Social Performance Measurement For Agencies
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The Top UK Lifestyle Brands On Instagram
Sahail Ashraf posted on 6 December 2017 Read
Lifestyle brands are big business, and this is often reflected in the social media accounts that they run. From cookery to exercise, social media has allowed numerous brands to develop and set up their ‘shop’ online. In the Locowise Leaderboard, we focused on the largest lifestyle brands that have Instagram accounts in the UK and […]
The Ultimate Business Guide For Using Social Media Marketing In 2018
Sahail Ashraf posted on 5 December 2017 Read
As we sit, just weeks away from the New Year, it is becoming increasingly apparent that social media for businesses is going to experience plenty of change in 2018. Nothing will go away (including Facebook) but changes will happen. The best thing we could do as a gift from us to you as the year […]
La Mejor Guía Empresarial Acerca del Marketing en Redes Sociales para el 2018
Sahail Ashraf posted on 5 December 2017 Read
A medida que esperamos a solo unas semanas la llegada del Fin de Año, se vuelve cada vez más evidente que las redes sociales para las empresas se verán suscitadas de cambios en este 2018. Nada se irá (incluyendo Facebook) pero los cambios serán inevitables. Lo mejor que podemos hacer como regalo nuestro para ti, […]
The Top 10 Facebook Pages In South Asia
Tina Ahmed posted on 4 December 2017 Read
In this installation of our Brand Leaderboard ranking reports for Asia Pacific, we’re heading down south and looking at the top ten pages for South Asia. We’ll start things off by looking at the region overall before delving deeper into the top pages for India and Pakistan. We’ve decided to rank the pages by Audience […]
La Nueva Era de los Anuncios: Cómo el Microtargeting en las Redes Sociales Puede Hacerte Una Superestrella
Sahail Ashraf posted on 1 December 2017 Read
Facebook y Twitter se encuentran repletos de controversia con respecto a sus técnicas de microtargeting. Llegando hasta borrar datos relacionado al caso, estos titanes de las redes sociales han supuestamente ayudado a individuos rusos a virar las elecciones presidenciales de Estados Unidos en el 2016, permitiéndoles lanzar anuncios altamente selectivos y particularmente políticos. A estas […]
The New Age Of Ads: How Social Media Microtargeting Can Make You A Star
Ivan Ivanov posted on 1 December 2017 Read
Facebook and Twitter are currently vowed with controversy with regard to their microtargeting advertising. Going as far as deleting data tied to the case, the social networking behemoths have reportedly helped Russian individuals swing the US 2016 Presidential elections by allowing them to run highly targeted and specific political ads. At this point in time, […]
The Difference Between SEO And SMM Traffic: What Every Business Should Know
Ivan Ivanov posted on 30 November 2017 Read
The two leading services in the digital world, these past few years, are search engine optimization and social media marketing. Often, both are aimed at increasing the traffic of a website, related to a particular brand and/or business. And while both are valuable in their own manner, the end-goal website is usually optimized to best […]
La diferencia entre el tráfico SEO y SMM: lo que todo negocio debería saber
Sahail Ashraf posted on 30 November 2017 Read
Los dos servicios líderes en el mundo digital, en los últimos años, son la optimización de motores de búsqueda y el marketing en redes sociales. A menudo, ambos están destinados a aumentar el tráfico de un sitio web, relacionado con una marca o negocio en particular. Y si bien ambos son valiosos a su manera, […]
How Written Content Is Still Relevant On Social Media
Sahail Ashraf posted on 29 November 2017 Read
If you are involved, in any way, with social media and branding, you will be fully aware of the pressures that writers are under right now. Okay, they may not be showing it, but they are expecting something big to happen to written content. When social media channels start to ask for more video, and […]
Cómo la Redacción Contenido Sigue Siendo Relevante en las Redes Sociales
Sahail Ashraf posted on 29 November 2017 Read
Sin estás involucrado de alguna manera con las redes sociales y el branding, sabrás de la presión bajo la que actualmente los escritores se encuentran. Bien, tal vez no lo muestren, pero están a la expectativa de que algo grande ocurra en el mundo de la redacción. Cuando los canales de las redes sociales solicitan […]
The Top 10 Facebook Pages In East Asia
Jake Camacho posted on 28 November 2017 Read
For the next installment of our Asian Leaderboard rankings, we’ll be honing in on the East Asia region, with a focus on the top ranked pages for Japan, Hong Kong, Taiwan, and South Korea. This time around, we’ve decided to rank the pages by audience size – large pages reign supreme in our Top 10 […]
Sólo el 7% de las marcas publicaron historias de Instagram en Octubre
Sahail Ashraf posted on 27 November 2017 Read
Bienvenido a nuestro estudio de crecimiento y participación de Instagram del mes de Octubre. Finalmente, el mes pasado Instagram actualizó su API y añadió muchas ideas adicionales para los perfiles de negocio de Instagram. Este mes vamos a ampliar nuestra investigación con todos estos datos nuevos y emocionantes con la esperanza de que te sean […]
How The British Music Industry Uses Instagram And Facebook
Sahail Ashraf posted on 27 November 2017 Read
As any brand is aware, there are a few factors in social media work that prove the value of that work. For example, engagement means that your audience is clicking on and joining in your conversation, and interacting. This is different to audience size or reach. Reach is the size of your audience that has […]
Cómo la Industria de la Música Británica Usa Instagram y Facebook
Sahail Ashraf posted on 27 November 2017 Read
Como muchas marcas saben, existen un par de factores en el trabajo de las redes sociales que prueban el valor de ésta labor. Por ejemplo, la participación significa que tu audiencia está haciendo clic en tu contenido y que se está uniendo a tu conversación, interactuando. Esto se diferencia de la audiencia y el alcance. […]
How To Say ‘No’ To A Client (And Why You Might Have To)
Sahail Ashraf posted on 24 November 2017 Read
As a member of a digital agency, you’re part of a growing industry. It’s an exciting one too. But part of that growth can be problematic. The biggest and most enduring agencies are able to stay objective, and this is most obvious in the kind of clients they go after, and work with. Being able […]
Cómo Decirle “No” A Un Cliente (Y Porque Tal Vez Debas Hacerlo)
Sahail Ashraf posted on 24 November 2017 Read
Como miembro de una agencia digital, formas partes de una industria en crecimiento. Una bastante emocionante, además. Pero una parte de ese crecimiento puede resultar problemática. Algunas de las agencias más grandes y duraderas son capaces to mantenerse objetivas esto es más evidente en el tipo de clientes que buscan y con los que trabajan. […]
Only 7% Of Brands Posted Instagram Stories In October
Tina Ahmed posted on 23 November 2017 Read
Welcome to our Instagram growth and engagement study for the month of October. Instagram finally updated their API last month adding a lot of extra insights for Instagram Business Profiles. We’re going to expand our research this month with all this new and exciting data in the hope that you’ll find it useful. Do sign […]
The Top 5 Instagram Pages in USA
Sahail Ashraf posted on 22 November 2017 Read
Read our updated blog post on the top 5 Instagram pages in the USA to follow, click here. Out of curiosity, have you ever wondered which are the top performing Instagram pages in the USA? We’ve had a look at these brands and have ranked them using our latest Leaderboard tool. And the results? Well… […]
The Top 10 Facebook Pages In Australia And New Zealand
Jake Camacho posted on 21 November 2017 Read
In this article, we’ll take a look at the top ten Facebook pages in our Locowise Brand Leaderboard for Australia and New Zealand. The pages have been ranked by ‘Brand Score’, our very own barometer of social media success, which takes into account a number of factors including engagement, audience size, sentiment, and more. Note: […]
Cómo Usar la Estructura de las Páginas Localizadas de las Páginas Globales de Facebook
Sahail Ashraf posted on 20 November 2017 Read
La globalización es uno de los objetivos principales para cualquier tipo de negocio. Al dirigir una marca multinacional, serás capaz de sacar provecho al mercado global, maximizando tu alcance y tus ganancias. Y asimismo con otros asuntos relacionado a los negocios, en la era digital en la que vivimos ha hecho un proceso más impecable […]