Team Locowise posted on 24 July 2024
Crafting content and sticking to a regular publishing schedule can feel like the most time consuming part of social media management. But without the right technology, it’s compiling, analysing, and interpreting your performance data that becomes the real uphill battle. Add a large portfolio of client accounts into the mix, and reporting becomes even more […]
Team Locowise posted on 25 March 2024
Imagine your social media strategy as a garden you’ve lovingly tended to over the years. Each platform is a different plot, where various types of content bloom like flowers, attracting visitors with their unique appeal. But even the most vibrant gardens require regular care and an understanding of what truly thrives within them. Enter the […]
Sahail Ashraf posted on 28 February 2023
There is a real skill to creating high quality social media reports that clients appreciate. This guide outlines the key aspects. Preparing a social media report for your clients shouldn’t be a chore. As long as you include the following features you should find that your clients love receiving them. Know your audience It’s important […]
Sahail Ashraf posted on 17 December 2020
More and more social media agency teams are automating their reporting. It’s obviously very helpful. But why is there a need for it? And does it actually help agencies? When it comes to social media marketing, there is a lot to do. Agencies are built on it. With clients that don’t have time to manage […]
Sahail Ashraf posted on 18 August 2020
As a social media agency or professional, you have to be on top of your game when it comes to reporting. There is so much involved in the process, that taking your eye off the ball can be disastrous. We thought we would take a look at five tips that should help you get through […]
Sahail Ashraf posted on 9 October 2018
Locowise has been helping clients make sense of their social media for quite a while now. So in this post we thought we’d take a look at some of the features that have really made a difference for our clients. We’re talking about those features that add more value to a client’s understanding their social […]
Catherine Hayden posted on 2 March 2017
Great content is always these three things: original, compelling, and shareable. The best social media teams get this right not only by being good at what they do, but also by making insights work hard for them. The Old Spice rebrand is the perfect case study in all of these things. Be (Really) Creative Consumers […]
Catherine Hayden posted on 1 March 2017
Here’s a scary fact: 59% of entrepreneurs don’t believe social media is essential to their business. This comes from a survey published last year by an industry group called The Alternative Board (TAB). Social media managers, on the other hand, know how vital platforms like Facebook, Instagram, and Twitter are for getting brands out there. […]
Donald Felix Odoh posted on 27 February 2017
Contrary to what you might have heard, an increase in your social media marketing budget is not the only way to get more value from it. Sometimes a simple reallocation is all that is required to make a big difference. While this post is not only about the social media marketing ROI, it shows five […]