How Do The Top Social Media Marketing Blogs Use Facebook

Ivan Ivanov posted on 29 August 2017 Read

A few months back, Social Media Examiner revealed their picks for the top social media marketing blogs. Picked by a special jury and ranked by various factors, the blogs provide valuable advice to social media marketers, business and individuals alike. This market audit is part of our market watch series, where we take a look […]

12 Steps To Effortlessly Include YouTube Into Your Social Media Strategy

Ivan Ivanov posted on 28 August 2017 Read

Here on this blog, we often talk about the importance of video on social media. We’ve also discussed how easy it might be to recycle video content across multiple different platforms. Thus, it should come as no surprise that we are now going to help you out to easily create a YouTube content strategy around […]

How To Validate The True Value Of An Instagram Influencer (And Avoid The Pods)

Sahail Ashraf posted on 25 August 2017 Read

Influencers are becoming harder to find. There is a good reason for this. As the phenomenon took off, people realised that influencers could be defined in many different ways. In fact, common sense methods dominated. Influencers with relatively small follower numbers (compared to, say, Jack Dorsey) became fair game. And a free gift or some […]

The Twitter To-Do Checklist For Social Media Marketers

Ivan Ivanov posted on 24 August 2017 Read

During the past few weeks, the future of Twitter seems to be hanging in the balance. The stock of the social media microblogging platform is falling, and their active user base numbers don’t seem to be painting a good picture either. Nevertheless, with the fast paced changes we often experience on social media, you never […]

5 Ways To Future Proof Your Social Media Content Marketing Strategy

Ivan Ivanov posted on 23 August 2017 Read

Before Facebook, there was Friendster, while before YouTube there was ShareYourWorld. And do you remember when the iPhone was first introduced and MySpace was all the rage? That was a mere 10 years ago. In the span of a decade, our modern culture and lifestyle have changed unimaginably. Computers and laptops have already been replaced […]

How To Convert Your Instagram Engagement Into Sales

Ivan Ivanov posted on 22 August 2017 Read

All social media platforms share similar traits. Much like Twitter is a platform to easily reach your brand followers, Facebook is a potent way to interact with your audience. And while Instagram likes and comments are often compared to the same post actions on other platforms, the photo sharing network is quite different. Ever since […]

How To Come Up With Your Next Instagram Marketing Campaign Hashtag

Sahail Ashraf posted on 21 August 2017 Read

Hashtags are now being used effectively by brands across the social media space. It is easy to understand why. The process of tagging your posts makes it a whole lot easier for people to connect and engage. The use of hashtags on any platform, not just Instagram, is something that a brand has to work […]

Should I Use A Unique Hashtag Or Jump On A Trend For My Instagram Campaign?

Ivan Ivanov posted on 18 August 2017 Read

Machine learning is slowly transforming the way we interact with visual content. When you type “beach” in your Google Photos, the Assistant will find and show you all the photos from your summer holidays. But among them, there will be a few images that shouldn’t be there. The fact of the matter is that AI […]

5 Out Of The Box Ideas To Boost Your Facebook Live Broadcasts

Ivan Ivanov posted on 17 August 2017 Read

When taken at face value, the Internet culture driven social media success seems to depend on a dash of creativity and a ton of luck. Yet, the more one looks at the data, the clearer the picture gets. Engagement boils down to the intrinsic value a post brings to the audience. And this can’t be […]

Social Audits Are Now Out Of Beta And In The Primetime

Ian Mullane posted on 16 August 2017 Read

With Social Audits you get presentation ready social media audits in minutes. We launched Social Audits in beta on 3rd July and today we’re happy to announce that Social Audits are now out of beta and everyone can use them. We set out to build a tool to make you an instant superhero. A tool […]

6 Steps To Win Massive Follower Numbers For Your Instagram Business Profile

Sahail Ashraf posted on 15 August 2017 Read

If there is one thing that all brands (apart from the superstar brands of this world) all suffer with online, it’s follower problems on Instagram. Perhaps the one platform that is hardest to crack, Instagram has developed a reputation. A brand with a business profile on the platform has a mighty fight ahead of them, […]

3 Century-Old Marketing Strategies That Still Work Even In Social Media

Ivan Ivanov posted on 14 August 2017 Read

One of the benefits of the digitalization of information is the huge amounts of new data to which experts have access. Today, analyzing the success of your social media marketing campaign is far easier than ever before. With just a few clicks, you’d be able to know the engagement rates of each one of your […]

Do I Need To Optimize My Instagram Business Profile For SEO?

Ivan Ivanov posted on 11 August 2017 Read

We are living in a world dominated by search engines. With 95% of the search traffic going through Google, Alphabet is constantly updating and changing its algorithms to ensure the best user experience. Google’s vision is for one to be able to find the information they seek the fastest way possible. And that’s why search […]

Facebook Continues To Crush It But Ads Are 24% More Expensive Than Last Year

Tina Ahmed posted on 10 August 2017 Read

This is our Facebook page likes growth and post engagement study for the month of July 2017. In these studies, we look at the performance of 5,000 Facebook pages to help you understand what the audience growth and content engagement standards are on the platform. This helps you see how your own pages perform and […]

The Facebook News Feed Algorithm And Your Brand

Sahail Ashraf posted on 9 August 2017 Read

If there’s one place on social media where there is a huge daily struggle to rise above the ‘noise’ it is Twitter. With tweets appearing literally every second, and in their thousands across the platform, your contribution has to be pretty special to get a look-in. And this is becoming the same situation on Facebook. […]

17 Questions Social Media Marketers Should Ask Themselves Before Posting On Instagram

Ivan Ivanov posted on 8 August 2017 Read

Instagram is quickly becoming one of the most popular social media platforms for marketers and advertisers. While Facebook still has the biggest audience, as our recent reports show, the engagement rates on the photo sharing platform are as much as 70 percent higher. But simply jumping on the bandwagon and posting the same photos that […]

Instagram Follower Growth And Post Engagement Hit A New Low Point

Tina Ahmed posted on 7 August 2017 Read

This is our Instagram growth and engagement study for July 2017. In these monthly studies, we look at 2,500 profiles and their growth and engagement on the platform. We also look at the latest product improvements and other news too. All this to help you identify the trends and standards on the platform, and to […]

5 Ways To Make Vertical Video Work For You

Sahail Ashraf posted on 4 August 2017 Read

Vertical video. Now that’s a phrase that you don’t hear very often. The two words that until very recently symbolised an outdated view of how to manage video online. Marketers would hear the two words and laugh, or at the very least pretend they didn’t hear them. Video has been traditionally horizontal or ‘landscape’. This […]

Three Brands With Incredible Facebook Pages

Sahail Ashraf posted on 3 August 2017 Read

Facebook was never that simple a platform to be on. It is still constantly updating as well. And whether these changes involve a new algorithm or just a new way of laying out your brand’s page, most of it helps make Facebook a better place to be. And sometimes the way Facebook actually works makes […]

5 Most Unintentionally Successful Social Media Marketing Campaigns Ever

Ivan Ivanov posted on 2 August 2017 Read

There’s no place like the internet. Stars are made every day, weird trends take the world by storm and everything can become viral seemingly out of nowhere. The pound symbol has been officially replaced by the hashtag and the hype train never stops. What is also obvious is that brands want to get in on […]

← Older Posts Newer Posts →

Social Performance Measurement For Agencies