3 Guaranteed Ways To Impress Your Social Media Clients

Sahail Ashraf posted on 5 October 2016 Read

There’s nothing better than being clued up and ‘in the know’ when it comes to updating clients on the latest social media trends and techniques. Educating a client in need of guidance and best practices can feel great, especially if their confidence and results then visibly start to reach new heights in tandem. But, and […]

3 Social Media ‘Ifs And Buts’ You Could Be Wrongly Obsessing Over

Sahail Ashraf posted on 3 October 2016 Read

Sometimes, just sometimes. The wrong metrics and indicators get attributed to strategic goals in social media marketing. Subsequently, incorrect and sometimes misguided explanations for not achieving these goals can become a particularly unshakable habit. Especially if you don’t curtail them quickly. The importance of a brand’s social media efforts resulting in tangible outcomes is widely […]

Facebook Offers For Brands: New And Improved?

Sahail Ashraf posted on 30 September 2016 Read

Facebook may have lost a bit of its shine recently, but the one thing that people still appreciate in the world of marketing is the famous Offers service. Facebook Offers has been continuing to provide businesses with an effective way to target ads that build brand loyalty, and obviously sales. Facebook has recently brought out […]

What Twitter’s New Longer Tweets Mean For Social Content Managers

Sahail Ashraf posted on 26 September 2016 Read

Are you a social media manager or responsible for producing Twitter content? Thanks to a welcome update to the native platform, your working life may have just become easier overnight. A tweak to tweet composition is about to make content planning a considerably less bumpy ride, and may even open a few doors for you. […]

How To Avoid The Big Hurdles Brands Face In Social Media

Sahail Ashraf posted on 19 September 2016 Read

Social media is a big part of how brands market to an audience, so it’s vital that a brand gets it right. But unfortunately, it can also be incredibly difficult to get it right. Sometimes, it can even seem like there is nothing happening, despite your best efforts. Perhaps your brand and the team behind […]

Cold? Humourless? How To Create Relatable Social Media Content

Sahail Ashraf posted on 15 September 2016 Read

If you put ten social media marketers or managers in a room right now and asked them what they wanted for Christmas, the answer would be ‘more engagement’. It’s the Holy Grail of social media marketing. And you can never get enough of it. Social media is about engagement, and unless it is a continual […]

How To Become A Trusted Extension Of Your Client’s Social Media Team

Sahail Ashraf posted on 13 September 2016 Read

Many agency-side social media practitioners will at some stage face the challenge of maintaining the ‘invaluable source of insight’ persona. In this post, we’ll provide you with some guidance on how you may be able to strengthen a new or existing client relationship, by utilising specific features we’ve added to Locowise with collaborative client-agency teams […]

What Can Brands Learn From “Share a Coke and a Song” Campaign?

Sahail Ashraf posted on 8 September 2016 Read

As social media becomes an even more crowded space and innovative ideas are harder to come by, we can rely on Coca-Cola to push the envelope that little bit further. The huge brand has been riding quite a wave in recent years, with large campaigns that reach out to the literal billions that drink its […]

6 Most Important Principles Of Social Media Management

Sahail Ashraf posted on 6 September 2016 Read

If you’re a social media manager, you will probably recognise that you are currently working one of the hardest, most challenging jobs in marketing. The sheer depth to the tasks is immense, with so many different things to manage every day, and a ton of strategy based thinking alongside it. Getting it right is now […]

3 Steps To Upping Your Social Media Hashtag Reporting Game

Sahail Ashraf posted on 1 September 2016 Read

You know you need to track them. You understand the value they add to campaigns. So why has reporting the success and adoption of social media hashtags become such a headache? In June 2014, the word ‘hashtag’ got added to the Oxford English Dictionary. An undeniable milestone for social media indeed, signifying the influence it […]

Instagram Stories: Should Brands Proceed With Caution?

Sahail Ashraf posted on 30 August 2016 Read

Instagram is a major social media platform, but it suffers from engagement issues. To deal with these issues, it recently rolled out Instagram Stories, an attempt to get people (and brands) to use the service more. The whole thing is similar to Snapchat Stories, and Instagram photos and videos shared through Stories even have that […]

The Emoji Thing: A Guide For Brands

Sahail Ashraf posted on 24 August 2016 Read

Sometimes it’s hard to imagine a world without emojis. The cute and instantly expressive icons have pretty much taken over the Internet, and have absolutely dominated messaging. This is because they are easy to use and understand, and they have that immediate impact. We have seen emojis really take off on social media. Locowise now […]

7 Digital Agencies That Are Transforming Social Media

Sahail Ashraf posted on 22 August 2016 Read

Digital agencies are fast becoming a major factor in the growth of businesses. This is surpassing the simple sales factor, and becoming a situation where a digital agency can jump in and literally help to transform how a business makes its money. There are a few digital agencies that have risen to the very top […]

Should Your Brand Get Verified On Twitter

Sahail Ashraf posted on 19 August 2016 Read

While social media is very much an open book, allowing everyone to get involved, there are still one or two little ‘clubs’ that have sprung up. These are a reason there are platforms that not everyone has access to. Perhaps the biggest and most frustrating one for brands until very recently was the Twitter’s ‘verified’ […]

5 Superb Examples Of Social Media Campaigns For Blockbuster Movies

Sahail Ashraf posted on 10 August 2016 Read

Social media has found a very special place in the world of movies. It has kind of happened quickly. Movies ignored social to a large degree until relatively recently, with some campaigns effectively guaranteeing a movie’s success on release (or at least some kind of profit). Now, movies and social media have settled into a […]

Rio 2016: A Tricky Time For Brands On Social Media

Sahail Ashraf posted on 8 August 2016 Read

The world’s TV screens and web feeds are full of action from the Rio Olympics. This means plenty of excitement and competition. What it probably doesn’t mean this time around is a corresponding glut of coverage by brands online. This is because unless you’re a sponsor (and this means being as big as Coca-Cola), there […]

How To Make Your Facebook Page Cover Photo A Key Part Of Your Marketing Awesomeness

Sahail Ashraf posted on 5 August 2016 Read

Remember the last time you went to a party and made a ridiculously bad first impression? Wasn’t good, right? You felt nervous, ignored and generally a social outcast. It happens. Well just imagine if your brand had that poor quality first impression every day. How about every minute of the day? If your Facebook page […]

How To Master Your Social Media Marketing In Ten Hours Per Week

Sahail Ashraf posted on 3 August 2016 Read

A recent study showed that a large portion of brands don’t have dedicated, full-time social media managers, but run their profiles in 10 hours or less per week. We like a challenge, and we don’t shy away from the big ones. We thought we would take a look at how you could do all your […]

5 Up-And-Coming Brands On Facebook And The Lessons We Can Learn From Them

Sahail Ashraf posted on 29 July 2016 Read

Facebook is a funny old thing, and one of the funniest aspects of Facebook right now for brands is that even the most ‘up-and-coming’ brands are pretty much rocking it on the platform. The brands we are going to be looking at today are ‘up and coming’, but the fact is that they have huge […]

8 Surefire Ways To Ace Lead Generation On Social Media

Sahail Ashraf posted on 27 July 2016 Read

Brands have come to a bit of a crossroads on social media. That crossroads came about mainly because the initial approach to social was firmly locked down into one area: brand amplification. Marketing on Facebook and Twitter seemed to be just that, a way to get your message across and hopefully use the platforms to […]

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