Instagram adds new branded content choices. And on Reels too

Sahail Ashraf posted on 15 December 2020 Read

Instagram continues to make life easier for Influencers. Now, it has branched out in an attempt to make ads even more attractive for brands. We find out how. Instagram is still the darling of the social media world, and for good reason. It continues to make it easy to create and share highly visual content. […]

Twitter delays ‘Fleets’. Why, and what is it?

Sahail Ashraf posted on 14 December 2020 Read

Twitter has delayed it’s ‘Fleets’ feature. Now only some people have it. Why was it delayed? And is it useful? Over the past couple of years, and especially on the more popular social media channels, short-lived content has been popular. Instagram and Facebook have both made it possible for you to create a ‘story’ that […]

10 Top success tips for social media managers in 2021

Sahail Ashraf posted on 11 December 2020 Read

2021 looks like a busy year for everyone. For social media managers there is a lot to be getting on with too. Here, we present some success tips for managers in the twelve months ahead. With 2021 fast approaching, it’s important to get a handle on what we plan to do with social media. For […]

LinkedIn releases ‘Top Voices’ for 2020. Can brands learn anything?

Sahail Ashraf posted on 10 December 2020 Read

LinkedIn has released it’s Top Voices list for 2020. Who is on it, and why? And can brands learn lessons here? LinkedIn keeps surprising us. It has still stayed relevant and important over the past few years, even as younger, hipper platforms go from strength to strength and capture the attention of the media. LinkedIn […]

How to use video in holiday social media

Sahail Ashraf posted on 8 December 2020 Read

Social media is a great way to connect with customers. And at Christmas, it’s a way to truly build relationships with them. We give you some tips on how to do it. Social media is great fun but it is even more fun during the holiday season. At Christmas, you can expect to see a […]

Instagram Live extends limits making live streaming a better option

Darren Low posted on 30 November 2020 Read

Instagram Live has changed the way it manages live streaming video, and we think it makes streaming a much better deal on the platform for brands. Live streaming saw a huge resurgence in 2020. This was mostly down to the fact that the world experienced a huge epidemic in the Spring, and brands and other […]

Can Triller beat Tik Tok?

Darren Low posted on 30 November 2020 Read

While TikTok struggles, there is a new player in the form of Triller. Can it beat TikTok? And what is it anyway? Short-from video app TikTok is notorious. It has had recent run-ins with the US government, and has also found itself banned in India (which is an incredibly large market for social media). Things […]

Facebook offers new insight into the effectiveness of ads

Darren Low posted on 28 November 2020 Read

Facebook has recently offered some advice for advertisers about frequency of ads. The advice is sound, and could even be generalised for all platforms. We take a look. As you know, Facebook is built on advertising. Mark Zuckerberg himself has admitted that the entire platform has reached it’s incredible position simply because it is full […]

Global Social Media Ad Spend Rockets In Q3

Darren Low posted on 25 November 2020 Read

Global ad spend on social media has absolutely gone sky high in Q3. This is post-Covid, of course. However, there seems to be a real boost of confidence too. After the worldwide slowdown in March as COVID-19 spread, social media advertising seems to have had a shot in the arm. Global social media ad spending […]

LinkedIn members up to 722 million and ‘record engagement’

Darren Low posted on 16 November 2020 Read

LinkedIn has just stated it now has 722 million members. We look at what this means, and what LinkedIn is looking like right now for brands. LinkedIn is a well-respected and thriving social media platform. It seems to have recently enjoyed some fabulous growth too, which makes it a real success story. Who would have […]

Snapchat helps brands get ready for Christmas Advertising

Darren Low posted on 16 November 2020 Read

Snapchat has just released a guide for brands all about ads at Christmas. It’s helpful stuff, and has plenty of ideas about how to get the most out of the Christmas ad period. Christmas is an amazing time of year for brands. There is a ton of preparation to do, and for some brands it […]

Facebook moves closer to social VR with Horizon

Sahail Ashraf posted on 27 October 2020 Read

Facebook is always looking to build the next big thing. But this time it really seems to be in a great place with Horizon, it’s VR social network. What does it mean? And will brands use it? Facebook has always tried to push the envelope with its products and services. It’s overriding aim seems to […]

Twitter is cutting down on pointless retweets

Sahail Ashraf posted on 20 October 2020 Read

Retweeting has been popular since Twitter arrived. But it has been abused. Now Twitter has put measures in place to make manic retweeters think twice. Twitter has, like many other social media platforms recently, been trying to make sure that any content you see on feeds is worthy content. That’s why Twitter has just announced […]

Not Christmas Yet, but Facebook Wants Marketers Ready

Sahail Ashraf posted on 14 October 2020 Read

Facebook wants companies to have a good Christmas. And It wants to help, by supplying them with a toolkit that will guide their marketing practices in the run up to the holidays. Does it help? Traditionally, Christmas Is the time of year when marketing and advertising goes into overdrive. Billions of dollars are spent and […]

How to use Instagram Reels to market your business

Sahail Ashraf posted on 6 October 2020 Read

Reels is the latest social media darling. It has huge similarities to TikTok, and already has plenty of fans. How can it be used for social media marketing? And is it hard to do? Reels is the relatively new Instagram platform that allows videos to be made and shared just like TikTok does. It is […]

Facebook testing TikTok clone in it’s feed

Sahail Ashraf posted on 29 September 2020 Read

Facebook has created it’s own TikTok in India, where TikTok is banned. Why has it done this? And does it mean anything for India? It has been a busy few weeks for TikTok. The darling of the hip and the young all around the world, it has suddenly become an incredibly controversial channel. It’s even […]

LinkedIn creates guide for social media managers and professionals

Sahail Ashraf posted on 23 September 2020 Read

LinkedIn has always helped users with guides and advice. Now it’s brought out a brand new guide for social media managers. Is it worth a read? LinkedIn is a huge professional network, and it continues to grow and exceed expectations. The social media platform has also been pushing recently to make sure it is more […]

Facebook is pushing hashtags again. Why?

Sahail Ashraf posted on 15 September 2020 Read

Facebook has suddenly started to recommend the use of hashtags again. We don’t know why exactly, but we have a couple of ideas. Facebook moves fast, and a recent development proves again that it is relentless in its approach to develop a product that is always improving. The whole thing happened at the beginning of […]

Google lifts the lid on how YouTube search works

Sahail Ashraf posted on 8 September 2020 Read

Google has created a resource that shows marketers how to get the most out of YouTube search. It isn’t rocket science, but we think everyone should take note. Google owns YouTube and it has proven to be an amazingly successful purchase. There is still only one real video sharing platform online, and YouTube is beloved […]

Facebook releases ‘Shop’ tab in App

Sahail Ashraf posted on 3 September 2020 Read

Facebook is moving closer to being a shopping platform. It’s latest move, headed up by Zuckerberg himself, is to create a shop tab that can be used within the Facebook app Facebook has yet again moved closer to becoming a shopping and retail hub. It has just released a special ‘shop’ tab in its app, […]

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