Social Performance Measurement For Agencies
4 Things Brands Should Never Post On Social Media
Sahail Ashraf posted on 17 January 2018
Brands on social media have a particularly heavy responsibility in that they have to present a respectable face to the world. Social media is shareable, and people do not expect to see stuff that will go against their own principles. For this reason, brands entrust their social to quality digital agencies or their own in-house […]
6 Last Minute Ways To Get Ready For Christmas On Social Media
Sahail Ashraf posted on 22 December 2017
Being ready for Christmas on social media is quite easy as long as you keep a few guiding principles in mind. It requires preparation, even if everything is happening ‘last minute’. It’s the perfect time of year to celebrate the brand and its achievements, and that concept of celebration should inform all that you do […]
Locowise Presents: The Drilldown
Team Locowise posted on 19 December 2017
We recently launched a new web series, which will bring you social media news and highlights at Locowise HQ. Check out the latest episode of The Drilldown below – you may have noticed we’ve gone all festive! This month, discover key social media trends of 2017, plus some news to look forward to in the […]
The Best Hotels And Resorts In Social Media
Sahail Ashraf posted on 11 December 2017
The accommodation and travel industry is a complex one. Brands in this particular field are constantly innovating, and often create content marketing and social media campaigns that win awards. It’s a fast-growing market too, with entrepreneurs choosing to develop businesses that provide flights, accommodation and other services to help the traveller enjoy their experience. Looking […]
The Ultimate Business Guide For Using Social Media Marketing In 2018
Sahail Ashraf posted on 5 December 2017
As we sit, just weeks away from the New Year, it is becoming increasingly apparent that social media for businesses is going to experience plenty of change in 2018. Nothing will go away (including Facebook) but changes will happen. The best thing we could do as a gift from us to you as the year […]
How Written Content Is Still Relevant On Social Media
Sahail Ashraf posted on 29 November 2017
If you are involved, in any way, with social media and branding, you will be fully aware of the pressures that writers are under right now. Okay, they may not be showing it, but they are expecting something big to happen to written content. When social media channels start to ask for more video, and […]
How To Explain What Content Marketing Is (And How It Works) To Your Agency’s Clients
Sahail Ashraf posted on 10 November 2017
If you have ever been in a situation where you have to present content marketing as a viable option for a client, you’ll know what it feels like to have to work out what it is you want to say. If you’re reading this post, there is a very high chance that you know what […]
The One Question You Should Ask Every Time You Consider Using Hashtags In Your Brand’s Posts
Sahail Ashraf posted on 2 November 2017
Okay, hashtags are not a new invention, and we have all seen how they can be used to a brand’s advantage. We also know how hashtags can go horribly wrong (but this is not likely to happen to any digital agency that has done its homework). We thought that in this post, one of the […]
What Can Your Brand Learn From Airlines On Social Media?
Sahail Ashraf posted on 17 October 2017
Airlines have always gone big in the marketing world. They have created huge TV and radio campaigns and dominated ads in cinemas too. With social media, and perhaps this is to be expected, airlines have been making a big impact. But there obviously have to be some front-runners and some approaches that work better than […]
How To Plan For A Successful Social Media Video Campaign
Sahail Ashraf posted on 3 October 2017
Video doesn’t need to be accidental. If your clients have video as part of their social media marketing work, it’s important that an agency knows how to squeeze more value out of the moving image. It is absolutely possible to use video to sell more. You just need to be aware of what happens when […]
How To Disrupt Social Media (With Lessons From The Experts)
Sahail Ashraf posted on 2 October 2017
Creating high quality content for a client can be one of the most exciting jobs in the world. Time everything right and get everything into place and you have the ROI you are aiming for. And as we all know, a great piece of content can really push a client way ahead of their competitors. […]
How To Mitigate The Risk Of Social Media Platform Dependency
Sahail Ashraf posted on 6 September 2017
Social media is unpredictable. This will not change, and it’s part of the excitement involved in being a part of it. But suppose the unthinkable happens and your social media channel of choice suddenly disappears? Or it has a major security breach and has to be closed down indefinitely? If this kind of scenario takes […]
How To Get More Engagement On Social Even When Your Brand Is Boring
Sahail Ashraf posted on 5 September 2017
There’s nothing wrong with being boring. But there is everything wrong with being boring about stuff that you care about. If you run a company or you have a client with a company that is generally boring, as in having a product or service that isn’t going to wow everyone, it’s no big deal. If […]
The New Authenticity On Social Media
Sahail Ashraf posted on 21 July 2017
It is not easy to be authentic on social. Even if your client’s posts are relaxed and calm and don’t sell stuff, chances are they will turn up the noise every now and then. Take a moment to look through some social feeds today and we bet you will see a strong call to action […]
How Your Brand Can Benefit From The Continuing Boom In Social Media Micro-Influencers
Sahail Ashraf posted on 20 July 2017
We are now all fully aware of what Influencer Marketing is and how it is effective for many brands across the planet. All kinds of brands, from large corporations to small businesses, are dipping their toes into the world of the influencer online. It works, and it also seems to be developing into an industry. […]
How Disney Managed To Get There First On Social Media (Again)
Sahail Ashraf posted on 6 July 2017
If there is one brand that others look to for inspiration on social media, it is arguably Disney. Not a simple beast, its social media covers many divisions and even vastly different products. Disney doesn’t just make movies. Toys, music and TV shows have long been part of the House of Mouse. But in recent […]
Can Social Media Customer Service Prevent A PR Disaster?
Sahail Ashraf posted on 8 June 2017
You may have noticed it recently if you follow the news at all. Whether it’s world news or local news, you will have seen that the average person is now quite likely to pop up in a news report with their ‘reaction’ to an event. This is usually a tweet or Facebook post that a […]
Wendy’s In Social Media: An Ordinary Guy And The Most Retweeted Tweet Of All Time
Sahail Ashraf posted on 30 May 2017
There is ample evidence that tweets and updates can go viral. But it is still surprising to see how completely random and obviously not thought-through updates suddenly become huge. Some of them even become more famous and far-reaching than those that celebrities produce. Celebrities create great content, but nothing beats a normal guy or girl […]
FTC Sends An Angry Letter About Product Endorsements. Celebrities And Instagram Targeted
Sahail Ashraf posted on 3 May 2017
You know what? Celebs have it so easy. They make a ton of money and then they make more money on top of that by selling products on their social media feeds. Okay, it may not be that simple, but something major just happened that may calm things down a little. People are genuinely worried […]
Social Listening And How You Can (Effortlessly) Master It
Sahail Ashraf posted on 11 April 2017
There is a lot to be said for social listening. If you’re a digital agency you’re probably doing a lot of the below already. But it pays off to have a refresh. If your work has many of these aspects in place for clients, check they’re running smoothly. And if you’re slacking a little on […]