Social Performance Measurement For Agencies
TIKTOK SHOUTOUTS
Sophie Beard posted on 21 July 2021
TikTok users can now pay for their favourite Creators to send them a Shoutout. The personalised video message is paid for using TikTok Coins. The Creator has three days to either accept or decline the invitation to send a Shoutout, followed by one week to create the clip and send it to the user’s inbox. […]
TIKTOK: THE NEW JOB BOARD
Sophie Beard posted on 16 July 2021
TikTok has announced the trial of a new feature called “TikTok Resumes”. #CareerTok has been created to help users find their next job with brands accepting TikTok resumes in the US. Launched as an extension of the TikTok College Ambassadors program, it encourages job seekers to showcase their skills and experience in creative and authentic […]
#FactCheckYourFeed on TikTok
Sophie Beard posted on 28 May 2021
TikTok is encouraging users to #FactCheckYourFeed, a new campaign part of the established #LearnOnTikTok. TikTok aims to encourage users to think critically about content they engage with, both online and in everyday lives, in order to safeguard themselves. In collaboration with creators, public figures and digital media charity The Student View, TikTok will release a […]
TikTok Business Creative Hub
Sophie Beard posted on 3 May 2021
TikTok has introduced a free in-app Hub for all Business Accounts. Offering guidance on content creation and showcasing trending content to provide inspiration to TikTok Creators, the Hub features the Business Content Guide and a Video Showcase. To access the Hub visit the ‘Business suite’ section of the ‘Settings and privacy’ menu on the app. […]
Latest TikTok News: Playlists feature introduced
Sophie Beard posted on 28 April 2021
TikTok has been introducing a new Playlists feature to Creators. This enables public videos to be grouped into themed collections. Each collection can be named and is displayed on your profile. The videos within the playlist carry onto the next, helping Creators who need longer than the 60 seconds currently available for each video as […]
Latest TikTok News: New video editor
Sophie Beard posted on 8 April 2021
TikTok Creators can now produce content even easier with the new video editor. How do you use it? We take a look. TikTok is helping creators to produce content quickly and easily using their new video editor. The new tool provides marketers with a range of editing features including adding music, fonts, colours, subtitles and […]
TikTok launches new platform for brands
Sahail Ashraf posted on 18 March 2021
TikTok is helping brands. A brand-new platform offers useful tips and advice on how to maximise presence on the video network. TikTok continues to dominate the social media stage, and it shows no sign of slowing down. Monetisation is now very much a reality on the platform, and the company has just pushed that particular […]
What’s missing from your socials?
Sophie Beard posted on 16 March 2021
2020 taught us all many things, one of these being the importance and benefits of online platforms. We all spent a lot more time at home and less time behaving in our ‘normal’ manner, resulting in what soon became known as our ‘new normal’. This was predominantly relying on the internet. From face-to-face conversations moving […]
TikTok is testing longer videos
Sahail Ashraf posted on 3 February 2021
TikTok is known for short, snackable video content, but it’s thinking of changing things. It’s testing shorter form videos. Is this a good idea? TikTok is the darling of social media and has managed to still be a popular favourite even as it endured controversy after controversy. It has a few competitors, but they are […]
Snapchat Spotlight: A TikTok Killer?
Sahail Ashraf posted on 28 January 2021
Spotlight is the new kid on the short form video scene, and therefore an automatic rival to TikTok. However, it has one twist that makes it instantly attractive to creators. Does this mean it will actually beat TikTok? One of the biggest success stories in social media over the last few months is TikTok. Fun […]
How to use Instagram Reels to market your business
Sahail Ashraf posted on 6 October 2020
Reels is the latest social media darling. It has huge similarities to TikTok, and already has plenty of fans. How can it be used for social media marketing? And is it hard to do? Reels is the relatively new Instagram platform that allows videos to be made and shared just like TikTok does. It is […]
Facebook testing TikTok clone in it’s feed
Sahail Ashraf posted on 29 September 2020
Facebook has created it’s own TikTok in India, where TikTok is banned. Why has it done this? And does it mean anything for India? It has been a busy few weeks for TikTok. The darling of the hip and the young all around the world, it has suddenly become an incredibly controversial channel. It’s even […]
TikTok Launches Business Platform… Again
Sahail Ashraf posted on 25 August 2020
Brands have been using TikTok for a while now. But it can be hit-and-miss. TikTok’s response? A new brand and a new website. TikTok pretty much dominates much of the discussion around social media at the moment. Up to now though, it has remained a platform that marketers have found a little challenging to get […]
Top 5 Reporting Tips
Sahail Ashraf posted on 18 August 2020
As a social media agency or professional, you have to be on top of your game when it comes to reporting. There is so much involved in the process, that taking your eye off the ball can be disastrous. We thought we would take a look at five tips that should help you get through […]
Reels. Is it a TikTok Killer?
Sahail Ashraf posted on 7 August 2020
Instagram has just released Reels, a potential TikTok beater. This comes at the best time possible, as TikTok faces major issues worldwide. Is Reels going to beat TikTok? Unless you have been living under a very large rock for the last six months, you will know what TikTok is. It’s a huge phenomenon, and true […]
TikTok Talks Algorithms
Sahail Ashraf posted on 8 July 2020
TikTok has not discussed it’s algorithm until now. It makes for interesting reading, and shows marketers the way forward. TikTok is very much the social media platform of the moment, and it has plenty of people across the globe excited about it. This sometimes makes for quite strong disconnects, where brands that really don’t need […]
Social Media Round Up: November 2019
Sahail Ashraf posted on 17 December 2019
Every month we take a good long look at social media marketing news. There is always something worthy of being aware of. This month is no different, and we start off the round up with news about one of the most frustrating platforms out there right now. TikTok gets a lot bigger Tik Tok has […]