Now, it is all about getting attention and keeping it, […]

How To Do A Quick Social Media Audit For Your Brand

Sahail Ashraf posted on 4 July 2016 Read

So you have a ton of social media profiles for your brand and everything is starting to go pretty smoothly. Or so it seems. Niggling questions start to surface about the effectiveness of what you are doing. With so much going on, it’s all getting out of control. It’s time for a social media audit. […]

8 Old Fashioned Social Media Tactics You Need To Stop Using Now

Sahail Ashraf posted on 1 July 2016 Read

Hey, you know what? Social media has changed a lot more than you might think. Okay, it’s not that different to what it was a couple of years ago, but it’s definitely fair to say that things were a little less complex two years ago. There were even some old-fashioned social media marketing practises that […]

7 Ideas To Spice Up Your Instagram Feed And Boost Engagement

Sahail Ashraf posted on 29 June 2016 Read

Instagram still looks like a safe bet for most brands. With quick access and not much of a learning curve, it’s an easy platform to get involved in and to make progress with. When it comes to maintaining momentum, though, it can all become a little bit tricky. Choosing the right posts can be a […]

Euro 2016 Sponsor Campaigns: A Hard Fought Game For Brands In A League Of Their Own

Sahail Ashraf posted on 27 June 2016 Read

National pride. It’s at an absolute peak as we head into the knockout stages of Euro 2016 in France. In our last sports post, we looked at some of the ways brands are reaching the back of the net with engaging coverage of this exciting sporting event. There are social media campaigns from official partners […]

Facebook Page Videos Generate 16% More Engagement Per Post Than Images

Tina Ahmed posted on 24 June 2016 Read

It’s been a bit of a hectic month for Facebook. We’ll avoid getting into the conspiracy theories about the company listening to the phone calls of users, and we’ll skip the controversy about the allegation of bias and the human interventions in the trending topics. Enough has been written about those. We’ll focus on the […]

Brands On Instagram Post More To Combat The Algorithm (And Why That’s A Bad Move)

Tina Ahmed posted on 22 June 2016 Read

May was a big month in the life of Instagram. The algorithm that sorts the posts according to the relevancy and popularity has arrived. Many brands and influencers have freaked out about this. The business profiles with insights and more added features are coming soon too. Let’s take a look at the growth and engagement […]

The Ups and Downs of #FeelTheBern: A Hashtag Analysis

Jake Camacho posted on 20 June 2016 Read

To call this year’s race for the Democrat and Republican nominations ‘colorful’ would be the understatement of the century and, in a contest marked by big personalities and even bigger surprises, one of the most captivating stories has been that of Bernie Sanders. The Vermont senator and self-described socialist swept the nation with his far […]

An Introduction To 360° Video For Social Media Marketers

Jake Camacho posted on 17 June 2016 Read

Virtual reality has been an especially hot topic ever since the Oculus Rift first made headlines, and it looks poised to finally swing into full gear this year. Despite some delays, the ultra-hyped Rift has finally started to make its way into consumer’s hands. Emerging alongside it are relatively affordable consumer gadgets such as the […]

8 Reasons Why We’ll Launch A Chatbot Rather Than A Mobile App

Tina Ahmed posted on 15 June 2016 Read

With the launch of Locowise 3.0 we were discussing the best way to release the new product to a mobile audience. The initial idea was to hire a dedicated team to build iOS and Android phone apps, but the upcoming chatbot revolution is slowly changing our minds. These are the eight reasons why we’re considering […]

Euro 2016 In Social Media: How Your Brand Can Reach The Back Of The Net

Sahail Ashraf posted on 13 June 2016 Read

In this post, we consider the exciting social media opportunity universally synonymous between global sporting events and heightened analytical performance, and how you can prepare for it with optimised content underpinned by intelligent data science. In recent years, the always-on, real-time nature of social media content has naturally coincided with the evolution of the ‘big […]

How Brands Can Get A Head Start On Snapchat

Sahail Ashraf posted on 10 June 2016 Read

Snapchat is one of those things that you either get or you don’t. When it first arrived, people were genuinely in quiet awe of it. Alongside that awe was plenty of confusion. How was it supposed to be used? You created what were essentially fleeting moments of communication and then watched helplessly as they disappeared, […]

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