End of Stories for LinkedIn

Sophie Beard posted on 9 September 2021

LinkedIn Stories, in their current format, will be removed from the platform at the end of September.

Having launched LinkedIn Stories just over a year ago, LinkedIn explains that they understand users want something different from the platform than Stories, such as:

• “You wish videos could live on your profile, not disappear. In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting. Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise.

• You want more creative tools to make engaging videos. With Stories, members could use Stickers and “The Question of the Day” prompts to make videos more creative and engaging. But you want even more ways to spruce up those videos in a professional context, and you want to do so across LinkedIn.”

There are no further details about what we can expect to see to replace Stories, but the recent acquisition of Jumprope is likely to play a part. So, will you miss LinkedIn Stories? Or do the new developments sound better suited to you and your brand? Share your thoughts with us!

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