Digital 2022 Global Overview Report

Team Locowise posted on 26 January 2022

Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite.

The latest Global Overview Report in the Digital Report series is now live. 

Marking the 10th anniversary of the first Global Report, this flagship report continues to cover the latest insights you need to guide your digital strategy.  Use the stats shared to understand how people are behaving online and make your next move with confidence. 

Some of the key takeaways from the Digital 2022 Global Overview Report: 

▪️ The number of people who remain offline is now fewer than 3 billion

▪️ Over the past 12 months, global social media users have grown by more than 10%

▪️ 8 new users joined TikTok every second over the past 3 months. Users spent an average of 48% more time using the platform’s mobile app over the past 12 months compared with the previous year.

▪️ YouTube users now spend almost a full day each month watching videos in the platform’s app.

▪️ The cost of social media ad impressions has jumped by more than 20% over the past 12 months, and marketers are seeing fewer overall impressions for their investments. 

▪️ More than US$1,000 per year is the average spent by a typical global eCommerce shopper on online consumer goods purchases. 

▪️ The average Facebook post engagements vs page fans is highest for status posts at 0.13%, but lowest for link posts at 0.03%

▪️ The average Instagram engagement rate is highest for carousel posts at 3.15%, and lowest for photo posts at 1.18% 

To view the full 300-page report with stats from 230 countries and territories, click here.