Four Caveats For Your New Social Media Client

Sahail Ashraf posted on 6 December 2016 Read

With social media being such an exciting and shiny landscape, it’s easy for new clients to get carried away. As a social media agency, it’s important, obviously, to create a sense of excitement and vision. But at the same time, it’s vital to make sure that the new client is fully aware of the limitations […]

What Brands Can Learn From The First Ever Twitter Awards

Sahail Ashraf posted on 2 December 2016 Read

It was bound to happen. One of the most powerful social media platforms around has decided that it deserves its own glitzy awards event. Twitter has just delivered its first set of winners of the Twitter Awards. These awards are centered around a few key aspects of what it takes to be successful and ground-breaking […]

The Five Social Media Emergencies Your Next Client Could Have

Sahail Ashraf posted on 30 November 2016 Read

There’s nothing like landing a new big client, and social media agencies know this. But one of the biggest issues facing a social media agency when a new client shows up is the emergency work that often needs doing. If the client has spent years doing their own social media, chances are there are a […]

How And Why You Should Do A Snapchat Takeover

Sahail Ashraf posted on 28 November 2016 Read

Let’s face it. Brands are having a tough time on social media right now. With the market saturated beyond any kind of prediction, it’s important that the brand focuses on techniques and strategies that bring quick and powerful reach and engagement. If this doesn’t happen, more time is wasted. Not to mention budget. New ideas […]

How To Create A Social Media Ambassador Project For Your Employees

Sahail Ashraf posted on 25 November 2016 Read

You may not have noticed (we guess that you have) that social media organic reach is dwindling. It’s a problem. It’s not the only problem brands face on social, but one that will probably reflect the fact that social media is always changing. Things happen in cycles, so we reckon that as new platforms and […]

How To Get Started On Twitch: A Beginner’s Guide For Brands

Sahail Ashraf posted on 21 November 2016 Read

We all know that social media has its share of juggernauts, of big names. Even someone completely detached from the industry knows what Facebook is, or Twitter. And as the last few years have shown us, for a newcomer to have an impact it often has to be considerably disruptive (like Snapchat) or incredibly slick […]

What To Do If Your Client Is Floundering On Social Media

Sahail Ashraf posted on 18 November 2016 Read

If you’re an agency and you have a client who needs a little help, or a reboot on their social media work, it can be easy to feel overwhelmed. But it is at precisely this stage that you need to show professionalism and expertise. This is especially true if the client is really suffering online […]

What Should Brands Do About The Instagram Comment Moderation Tool?

Sahail Ashraf posted on 16 November 2016 Read

Instagram is becoming more than just popular, and brands have been quick to jump on this particular train, with some excellent work completed by companies all over the world. But Instagram also has its ups and downs, and perhaps the best example of this is the move recently that the platform took to help with […]

Vine Is Dead. Should Brands Panic?

Sahail Ashraf posted on 11 November 2016 Read

So Vine is dead. Twitter is closing it down. They won’t listen to users and they won’t listen to the media. The platform is for the scrapheap. All that remains now is to pick up the pieces. For all those Vine stars who became famous because they could cram meaningful content into a six second […]

Social Media Agency? Got A New Client? Here’s What To Do Next

Sahail Ashraf posted on 9 November 2016 Read

Social media agencies have it tough, because one of the very first things they have to do when they have won a new client is develop a content strategy for them. Initially, it can seem pretty easy. What is the client doing, and is it working? But after a while it soon becomes clear that […]

How To Get Your Brand Launched On LinkedIn Company Pages

Sahail Ashraf posted on 4 November 2016 Read

Okay, Linkedin may have this reputation for being uber professional and not a little stuck-up, but if you’re a brand, there is one aspect of the platform that you need to get your teeth stuck into. Creating a company page is simple, but making sure it does the job you want it to, and warrants […]

Six Steps To Successfully Launch Your Brand On Instagram

Sahail Ashraf posted on 2 November 2016 Read

Instagram is a cinch to get started on but a bit of a hard nut to truly crack. Brands have a big hill to climb if they want to get the utmost out of the social media darling, but we’ve put together some quick tips that should make it a little easier for you to […]

5 Damaging Myths About Social Media Influencer Marketing

Sahail Ashraf posted on 31 October 2016 Read

Influencers. We’ve known for a long time now that having a good connection with influencers is one of the very best ways to get your brand message amplified, and bring your brand into the limelight. We have also known (for a long time) that you can’t rush into it. But there are some other aspects […]

7 Steps To Successfully Launch A Twitter Profile

Sahail Ashraf posted on 28 October 2016 Read

Twitter has long been accepted as one of the very best ways to quickly launch and grow an online brand. It is fast and fluid, and great fun too. If you haven’t yet set up a Twitter account for your brand, fear not. We have put together a quick and easy guide for you to […]

How Brands Can Do Great Customer Support On Twitter And Boost The Revenue

Sahail Ashraf posted on 24 October 2016 Read

Everyone knows that when you get service with a smile, you’re more likely to recommend the providers of the service to your friends. Make me happy, and I’ll send more customers your way. This has always been the case in business, and it has become even more obvious as social media has steadily taken over […]

How To Get Your Brand To “Look” Right On Social Media

Sahail Ashraf posted on 21 October 2016 Read

Social media can be a bit of a wasteland for brands unless a company actually stands out. If you’ve worked hard to create a brand that does a lot of good, and genuinely has its own voice, it can be dispiriting to find that your social media accounts seem soulless and flat. There is a […]

How To Become An Influencer Marketing Expert On Instagram

Sahail Ashraf posted on 17 October 2016 Read

Yes, that’s right, influencer marketing is a thing on Instagram too. With influencer marketing being one of the most talked about strategies of the moment, it pays to know where you’re at with Instagram. It is a platform you can see massive ROI on with this technique. We’re going to take a look at the […]

Quick Wins To Help You Engage An Audience On Social Media

Sahail Ashraf posted on 14 October 2016 Read

All brands know that social media can be a pretty lonely place unless you have an audience. And when it comes to making sure that you get ROI on all of that hard work on social, the audience has to be targeted and focused on you and your offering. And that’s before you even begin […]

Louise Delage: An Instagram Masterclass For Brands

Sahail Ashraf posted on 12 October 2016 Read

Nothing on social media is ever easy. And it all takes a ton of work. These words may be universally accepted by most social media managers on the planet, but every now and then there is an exception to the rule. There’s always an example of a social media campaign that totally floats such concepts, […]

How To Launch Your Brand On Social Media Like A Pro

Sahail Ashraf posted on 10 October 2016 Read

You know when they spend millions on building a ship, a big ocean liner, for example, and they launch it with a bottle of champagne and a huge fanfare? That’s what you should be doing with your brand on social media. Okay, the bottle of champagne may be pushing it a little, but the fanfare […]

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