Facebook releases ‘Shop’ tab in App

Sahail Ashraf posted on 3 September 2020 Read

Facebook is moving closer to being a shopping platform. It’s latest move, headed up by Zuckerberg himself, is to create a shop tab that can be used within the Facebook app Facebook has yet again moved closer to becoming a shopping and retail hub. It has just released a special ‘shop’ tab in its app, […]

TikTok Launches Business Platform… Again

Sahail Ashraf posted on 25 August 2020 Read

Brands have been using TikTok for a while now. But it can be hit-and-miss. TikTok’s response? A new brand and a new website. TikTok pretty much dominates much of the discussion around social media at the moment. Up to now though, it has remained a platform that marketers have found a little challenging to get […]

New Instagram Stories Rumours

Sahail Ashraf posted on 18 August 2020 Read

If there is one thing about Instagram that you can rely on, it’s the fact that there are a million rumours about it flying around the Internet every day. It’s a hugely popular platform, and arguably as popular as TikTok wants to be. For that reason, we thought we would go through a few of […]

Top 5 Reporting Tips

Sahail Ashraf posted on 18 August 2020 Read

As a social media agency or professional, you have to be on top of your game when it comes to reporting. There is so much involved in the process, that taking your eye off the ball can be disastrous. We thought we would take a look at five tips that should help you get through […]

Reels. Is it a TikTok Killer?

Sahail Ashraf posted on 7 August 2020 Read

Instagram has just released Reels, a potential TikTok beater. This comes at the best time possible, as TikTok faces major issues worldwide. Is Reels going to beat TikTok? Unless you have been living under a very large rock for the last six months, you will know what TikTok is. It’s a huge phenomenon, and true […]

LinkedIn Creates New Analytics

Sahail Ashraf posted on 3 August 2020 Read

LinkedIn has always been quite generous with brands when it comes to admin for company pages. However, it has just brought out two new changes that make it an even more attractive option. LinkedIn remains the social media arena’s number one place for business professionals to network, but it hasn’t brought any real new updates […]

TikTok Talks Algorithms

Sahail Ashraf posted on 8 July 2020 Read

TikTok has not discussed it’s algorithm until now. It makes for interesting reading, and shows marketers the way forward. TikTok is very much the social media platform of the moment, and it has plenty of people across the globe excited about it. This sometimes makes for quite strong disconnects, where brands that really don’t need […]

How Does Your Boss Look At Your Social Media?

Sahail Ashraf posted on 16 June 2020 Read

Bearing in mind that social media is a huge part of our lives, it shouldn’t surprise you that employers use it to screen potential employees for their company. It makes perfect sense, in fact, to get an idea of how someone is, personality wise, before inviting them for an interview. But of course it doesn’t […]

Promoting Alcohol On Social Stirs Conversation

Sahail Ashraf posted on 9 June 2020 Read

Advertising has always had a bad rep. Even when it is done extraordinarily well, with creative flair and intelligence, it is often seen as one of the ‘dark sciences’. And in recent times, it has become even more distrusted. Perhaps the biggest problem right now is the proliferation of alcohol advertising in the one space […]

Linkedin To Launch Linkedin Stories

Sahail Ashraf posted on 2 June 2020 Read

LinkedIn has had a very interesting journey over the last few years. It has changed from being a professional and slightly dry network to a more open and friendly place where people can relax and have a little more fun. It isn’t quite Tik Tok as regards levels of fun, but it has definitely become […]

Community Management In The Times Of An Epidemic

Sahail Ashraf posted on 26 May 2020 Read

As soon as COVID-19 began to take hold and countries began to take emergency measures to protect lives, brands started to look at how best to serve their customers during the crisis. It became clear that business was going to have to change on a massive level as people struggled to stay safe and follow […]

What Are We Going To See On Social In 2020?

Sahail Ashraf posted on 24 March 2020 Read

As we come to the end of another year we start to think about what lies ahead. Social media marketing is a very changeable thing, and new developments can seemingly come out of nowhere and change how we work with the audiences we have. We thought it would be a good idea to take a […]

How Social Media Helps You Shop

Sahail Ashraf posted on 17 March 2020 Read

We all know there can be huge frustrations with shopping in the real world. There are queues, stress, and the constant annoyance of items not being in stock. Then there is buying online, which has non-immediate gratification as the only drawback (although many things can now be bought instantly). Sometimes it is hard to understand […]

What Does Influencer Marketing Look Like In 2020

Sahail Ashraf posted on 10 March 2020 Read

If anyone is even remotely interested or engaged with social media, they will know what Influencer Marketing is. The rise of the Influencer can probably be attributed to two platforms, YouTube and Instagram. When people started to gain fame and interest on these platforms, and their audiences would regularly turn up to see what they […]

Instagram Stories What’s The Latest?

Sahail Ashraf posted on 3 March 2020 Read

Instagram has just launched what many industry-watchers suspected it would, a new feature on Stories that simply allows for more versatility in the images included with a Story. To make this clear, Instagram has allowed for a new ‘collage’ style look to a post on Stories, so multiple photos can be included without the need […]

Facebook Launches New Video And Photo Transfer Tool

Sahail Ashraf posted on 25 February 2020 Read

If you ask anyone which social media platform has had the most problems with data in recent years, Facebook would most likely be the first one they name. The tech giant faced a very public backlash (and possible legal action) a while ago with the Cambridge Analytica issue. Since then it has been pitching itself […]

2019 Round Up! Social Best And Worst Last Year

Sahail Ashraf posted on 18 February 2020 Read

While 2019 may have been a terribly tumultuous year for politics, social media marketing hasn’t fared too well either. The year saw many things happen on social, and not all of it was pleasant or positive. We thought we would take a look at some of the biggest highs and lows on social media in […]

When is a filter too much?

Sahail Ashraf posted on 21 January 2020 Read

Instagram is incredibly popular, and there is a reason for that. It’s quick, incredibly visual user experience places it head and shoulders above other photo-sharing apps. However, that ease of use and general popularity may well have caused a few extra problems that Facebook (owner of Instagram) would do well to try and avoid moving […]

LinkedIn Takes Its Targeting Up A Notch

Sahail Ashraf posted on 14 January 2020 Read

If there is one social media platform that is exclusively business-to-business in it’s approach and ethos it has to be LinkedIn. This platform has consistently made clear that it is the home for professionals on social media. It has to be said that LinkedIn’s thorough approach to this ethos has kept it going for many […]

Twitter reveals coming soon platform features

Sahail Ashraf posted on 7 January 2020 Read

Twitter is a remarkable thing. Marketers regularly attest to the fact that it isn’t necessarily the one platform that is the best for them. At the same time, it’s a ridiculously simple and easy to access platform. For any brand with an ability to use it properly, it can be a powerful tool. So it’s […]

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