Social Performance Measurement For Agencies
The Essential Template For A Social Media Report
Sahail Ashraf posted on 7 March 2018
If there’s one aspect of working on social media accounts for brands that can cause a bit of a headache it’s the reporting stage. This is where you get to show your clients what you have achieved, what didn’t go so well, and what you intend to do next month (most social media reporting is […]
Locowise presents: The Drilldown Episode 4
Team Locowise posted on 1 March 2018
In the fourth episode of The Drilldown, we talk about the latest news on Instagram that may have excited many social media marketers! We also share some valuable insights from the Global Digital Report for 2018 – a complete review of digital, social, and mobile around the globe. Check out the full report here. Watch […]
The Right Tool For Visual Social Media Marketing Analytics?
Ivan Ivanov posted on 21 February 2018
A star-wipe in a Microsoft PowerPoint presentation has been a running joke whenever someone needs to present information and data in a visually-appealing manner. And whether or not you have creative design talent, the fact of the matter is that an aesthetically pleasing design can go miles in serving your marketing purpose. That’s why here […]
10 Ideas To Help You Integrate Email Marketing With Social Media
Ivan Ivanov posted on 16 February 2018
Digital marketing is the epitome of every modern business. Achieving a goal through the means presented by web tools, an online strategy often requires the coherence of a message throughout social media, email marketing and a website strategy. Yet, in most cases, due to the specialization of experts within a certain spectrum of the digital […]
What Is Big Data Analytics On Social Media?
Ivan Ivanov posted on 5 February 2018
Check out our more recent guide on big data, available here. The digitized world of today presents us with an issue we’ve never faced before. Each and every little device in our home is either now or soon to be connected to the Internet of Things (IoT) and that means it is able to collect […]
The Top Nonprofits On Social Media
Ivan Ivanov posted on 2 February 2018
In a world of political turmoil, we often forget about the very emotions that make us human. Compassion and sympathy are two of the leading feelings that make us interact with one another and act for a greater purpose. We are stronger and better when bound together acting in coherence to achieve something beyond our […]
Locowise presents: The Drilldown Episode 3
Tina Ahmed posted on 1 February 2018
It’s been an interesting start to the year for social media… This month on The Drilldown, we talk about one of the biggest social media stories so far and what it means for brands and publishers. Want to know how Facebook’s reach and engagement changed in 2017?Check out our 2017 Facebook Infographic Watch the first […]
7 Things Best Brands Will Do Differently On Social Media In 2018
Sahail Ashraf posted on 31 January 2018
It’s always good to look to the future. You can predict what may happen, or you can hide your head in the sand a little and just hope to carry on with what you’re doing (whether it’s working or not). We thought we’d take a look at things a good and successful brand will be […]
How A Social Media Report Can Help Bring You More Clients
Ivan Ivanov posted on 29 January 2018
Unlike other similar marketing documentation, a social media report isn’t strictly defined with a clear-cut structure. Even though you might be able to find different templates online, creating a paper to outline the data of a networking profile is not an easy task. Almost every self-proclaimed digital marketing expert can tell you a few tips […]
The Top Performing Beverage Brands On Twitter
Sahail Ashraf posted on 25 January 2018
Today we will have a look at the top performing Twitter pages on Locowise Brand Leaderboard with a particular focus on the beverage industry. Personally, when I think of popular beverages known not only in the USA but worldwide, brands like Coca-Cola, Pepsi, Red Bull come to mind, right? And I am not entirely wrong […]
10 Social Media Trailblazers
Sahail Ashraf posted on 18 January 2018
The world of social media is one where to emulate the success of a genius campaign is a huge effort. It’s a doable thing of course, it just takes time, and a clear view as to how the amazing social media campaign you are emulating can be scaled down or altered to fit your client’s […]
4 Things Brands Should Never Post On Social Media
Sahail Ashraf posted on 17 January 2018
Brands on social media have a particularly heavy responsibility in that they have to present a respectable face to the world. Social media is shareable, and people do not expect to see stuff that will go against their own principles. For this reason, brands entrust their social to quality digital agencies or their own in-house […]
Can AI In Social Media Affect Our Marketing Decisions?
Ivan Ivanov posted on 16 January 2018
Two decades ago, Artificial Intelligence was a major topic in the world of Sci-Fi. Primarily driven by big blockbusters, such as The Terminator and The Matrix, the idea of computational power becoming sufficient enough to simulate the human brain has been around since the 1940s. Yet, philosophers have theorized the possibility of how the human […]
6 Last Minute Ways To Get Ready For Christmas On Social Media
Sahail Ashraf posted on 22 December 2017
Being ready for Christmas on social media is quite easy as long as you keep a few guiding principles in mind. It requires preparation, even if everything is happening ‘last minute’. It’s the perfect time of year to celebrate the brand and its achievements, and that concept of celebration should inform all that you do […]
Locowise Presents: The Drilldown
Team Locowise posted on 19 December 2017
We recently launched a new web series, which will bring you social media news and highlights at Locowise HQ. Check out the latest episode of The Drilldown below – you may have noticed we’ve gone all festive! This month, discover key social media trends of 2017, plus some news to look forward to in the […]
How Social Media Analytics Can Help You Discover Major Issues With Your Brand
Ivan Ivanov posted on 13 December 2017
The most popular use of social media analytics is for the review of a campaign ran on a particular platform. Of course, digital marketing agencies and experts across the globe also use insights in a variety of different ways. Some check how the competitors of their clients are doing, while others use market reports to […]
The Best Hotels And Resorts In Social Media
Sahail Ashraf posted on 11 December 2017
The accommodation and travel industry is a complex one. Brands in this particular field are constantly innovating, and often create content marketing and social media campaigns that win awards. It’s a fast-growing market too, with entrepreneurs choosing to develop businesses that provide flights, accommodation and other services to help the traveller enjoy their experience. Looking […]
The Ultimate Business Guide For Using Social Media Marketing In 2018
Sahail Ashraf posted on 5 December 2017
As we sit, just weeks away from the New Year, it is becoming increasingly apparent that social media for businesses is going to experience plenty of change in 2018. Nothing will go away (including Facebook) but changes will happen. The best thing we could do as a gift from us to you as the year […]
The New Age Of Ads: How Social Media Microtargeting Can Make You A Star
Ivan Ivanov posted on 1 December 2017
Facebook and Twitter are currently vowed with controversy with regard to their microtargeting advertising. Going as far as deleting data tied to the case, the social networking behemoths have reportedly helped Russian individuals swing the US 2016 Presidential elections by allowing them to run highly targeted and specific political ads. At this point in time, […]
How Written Content Is Still Relevant On Social Media
Sahail Ashraf posted on 29 November 2017
If you are involved, in any way, with social media and branding, you will be fully aware of the pressures that writers are under right now. Okay, they may not be showing it, but they are expecting something big to happen to written content. When social media channels start to ask for more video, and […]