Ivan Ivanov posted on 25 April 2018
The top social networking platform Facebook is still one of the most valuable social marketing tools available today. Yet, while just five years ago the simple act of having a business page on the platform could bring you new sales, today the story is quite different.
To achieve better conversion rates, you need to invest in a proper content strategy, marketing campaigns and more. The reason for this change is the increased saturation of different industries on the social media.
In combination with the algorithmic changes of the platform and when you factor in the improved content expectations of audiences, it’s easy to note that having a better Facebook ROI can be a difficult task.
Yet, there are certain strategies that might give you a competitive edge. When utilizing different tools, you can advance your social media efforts and ultimately achieve better business results. With the focus on an increased conversion rate, we have decided to take a look at some of the most useful ways you can use a Facebook page analyzer to boost your business sales. Without further adieu, let’s get started!
The first and most obvious use for a Facebook page analyzer is that it allows you to learn how to better engage with your audience. Providing you with detailed social media metrics and insights, such a tool will allow you to aim for better conversion based on a multitude of factors.
Just one way you can improve your social media strategy, when you have access to detailed analytics is to see what is the most engaging type of content. Especially when you have developed a bigger following on social media, you will have the chance to better experiment with your content strategy to ultimately achieve the best possible conversion for your efforts.
Quality of the content and the response of an audience simply can’t be properly measured in terms of performance without the help of advanced analytics. After crunching the data, a Facebook page analytics tool can provide you with easy to analyze visual metrics.
By having access to them, you will be able to learn more about the demographics of your audience, their engagement, how people react to your content and business, the most active times to post and much more.
What can you do to boost sales?
Conversion is by far the most sought after goal in social media management. Simply having a huge following usually isn’t enough. Instead, you have to spend time to first curate your following so that it better fits the demographics of your target audience.
In addition, you have to ensure that the content you post is engaging enough so that your customers interact with your company. When using a Facebook Page Analyzer, make sure to create a detailed report on your current following and consider testing out different marketing campaigns based on a consistent content strategy aimed for better conversion.
One of the most obvious ways to boost the sales of your business is the automatic scheduling of white-label reports for your clients. Of course, this option is only available to businesses who benefit from social media reporting to their clients. Nevertheless, the potential increase in ROI is quite notable.
Usually, a digital marketing or a social media agency will have their own process of developing reports for the client. Yet, without a Facebook Page Analyzer that lets you do so, you will be required to download and crunch a lot of data via third-party software such as MS Excel. Not to mention, if you want to properly deliver the insights, your team will have to spend additional time with the design of the report.
Yet, when using a performance measurement tool, you are often able to easily create white-label reports. For example, with Locowise, you are able to create custom scheduled reports for the social media performance of your clients with just a few clicks. Not to mention, our reports are fully editable.
What can you do?
If you are interested in the scheduling and development of white-label reports for your clients via an automatic system, Locowise can help you do so. With just a few clicks you are able to create detailed and custom reports based on the available social media metrics and the analytics of your competitors.
What’s more, we have further audit options that create automatic audits to better reflect what’s important in the data for your clients. If you are interested, schedule your free social audit right here.
Competition is ever increasing and being able to advance your audience targeting methods is always a good benefit for a business. When you use an advanced Facebook page analyzer tool, you are able to proactively funnel the right data from your competitors, including their most active users and current responses and sentiment.
There are multiple ways you can use the data to your advantage. Depending on the size of your industry and the particular marketing strategy you are employing, you might be able to effortlessly increase the sales of your business without the need for additional competitor market research.
For example, McDonald’s is a huge worldwide brand and its competition is just as numerous in following. Going through the most active users on Facebook might not be a viable strategy, as ultimately, targeting specific individuals won’t have a huge impact on the overall business of the fast food chain.
Yet, researching the audience sentiment, the most popular posts and the word cloud responses of their competition might help them improve their social media marketing strategy. At the same time, niche industries and startups might be able to increase their business sales by targeting their marketing campaign based on the profile of the most active users of their competition.
What can you do?
Depending on the size of your current Facebook following, choose a few competitors that have bigger following and a few smaller ones. Run a multi-profile report on them and note the different metrics. What are the top content posts? What can you learn from them? Which competitor has the fastest audience growth and what is their paid reach? All these valuable insights can help you improve your current social media management strategy.
One of the biggest benefits that a Facebook page analyzer can help you out with is the valuable insights you can receive from it. Yet, one opportunity most novice marketers overlook is that as long as you have a following and a reporting tool, you can easily create test runs for your potential advertising campaign on the platform.
Now, Facebook does provide you with different post types for advertising to maximize your chances of conversion and paid promotion can potentially have a different response than your usual posts. Nevertheless, you can still experiment with the marketing message itself through post outreach testing via your existing following and audience.
With detailed reporting on the direct response of your audience, you will have access to insights that will let you adapt your content to perform better when using it in Facebook advertising. This sort of testing of your marketing message beforehand can help you avoid major social media disasters, such as the ones we’ve featured in our top viral marketing mistakes to avoid blog post.
What can you do?
If you are about to run an advertising campaign, have your team prepare test content for your Facebook feed in relation to the message of the advertising. Try out a few different ways to tackle that particular message through the content and post it at regular intervals that are coherent with your social media strategy.
After the test content is posted, within a margin of error, check the analytics available via your Facebook page analyzer tool. Which content had the best ER? Did any post provoke a response from your audience you didn’t expect? Take the feedback into account and improve upon your advertising. Then, simply run the advertising campaign and reap the results!
A Facebook page analyzer can give you extremely detailed demographics of your current social media audience. Especially if you already have a big following on Facebook of active and potential customers, having this data can help you greatly enhance your current business strategy. In a sense, once properly deployed, a social media marketing strategy can be a two-way street. You both target your specific audience based on your business plan and are able to learn more about how the market responds to your business.
Make sure to use such data to the best of your ability. Especially if you are planning long term, specify certain periods within your social media management to analyze the audience demographics. Then, based on the data, focus on how you can improve your business strategy based on the market report. Are you a digital marketing agency owner? Even better! Gain the competitive edge, by providing your client with detailed insights about how their business can improve their sales via social media metrics.
And if you don’t have access to a Facebook page analyzer, you can always sign-up for a free trial of Locowise! No credit card required to test out our platform!