The Year 2016 On Instagram For Brands

Sahail Ashraf posted on 11 January 2017 Read

Instagram has had a good year. Even with a conservative look at things, it has ballooned in popularity and has shown ambition by introducing new features all over the place. It has also been responsible for some of the biggest social media wins for celebrities ever. But brands also have plenty to celebrate on the […]

The Year 2016 On Twitter: A Review

Sahail Ashraf posted on 9 January 2017 Read

What a year it has been for Twitter. There have been numerous changes on the platform, so many in fact that we have struggled to bring you a concise article on it. We’re going to choose some of the key events this year on Twitter, and we think you’ll find that they, together, illustrate just […]

How Victoria’s Secret Is Leading The Way On Snapchat

Sahail Ashraf posted on 4 January 2017 Read

So, Victoria’s Secret. For a long time, this brand has enjoyed a little bit of mystery, an air of excitement. The lingerie brand that had true sophistication at the core. Then social media really began to take off, and the same thing that hit all retailers (visual heaven on social) applied to the lingerie giant. […]

Ability To Add External Links Is Coming To The Instagram Stories

Tina Ahmed posted on 28 December 2016 Read

Welcome to our Instagram growth and engagement study for the month of November 2016. In this report, we look at follower growth and content engagement trends on the platform. We analyze 2,500 Instagram profiles every month and make it easy for you to understand the trends and see how your own profile performance compares to […]

Facebook Announces Miscalculated Metrics And A Decrease In Organic Reach

Tina Ahmed posted on 20 December 2016 Read

Welcome to our Facebook Page Growth and Engagement study for November 2016. We analyze the results of 5,000 pages to discover growth and engagement standards on the platform. This helps you benchmark your results and see where you stand. Take a free Locowise trial to compare your Facebook pages against the pages in our study. […]

How To Be A Brand That ‘Does Christmas’ On Social Media

Sahail Ashraf posted on 15 December 2016 Read

So it’s that time of year again, a perfect excuse to put our feet up and enjoy some truly seasonal cheer. Having a holiday during the holiday season is essential of course. But if you’re a social media manager for a brand (or an agency with a client that has some definite social media presence), […]

7 Key Social Media Trends To Watch In 2017

Tina Ahmed posted on 13 December 2016 Read

Welcome to the year ahead in the social media marketing. In this article, we’ll try to show you glimpses of what might happen next and prepare you for what lies around the corner in the world of social media. This list is here to inspire you in ways you might want to tweak your social […]

The Silent Movie Era Returns On Social Media

Sahail Ashraf posted on 9 December 2016 Read

Believe it or not, the silent movie has come back. It’s a big comeback too with the vast majority of content watched on key social media channels being viewed with the sound off. It works, and what’s more, it’s kind of becoming something that brands have to get good at. With attention spans now shorter […]

Four Caveats For Your New Social Media Client

Sahail Ashraf posted on 6 December 2016 Read

With social media being such an exciting and shiny landscape, it’s easy for new clients to get carried away. As a social media agency, it’s important, obviously, to create a sense of excitement and vision. But at the same time, it’s vital to make sure that the new client is fully aware of the limitations […]

What Brands Can Learn From The First Ever Twitter Awards

Sahail Ashraf posted on 2 December 2016 Read

It was bound to happen. One of the most powerful social media platforms around has decided that it deserves its own glitzy awards event. Twitter has just delivered its first set of winners of the Twitter Awards. These awards are centered around a few key aspects of what it takes to be successful and ground-breaking […]

The Five Social Media Emergencies Your Next Client Could Have

Sahail Ashraf posted on 30 November 2016 Read

There’s nothing like landing a new big client, and social media agencies know this. But one of the biggest issues facing a social media agency when a new client shows up is the emergency work that often needs doing. If the client has spent years doing their own social media, chances are there are a […]

How And Why You Should Do A Snapchat Takeover

Sahail Ashraf posted on 28 November 2016 Read

Let’s face it. Brands are having a tough time on social media right now. With the market saturated beyond any kind of prediction, it’s important that the brand focuses on techniques and strategies that bring quick and powerful reach and engagement. If this doesn’t happen, more time is wasted. Not to mention budget. New ideas […]

How To Create A Social Media Ambassador Project For Your Employees

Sahail Ashraf posted on 25 November 2016 Read

You may not have noticed (we guess that you have) that social media organic reach is dwindling. It’s a problem. It’s not the only problem brands face on social, but one that will probably reflect the fact that social media is always changing. Things happen in cycles, so we reckon that as new platforms and […]

The Best Way To Get More Organic Reach From Your Content Archives

Tina Ahmed posted on 23 November 2016 Read

Your average post on social media reaches less than 10% of your total audience. 90% or more of your page likes miss the content the first time around. This is a well-known fact for everyone posting on social media and the decrease of organic opportunities is expected to continue. If you’ve created an amazing video […]

How To Get Started On Twitch: A Beginner’s Guide For Brands

Sahail Ashraf posted on 21 November 2016 Read

We all know that social media has its share of juggernauts, of big names. Even someone completely detached from the industry knows what Facebook is, or Twitter. And as the last few years have shown us, for a newcomer to have an impact it often has to be considerably disruptive (like Snapchat) or incredibly slick […]

What To Do If Your Client Is Floundering On Social Media

Sahail Ashraf posted on 18 November 2016 Read

If you’re an agency and you have a client who needs a little help, or a reboot on their social media work, it can be easy to feel overwhelmed. But it is at precisely this stage that you need to show professionalism and expertise. This is especially true if the client is really suffering online […]

What Should Brands Do About The Instagram Comment Moderation Tool?

Sahail Ashraf posted on 16 November 2016 Read

Instagram is becoming more than just popular, and brands have been quick to jump on this particular train, with some excellent work completed by companies all over the world. But Instagram also has its ups and downs, and perhaps the best example of this is the move recently that the platform took to help with […]

Facebook Page Engagement Rate Hits Record Low In October

Tina Ahmed posted on 14 November 2016 Read

Welcome to our Facebook Page growth and engagement study for the month of October. We analyse the results of 5,000 brand pages to see what the growth and engagement standards are on the platform. This helps you benchmark your own results and figure out where you stand. Take a free Locowise trial and compare your […]

Vine Is Dead. Should Brands Panic?

Sahail Ashraf posted on 11 November 2016 Read

So Vine is dead. Twitter is closing it down. They won’t listen to users and they won’t listen to the media. The platform is for the scrapheap. All that remains now is to pick up the pieces. For all those Vine stars who became famous because they could cram meaningful content into a six second […]

Social Media Agency? Got A New Client? Here’s What To Do Next

Sahail Ashraf posted on 9 November 2016 Read

Social media agencies have it tough, because one of the very first things they have to do when they have won a new client is develop a content strategy for them. Initially, it can seem pretty easy. What is the client doing, and is it working? But after a while it soon becomes clear that […]

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