Social Performance Measurement For Agencies
How To Improve Your Organic Reach On Facebook And Twitter
Catherine Hayden posted on 29 March 2017
Ever wondered what percentage of people actually see your social media posts? The number, sadly, is probably very small – despite all your great work. Statistics suggest that very few of the people that follow you on Facebook and Twitter see what you post. Luckily, there is some good news. You can increase your reach […]
Twitter Rolls Out New Customer Service DMs
Catherine Hayden posted on 6 March 2017
Twitter will soon let you put a name and a face to anyone dealing with customers online. T-Mobile USA is helping to trial the service but Evernote, Pizza Hut, Spotify, Air Tailor, Tesco, and a few other big brands are also on board. The Human Element Ian Cairns, Twitter’s customer service product lead, said in […]
Twitter Tells Brands How To Do Video
Sahail Ashraf posted on 3 March 2017
If there is any medium on social media that continues to dominate, it is video. Most brands are fully aware that if they want to establish any kind of meaningful presence they have to be creative with video. And with the advent of new tools every year, tools that make creating high quality videos quite […]
Tongue-in-cheek Twitter: How A Dictionary Started Trending
Catherine Hayden posted on 23 February 2017
Twitter tends to be the platform of choice for literary types, so it’s not unbelievable that its user base would fall in love with an account run by a 190-year-old dictionary. Merriam-Webster, based in Springfield in the US, has started trending online and this is largely thanks to its irreverent tweets and sense of humour. […]
10 Twitter Lessons For Brands From Elon Musk
Catherine Hayden posted on 10 February 2017
In 2015 Elon Musk made news for what came to be known as his “$900 million tweet”. Just 10 minutes after posting a tweet about a new product line his shares had increased by almost a billion dollars. More recently, the entrepreneurial giant transformed a complaint on Twitter into the ultimate customer service success story […]
Twitter Moments For Brands: A Quick ‘How To’ Guide
Sahail Ashraf posted on 20 January 2017
Twitter has been busy recently. New longer tweets are now available and the platform is getting stronger and stronger. Twitter Moments could well be the biggest ‘undiscovered’ or underused feature on the platform right now. Brands are seemingly aware of it, but still aren’t, on the whole, using it to its full potential. And some […]
The Year 2016 On Twitter: A Review
Sahail Ashraf posted on 9 January 2017
What a year it has been for Twitter. There have been numerous changes on the platform, so many in fact that we have struggled to bring you a concise article on it. We’re going to choose some of the key events this year on Twitter, and we think you’ll find that they, together, illustrate just […]
What Brands Can Learn From The First Ever Twitter Awards
Sahail Ashraf posted on 2 December 2016
It was bound to happen. One of the most powerful social media platforms around has decided that it deserves its own glitzy awards event. Twitter has just delivered its first set of winners of the Twitter Awards. These awards are centered around a few key aspects of what it takes to be successful and ground-breaking […]
How To Get Started On Twitch: A Beginner’s Guide For Brands
Sahail Ashraf posted on 21 November 2016
We all know that social media has its share of juggernauts, of big names. Even someone completely detached from the industry knows what Facebook is, or Twitter. And as the last few years have shown us, for a newcomer to have an impact it often has to be considerably disruptive (like Snapchat) or incredibly slick […]
Vine Is Dead. Should Brands Panic?
Sahail Ashraf posted on 11 November 2016
So Vine is dead. Twitter is closing it down. They won’t listen to users and they won’t listen to the media. The platform is for the scrapheap. All that remains now is to pick up the pieces. For all those Vine stars who became famous because they could cram meaningful content into a six second […]
7 Steps To Successfully Launch A Twitter Profile
Sahail Ashraf posted on 28 October 2016
Twitter has long been accepted as one of the very best ways to quickly launch and grow an online brand. It is fast and fluid, and great fun too. If you haven’t yet set up a Twitter account for your brand, fear not. We have put together a quick and easy guide for you to […]
How Brands Can Do Great Customer Support On Twitter And Boost The Revenue
Sahail Ashraf posted on 24 October 2016
Everyone knows that when you get service with a smile, you’re more likely to recommend the providers of the service to your friends. Make me happy, and I’ll send more customers your way. This has always been the case in business, and it has become even more obvious as social media has steadily taken over […]
What Twitter’s New Longer Tweets Mean For Social Content Managers
Sahail Ashraf posted on 26 September 2016
Are you a social media manager or responsible for producing Twitter content? Thanks to a welcome update to the native platform, your working life may have just become easier overnight. A tweak to tweet composition is about to make content planning a considerably less bumpy ride, and may even open a few doors for you. […]
3 Steps To Upping Your Social Media Hashtag Reporting Game
Sahail Ashraf posted on 1 September 2016
You know you need to track them. You understand the value they add to campaigns. So why has reporting the success and adoption of social media hashtags become such a headache? In June 2014, the word ‘hashtag’ got added to the Oxford English Dictionary. An undeniable milestone for social media indeed, signifying the influence it […]
Should Your Brand Get Verified On Twitter
Sahail Ashraf posted on 19 August 2016
While social media is very much an open book, allowing everyone to get involved, there are still one or two little ‘clubs’ that have sprung up. These are a reason there are platforms that not everyone has access to. Perhaps the biggest and most frustrating one for brands until very recently was the Twitter’s ‘verified’ […]
Euro 2016 Sponsor Campaigns: A Hard Fought Game For Brands In A League Of Their Own
Sahail Ashraf posted on 27 June 2016
National pride. It’s at an absolute peak as we head into the knockout stages of Euro 2016 in France. In our last sports post, we looked at some of the ways brands are reaching the back of the net with engaging coverage of this exciting sporting event. There are social media campaigns from official partners […]
The Beginner’s Guide To Social Media Paid Advertising
Sahail Ashraf posted on 31 March 2016
There are many reasons to get involved in social media advertising for your business. One of the most compelling is that it simply works. Advertising has always worked and it’s one of the most effective ways of bringing in new customers. In social media it can be even more effective. Especially as part of a […]
Has Twitter’s Change Of Heart Worked? Here’s The Data
Sahail Ashraf posted on 1 March 2016
We absolutely love Twitter. It has become one of the most exciting places to be in social media. A lot of it has to do with the speed and pace the platform brings to engagement. Brands love Twitter too. They know it’s a great place for customer service. Engagement is fast and effective. Twitter recently […]
5 Lessons From 2013 That Will Turbo Charge Your Social Media in 2014
Team Locowise posted on 5 January 2014
2013 is behind us and we are now firmly looking at what we can achieve on our social media in 2014. Whilst the new year is here, we should not miss the opportunity to take a look at a few lessons learnt from 2013 that could turbo charge our performance in 2014. We can learn […]