How To Get More Engagement On Social Even When Your Brand Is Boring

Sahail Ashraf posted on 5 September 2017 Read

There’s nothing wrong with being boring. But there is everything wrong with being boring about stuff that you care about. If you run a company or you have a client with a company that is generally boring, as in having a product or service that isn’t going to wow everyone, it’s no big deal. If […]

How To Avoid (Or Manage) A PR Meltdown On Social Media

Sahail Ashraf posted on 1 September 2017 Read

You’ve worked hard to get your client’s brand out there on social media, and to boost engagement for that brand. But suddenly something awful happens. One of your social media accounts is updated by an employee, and it isn’t pretty. The post doesn’t fit in with the brand voice, which is bad enough, but the […]

5 Handy Features To Use To Make Instagram Even More Effective For Your Brand

Sahail Ashraf posted on 31 August 2017 Read

Instagram is one of those platforms that pretty much any brand can benefit from. It also has numerous features that enhance the marketing experience. The good news is that there are five features that we feel should become part of every agency’s playbook. As an agency, you need to keep your client out there and […]

How To Validate The True Value Of An Instagram Influencer (And Avoid The Pods)

Sahail Ashraf posted on 25 August 2017 Read

Influencers are becoming harder to find. There is a good reason for this. As the phenomenon took off, people realised that influencers could be defined in many different ways. In fact, common sense methods dominated. Influencers with relatively small follower numbers (compared to, say, Jack Dorsey) became fair game. And a free gift or some […]

How To Come Up With Your Next Instagram Marketing Campaign Hashtag

Sahail Ashraf posted on 21 August 2017 Read

Hashtags are now being used effectively by brands across the social media space. It is easy to understand why. The process of tagging your posts makes it a whole lot easier for people to connect and engage. The use of hashtags on any platform, not just Instagram, is something that a brand has to work […]

6 Steps To Win Massive Follower Numbers For Your Instagram Business Profile

Sahail Ashraf posted on 15 August 2017 Read

If there is one thing that all brands (apart from the superstar brands of this world) all suffer with online, it’s follower problems on Instagram. Perhaps the one platform that is hardest to crack, Instagram has developed a reputation. A brand with a business profile on the platform has a mighty fight ahead of them, […]

The Facebook News Feed Algorithm And Your Brand

Sahail Ashraf posted on 9 August 2017 Read

If there’s one place on social media where there is a huge daily struggle to rise above the ‘noise’ it is Twitter. With tweets appearing literally every second, and in their thousands across the platform, your contribution has to be pretty special to get a look-in. And this is becoming the same situation on Facebook. […]

5 Ways To Make Vertical Video Work For You

Sahail Ashraf posted on 4 August 2017 Read

Vertical video. Now that’s a phrase that you don’t hear very often. The two words that until very recently symbolised an outdated view of how to manage video online. Marketers would hear the two words and laugh, or at the very least pretend they didn’t hear them. Video has been traditionally horizontal or ‘landscape’. This […]

Three Brands With Incredible Facebook Pages

Sahail Ashraf posted on 3 August 2017 Read

Facebook was never that simple a platform to be on. It is still constantly updating as well. And whether these changes involve a new algorithm or just a new way of laying out your brand’s page, most of it helps make Facebook a better place to be. And sometimes the way Facebook actually works makes […]

McDonald’s Trounces Rivals In Battle For Facebook Audience But The Key Difference Is In Engagement

Sahail Ashraf posted on 31 July 2017 Read

We have seen many times in the past a wonderfully savvy set of social media accounts in the fast food industry. Even those restaurants that still sell, essentially, fast food, have the same look and feel as the McDonald’s and the Burger Kings of the world. There must be something in it. It’s a market […]

Hottest Brands On Instagram In 2017

Sahail Ashraf posted on 28 July 2017 Read

Instagram continues to be the darling of the social media world, and the ease of use and generally happy dynamic behind the platform means that brands can use it to connect and engage relatively easily. But some brands have had an amazing 2017 so far, with feeds that just keep having a huge impact. We […]

Remember Facebook Groups? Perhaps We Should Revisit?

Sahail Ashraf posted on 26 July 2017 Read

Facebook is an absolutely essential part of any brand’s marketing strategy. If you are not on the platform, you’re nobody. Brands have worked hard and built their little spots on Facebook, but there is one particular aspect of Facebook that many companies don’t put 100% into. Facebook Groups has been around for ages as a […]

The New Authenticity On Social Media

Sahail Ashraf posted on 21 July 2017 Read

It is not easy to be authentic on social. Even if your client’s posts are relaxed and calm and don’t sell stuff, chances are they will turn up the noise every now and then. Take a moment to look through some social feeds today and we bet you will see a strong call to action […]

How Your Brand Can Benefit From The Continuing Boom In Social Media Micro-Influencers

Sahail Ashraf posted on 20 July 2017 Read

We are now all fully aware of what Influencer Marketing is and how it is effective for many brands across the planet. All kinds of brands, from large corporations to small businesses, are dipping their toes into the world of the influencer online. It works, and it also seems to be developing into an industry. […]

How To Build A Better Relationship With Your Brand’s Social Media Audience

Sahail Ashraf posted on 11 July 2017 Read

There is one clear aspect of social media that helps it to stand head and shoulders above the other marketing channels you may have access to. Of course, there are lots of shiny bells and whistles and plenty of platforms to develop a presence on, but the whole thing, the whole shebang, relies upon one […]

How Disney Managed To Get There First On Social Media (Again)

Sahail Ashraf posted on 6 July 2017 Read

If there is one brand that others look to for inspiration on social media, it is arguably Disney. Not a simple beast, its social media covers many divisions and even vastly different products. Disney doesn’t just make movies. Toys, music and TV shows have long been part of the House of Mouse. But in recent […]

How To Use Social Media To Increase The Value Of A Customer Relationship

Sahail Ashraf posted on 23 June 2017 Read

It takes around five times more money to find a new customer than it does to retain an existing one. And using social media to do this can often be easier than you think. The ease of use and the low cost involved in a number of social media actions means that you can put […]

What Are The Signs That Your Social Media Marketing Is Working? Industry Experts Weigh In

Sahail Ashraf posted on 21 June 2017 Read

When it comes to your social media marketing, are you aware of whether or not it’s working? Do you know the signs to watch out for? You’ve spent the time planning the strategy and setting the goals. Now it’s time to turn your attention to the impact of your social media marketing. Here are signs […]

What Makes Content Go Viral? We Give You Insights From The Industry Experts

Sahail Ashraf posted on 20 June 2017 Read

Viral content can be described as any piece of media that suddenly becomes an online sensation. We’ve all seen one, but the million dollar question is do we know how to create one. Creating content that travels virally is no easy task. Many would deem it impossible. Is this true? Eleven industry experts weigh in. […]

Peloton And The Beauty Of Video

Sahail Ashraf posted on 15 June 2017 Read

Peloton is a brand that is (not) going places. Okay, excuse the opening sentence (it will make sense later), but it’s a company that has very much revolutionised the fitness industry, and we expect that there will be a hundred copycats by the time you finish this article. This is a good thing, obviously. But […]

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