How To Make Your Product More Instagramable

Sahail Ashraf posted on 26 September 2017 Read

One of the most important aspects of Instagram that brands need to get right is the visual one. It is and always will be a visual platform with images and video ruling the roost as regards to the engagement. The only problem is, some brands find it difficult to pull together images or posts that […]

The Top Eight Brands On Facebook

Ivan Ivanov posted on 25 September 2017 Read

Facebook is by far the largest social media platform available today. With over 1.49 billion active monthly users, the network has managed to achieve noticeable growth and is still the platform of choice for social media marketers. Despite the scare with sudden drops in engagement in previous years, Facebook proved to be a trendsetter by […]

Does The Competitive Benchmarking Matter On Instagram?

Ivan Ivanov posted on 22 September 2017 Read

All social media managers have their eyes on Instagram’s growth in engagement. And they rightfully do so. Despite the constant shadowbanning of spammy and bot accounts, the social network still managed to mark an increase in user’s growth in June and July. Instagram is slowly becoming “the place to be” for brands. But that brings […]

4 Step Guide To Creating A Facebook Content Strategy For Your Brand

Ivan Ivanov posted on 21 September 2017 Read

There’s no doubt that Facebook is one of the top social media platforms. With a constant user growth and adapting to a new network paradigm shift towards more engaging content, Facebook is not MySpace or Friendster. It has established itself to be a spot for all things social. And that means you can’t start your […]

How Instagram Photos Paint A Bigger Picture

Ivan Ivanov posted on 20 September 2017 Read

Comparing a social media influencer or brand profile on Instagram with that of a regular Joe there is often a noticeable difference. You see it, you feel it, yet most people just can’t put their finger on it. The first item that comes to mind usually is the quality. And for the most part, this […]

Facebook Page Likes Growth Rebounds After The Record Low July

Tina Ahmed posted on 19 September 2017 Read

This is our Facebook page growth and engagement study for the month of August 2017. In our monthly studies, we look at the performance of 5,000 pages to help you understand the standards on Facebook. This helps you see how your own pages perform and analyse the results of your efforts. Page likes growth rebounds […]

Top 5 Best Luxury Car Brands On Facebook

Sahail Ashraf posted on 18 September 2017 Read

Luxury automobile companies have never really been slow on the uptake with social media, well the big brands haven’t anyway. And if you took a look at any of the big brands on Facebook, Instagram and so on, you would see clear voices and an informed approach to social media. They seem to know what […]

How To Harness Social Media For More Website Traffic

Sahail Ashraf posted on 15 September 2017 Read

Every brand has a website, even if it is one that has been left to fester over a number of years. The problem with websites is that some brands feel that the only work that needs doing on the things is what happens when they are created. That’s basically it. Someone creates a website for […]

How To Make The Case For Content Marketing And Win More Work

Sahail Ashraf posted on 14 September 2017 Read

Content marketing is still here. It may be as old as the hills, but the benefits are not going away, and the vast majority of brands are still interested in content. Agencies, therefore, have to make sure they are providing effective content marketing solutions to clients. However, if we were to say that all content […]

ANUNCIANDO AUDITORÍAS DE CAMPAÑA DE MEDIOS SOCIALES

Sahail Ashraf posted on 13 September 2017 Read

Estamos felices de anunciar la cuarta adición a nuestra familia de Auditorías Sociales: Auditoría de Campaña. Se recomienda la auditoría de campaña para realizar una auditoría de una campaña específica de marketing o hashtag. Usted elige su marca principal (perfil de Facebook, Instagram o Twitter a la que tiene acceso de administrador) y seleccione las […]

More Than 50% Of Brands On Instagram Posted At Least One Instagram Story Last Month

Tina Ahmed posted on 13 September 2017 Read

Welcome to our Instagram growth and engagement study for August 2017. In these monthly studies, we look at 2,500 Instagram profiles and their growth and engagement on the platform. We also look at the latest product improvements and other news too to help you identify the trends and standards on the platform. Engagement still at […]

Announcing Social Media Campaign Audit

Ian Mullane posted on 12 September 2017 Read

We’re happy to announce the fourth addition to our family of Social Audits: Campaign Audit. Campaign Audit is recommended for when doing an audit of a specific marketing or hashtag campaign. You choose your Primary Brand (Facebook, Instagram or Twitter profile you have admin access to) and select the individual posts that are part of […]

Which Sports Shoe Brands Are Crushing It On Instagram?

Ivan Ivanov posted on 11 September 2017 Read

When discussing different Instagram social media marketing topics, we often include Adidas as an example. For the most part, their campaign is creative, professional and manages to represent the brand in a coherent manner. Furthermore, it is consistent in its review and adaptation of content and manages to note steady engagement rates and growth. In […]

From Meet and Greet to Q and A: 20 Inspiring Facebook Live Broadcast Ideas

Ivan Ivanov posted on 7 September 2017 Read

Facebook live video is slowly but surely becoming the most engaging type of post on the social platform. Due to its interactive nature, live broadcasting can deliver dozens of new viewers to your Facebook page. Plus, with the ability to directly address your audience, sending out a marketing message has never been easier. It’s easy […]

How To Mitigate The Risk Of Social Media Platform Dependency

Sahail Ashraf posted on 6 September 2017 Read

Social media is unpredictable. This will not change, and it’s part of the excitement involved in being a part of it. But suppose the unthinkable happens and your social media channel of choice suddenly disappears? Or it has a major security breach and has to be closed down indefinitely? If this kind of scenario takes […]

How To Get More Engagement On Social Even When Your Brand Is Boring

Sahail Ashraf posted on 5 September 2017 Read

There’s nothing wrong with being boring. But there is everything wrong with being boring about stuff that you care about. If you run a company or you have a client with a company that is generally boring, as in having a product or service that isn’t going to wow everyone, it’s no big deal. If […]

What A Facebook Page Should Look Like In 2017

Ivan Ivanov posted on 4 September 2017 Read

The way we use social media has rapidly changed in less than a decade. Much like the rise of the Internet in the 1990s and the early 2000s redefined the idea of a webpage, the past few years have transformed the way we see and use online networking platforms. With Facebook being the first place […]

How To Avoid (Or Manage) A PR Meltdown On Social Media

Sahail Ashraf posted on 1 September 2017 Read

You’ve worked hard to get your client’s brand out there on social media, and to boost engagement for that brand. But suddenly something awful happens. One of your social media accounts is updated by an employee, and it isn’t pretty. The post doesn’t fit in with the brand voice, which is bad enough, but the […]

5 Handy Features To Use To Make Instagram Even More Effective For Your Brand

Sahail Ashraf posted on 31 August 2017 Read

Instagram is one of those platforms that pretty much any brand can benefit from. It also has numerous features that enhance the marketing experience. The good news is that there are five features that we feel should become part of every agency’s playbook. As an agency, you need to keep your client out there and […]

5 Effective Facebook Ad Examples Your Brand Can Learn From

Ivan Ivanov posted on 30 August 2017 Read

We are living in dynamic times for advertising. With the rise of social media platforms and online content slowly becoming the top form of entertainment used by people, inbound marketing is the top choice for brands and businesses of all shapes and sizes. The ability to humanize your brand and present yourself directly to a […]

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