The When, How, And Why Of Emojis on Social Media

Catherine Hayden posted on 24 February 2017 Read

Internet-speak has a way of creeping into everyday language. For the first time ever, in 2015, the Oxford Dictionaries Word of the Year was a “pictograph” – what you probably know to be an “emoji”. Officially called the “tears of joy”, ? is now recognised as the “word” that was said by Oxford to best […]

Tongue-in-cheek Twitter: How A Dictionary Started Trending

Catherine Hayden posted on 23 February 2017 Read

Twitter tends to be the platform of choice for literary types, so it’s not unbelievable that its user base would fall in love with an account run by a 190-year-old dictionary. Merriam-Webster, based in Springfield in the US, has started trending online and this is largely thanks to its irreverent tweets and sense of humour. […]

Sephora Shows How Social Media Engagement Can Be An Inspiration

Sahail Ashraf posted on 22 February 2017 Read

Right now on social media, everyone is looking for the next big thing. Clients need to feel like they are spending their budgets wisely, and maximum ROI is what’s required to justify a lot of agency work. We’ve found a campaign that perfectly symbolises the impact of going back to basics. Going back to the […]

Instagram Sees The Fastest User Growth Rate In Its History

Tina Ahmed posted on 21 February 2017 Read

Welcome to our first Instagram monthly growth and engagement study of the year 2017! We’ll start with a month-by-month performance of the year 2016 and the numbers from January 2017. Then we’ll focus on the latest news and updates. Let’s get started. Performance summary First a quick summary of the follower growth and engagement rate […]

Facebook Is Growing But The Engagement Is At An All-Time Low

Tina Ahmed posted on 20 February 2017 Read

Welcome to our first Facebook monthly growth and engagement study of the year 2017! If you missed it, do take a look at our month-by-month report of the performance in the year 2016. In this post, we’ll focus on the latest news and updates, and on the numbers from the month of January 2017. Let’s […]

How To Leverage The Mobile First Demographic In Social Media

Donald Felix Odoh posted on 17 February 2017 Read

If the ROI from your social media marketing budget is less than impressive, then you need to try something different. In that case, the very first step could be simply paying attention to the mobile first demographic growth within your target market. Interestingly, by spending some minutes on reading this post you will take that […]

A Quick Guide To Split Testing Facebook Ads

Sahail Ashraf posted on 15 February 2017 Read

We completely understand if you missed this one, and to be honest, not every brand has been allowed to take part. But split testing is out there for some Facebook business accounts, and this means that agencies working for brands can use ads in a more intelligent way. Ads on Facebook are huge, and something […]

What The Best Asian Budget Airlines Do Right On Social Media

Sahail Ashraf posted on 13 February 2017 Read

Sometimes it pays to be a smaller company on social media. Expectations are not as high as they could be. But this doesn’t mean that you can send out lazy updates and use poor quality visuals. The airlines we are looking at in this post are from Asia, and they have worked hard to ensure […]

10 Twitter Lessons For Brands From Elon Musk

Catherine Hayden posted on 10 February 2017 Read

In 2015 Elon Musk made news for what came to be known as his “$900 million tweet”. Just 10 minutes after posting a tweet about a new product line his shares had increased by almost a billion dollars. More recently, the entrepreneurial giant transformed a complaint on Twitter into the ultimate customer service success story […]

How Not to Do Valentine’s Day on Social Media

Catherine Hayden posted on 8 February 2017 Read

If you take only one thing away from this blog post, let it be this: Don’t do Valentine’s Day on social media because just about everyone else does. Many brands don’t, and this is for good reason. What Marketing Calendars Should But Don’t Do The standard approach to preparing a marketing calendar for any given […]

The War On Clickbait: How To Stay On The Playing Field

Sahail Ashraf posted on 6 February 2017 Read

If you’re in the midst of preparing a Facebook post for a client right now, you might want to stop for a second and make sure you aren’t in trouble. Facebook is notorious for changing algorithms as much as it possibly can, and an upcoming change could be one of the biggest. Facebook has now […]

How To Manage The Social Media Transition Of New Staff

Sahail Ashraf posted on 3 February 2017 Read

Things are never really permanent in social media, and if you’re an agency with clients, the rollercoaster that is social can provide its own level of stress. One of the most significant stressors in this particular context is the hiring of new staff for your team. With the client and their needs at the forefront […]

Your Client And Selfies In Social Media: How It Works

Sahail Ashraf posted on 1 February 2017 Read

So 2017 is here, and agencies are looking at ways to make social media marketing even more exciting for clients, not to mention rewarding. Trends are all well and good of course, but it is never that easy to find the right trend to jump on. We thought we would take a look at a […]

Instagram Launches Advertising In Stories

Sahail Ashraf posted on 26 January 2017 Read

Getting Instagram Stories right for a client can sometimes feel a little like a never ending game of cat and mouse. You have to work very hard to produce a compelling ‘Story’ for your client in the first place, but making it accessible and of sufficiently high quality to be shared is just an extra […]

How The Top European Football Teams Run Their Instagram Profiles

Sahail Ashraf posted on 25 January 2017 Read

Instagram is, like much of social media, dictated by the presence of celebrities. Some brands work ridiculously hard to make a name for themselves on the platform and get nowhere. Others take heed of what seems to be working on Instagram and see real benefits. However, there are still lessons to be learned, no matter […]

Facebook Live Is (Finally) A Compelling Tool For Brands

Sahail Ashraf posted on 23 January 2017 Read

We’re guessing that you had a good Christmas and New Years. Obviously, we can’t know exactly how you spent the holiday season. There are so many of you. But the one thing we are pretty certain about is Facebook. More specifically, we bet at some point over the holiday period you either saw someone use […]

Twitter Moments For Brands: A Quick ‘How To’ Guide

Sahail Ashraf posted on 20 January 2017 Read

Twitter has been busy recently. New longer tweets are now available and the platform is getting stronger and stronger. Twitter Moments could well be the biggest ‘undiscovered’ or underused feature on the platform right now. Brands are seemingly aware of it, but still aren’t, on the whole, using it to its full potential. And some […]

How To Keep Upping Your Game On Facebook In 2017

Sahail Ashraf posted on 18 January 2017 Read

Facebook is still considered to be one of the safest bets for any brand that wants to make an impact on social media. It’s well established and it has a huge reach. Work it hard enough, and you have an excellent marketing and advertising tool. But recent months have seen it become even harder to […]

What’s 2017 Looking Like On Instagram?

Sahail Ashraf posted on 16 January 2017 Read

Instagram is arguably one of the more exciting places for medium sized businesses to be these days. With huge ease of use and a seemingly endless amount of potential, it is attractive for agencies and their clients. But what does 2017 hold? We will take a look at some of the potential changes coming up […]

Facebook In 2016: A Review

Sahail Ashraf posted on 13 January 2017 Read

Facebook changed a lot this year, but when it comes to brands, there is truly only one real change that made a huge difference. We will devote the first part of the article to this huge change and then look at the other changes that, while they may not be as huge as that one, […]

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