5 Steps To Plan Your Next Instagram Marketing Campaign

Ivan Ivanov posted on 1 August 2017 Read

Little less than five years ago, Instagram was the new kid on the block. Even then some startups and a few brands were looking to optimize their social media marketing performance by jumping on the platform. Yet, the social network was still in its early stages. Instagram was primarily a place where people shared the […]

McDonald’s Trounces Rivals In Battle For Facebook Audience But The Key Difference Is In Engagement

Sahail Ashraf posted on 31 July 2017 Read

We have seen many times in the past a wonderfully savvy set of social media accounts in the fast food industry. Even those restaurants that still sell, essentially, fast food, have the same look and feel as the McDonald’s and the Burger Kings of the world. There must be something in it. It’s a market […]

Hottest Brands On Instagram In 2017

Sahail Ashraf posted on 28 July 2017 Read

Instagram continues to be the darling of the social media world, and the ease of use and generally happy dynamic behind the platform means that brands can use it to connect and engage relatively easily. But some brands have had an amazing 2017 so far, with feeds that just keep having a huge impact. We […]

The 4 Mistakes You Don’t Want To Make On Twitter

Ivan Ivanov posted on 27 July 2017 Read

Marketing is an ever changing paradigm of content promotion for the purpose of brand awareness and product sales. Far before the internet was around, print media advertisers were setting the foundation of what would later become a billion dollar industry with the rise of telecommunications and later the online marketplace. However, today we are seeing […]

Remember Facebook Groups? Perhaps We Should Revisit?

Sahail Ashraf posted on 26 July 2017 Read

Facebook is an absolutely essential part of any brand’s marketing strategy. If you are not on the platform, you’re nobody. Brands have worked hard and built their little spots on Facebook, but there is one particular aspect of Facebook that many companies don’t put 100% into. Facebook Groups has been around for ages as a […]

The Meta Study: How Social Media Platforms Do Social Media Marketing

Ivan Ivanov posted on 25 July 2017 Read

Last week we introduced a new feature to our platform. For those unaware, Market Audits on Locowise allow you to easily perform an audit of a brand and compare the results with the competitors. Providing the information in easily editable PPT presentations and PDF for your convenience, the Market Audit is an easy way to […]

How To Make YouTube Work For You (A Guide For Brands)

Ivan Ivanov posted on 24 July 2017 Read

The second biggest search engine on the planet and the most popular video sharing platform, YouTube is often an untapped source of social media influence for brands. Due to the unique way the platform has been shaped by its users, small and big time companies outside of the media spectrum often avoid building a proper […]

The New Authenticity On Social Media

Sahail Ashraf posted on 21 July 2017 Read

It is not easy to be authentic on social. Even if your client’s posts are relaxed and calm and don’t sell stuff, chances are they will turn up the noise every now and then. Take a moment to look through some social feeds today and we bet you will see a strong call to action […]

How Your Brand Can Benefit From The Continuing Boom In Social Media Micro-Influencers

Sahail Ashraf posted on 20 July 2017 Read

We are now all fully aware of what Influencer Marketing is and how it is effective for many brands across the planet. All kinds of brands, from large corporations to small businesses, are dipping their toes into the world of the influencer online. It works, and it also seems to be developing into an industry. […]

2 Billion Monthly Active Users And Other Facebook Growth And Engagement Stats For June 2017

Tina Ahmed posted on 19 July 2017 Read

Welcome to the Facebook page likes growth and post engagement study for June 2017. We analyse the performance of 5,000 Facebook pages to help you understand what the standards are on Facebook. Page likes growth, post reach, content engagement, post format performance, and the use of Facebook advertising to boost the organic content. This helps […]

A Big Drop In Your Instagram Growth And Engagement? You May Have Been Shadowbanned

Tina Ahmed posted on 18 July 2017 Read

Welcome to our monthly Instagram growth and engagement study for June 2017. We look at 2,500 Instagram profiles and their performance on the platform. We also look at the latest product improvements and other news too. All this to help you identify the trends and standards on the platform, and to make it easier to […]

Introducing Market Audit For Pitching Prospects And Analysing New Markets

Ian Mullane posted on 17 July 2017 Read

On July 3rd we launched our new Social Audits for Brand and Content and now we’re back with the third audit: Market Audit. Brand Audit is recommended for when you’re doing monthly reporting for your existing clients. You choose one Primary Brand (Facebook, Instagram or Twitter profile you have admin access to) and up to […]

The 5 Most Creative Instagram Marketing Campaigns Of 2017

Ivan Ivanov posted on 14 July 2017 Read

People tend to use Instagram to share a range of different photos. From those who love the art of expressing themselves through photography, to those who simply want to take selfies, the social media platform is filled with photos and videos of all caliber. What’s more, with the introduction of video and the fall of […]

How To Reuse And Recycle Your Video Content Across Different Social Media Platforms

Ivan Ivanov posted on 13 July 2017 Read

Just a decade ago, each and every social media platform was different at its core. Twitter had hashtags, Facebook was more personal, and when Instagram launched in 2010, it was all about sharing and liking photos. Today, the lines between the biggest social networks have blurred to the point of evaporation. While each and every […]

How To Build A Better Relationship With Your Brand’s Social Media Audience

Sahail Ashraf posted on 11 July 2017 Read

There is one clear aspect of social media that helps it to stand head and shoulders above the other marketing channels you may have access to. Of course, there are lots of shiny bells and whistles and plenty of platforms to develop a presence on, but the whole thing, the whole shebang, relies upon one […]

You Are Using Facebook Video Wrong! How To Get The Most Out Of Video Sharing On Facebook

Ivan Ivanov posted on 10 July 2017 Read

Over the past two decades, we’ve witnessed the rise and fall of multiple online social networks. Nevertheless, unlike its predecessors, such as Friendster and MySpace, Facebook has managed to retain a number one position and continues to be a social networking phenomena. Some industry insiders still believe that Facebook is slowly dying. But the old, […]

How These Popular Brands Use Images To Boost Their Twitter Engagement

Ivan Ivanov posted on 7 July 2017 Read

The Emoji Movie is coming out in a few short months and while the initial response to the trailers has been overwhelmingly negative, the feature animation stands to show one thing. Social Media is changing the way we communicate and consume media. At first, the statement might seem rather unconventional, but a simple scroll on […]

How Disney Managed To Get There First On Social Media (Again)

Sahail Ashraf posted on 6 July 2017 Read

If there is one brand that others look to for inspiration on social media, it is arguably Disney. Not a simple beast, its social media covers many divisions and even vastly different products. Disney doesn’t just make movies. Toys, music and TV shows have long been part of the House of Mouse. But in recent […]

How To Create The Perfect Facebook Video With Free Online Tools

Ivan Ivanov posted on 5 July 2017 Read

Want to start sharing Facebook video posts, but cannot hire a video creation team? Let us show you just how you can improve your reach at little to no extra cost by learning to create videos via easy-to-use online video editing tools. The age old saying goes that a picture says a thousand words and […]

Introducing Social Audits

Ian Mullane posted on 3 July 2017 Read

Simple question, if you could have the below reports for your brands in less than 2 minutes, modified with your logo and colour scheme AND then have them sent to your inbox each month would you be happy? If the answer is ‘yes’ then prepare to start smiling as we’re announcing Locowise Social Audits. You […]

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